The Retail Podcast - DeathGround | Marketing and Small Business Advice

Shoe Dog is an incredible book about Phil Knight the founder of Nike. Stanford graduate, after a year in the army, he was looking for meaning and had what he called 'a crazy idea'..

Thanks for listening in and please share this on to a friend if you know someone else who would value this.

If you enjoyed this episode, be sure to check out our last episode. 

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We recently put together a Review of the Best Books on Retail business and Sales at our Deathground Marketing Blog. Click that link to check it out.

Audible do a free 30 day trial where you can get access to this book with this incentive link here

83% of satisfied customers will refer your business to their friends, providing you've given them a good experience. Referral from a friend makes someone FOUR TIMES more likely to buy. So, what are you doing when it comes to a referral scheme?

A referral scheme needs to be repeatable, relatable, and rewarding. Think of it like this, if the offer is so good that it would make you do it, then your customers will too.

Billboard advertising is the 7th LEAST effective form of compelling someone to buy, get with the times, get referring. 

Stop thinking and start doing. 

What are you doing with your time? 

There are so many people that like the idea of having a business, in their head they're entitled that their business should always succeed and always work. You can't take all the credit for all the things that work in the early days, but not take the critic for things that aren't working now when things have changed. A real entrepreneur takes the successes AND the failures.

Check out our latest episode here.

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Famously, people say you are the sum total of the five people closest to you. If you surround yourself with motivated, positive, ambitious people, you become better. If you work in an environment where people are negative, they moan, they're toxic, do you think there's going to be success? Of course there's not. Tune in to this podcast to hear more. 

NOBODY has the right to take your happiness, ambition or motivation down by even one notch.. DROP YOUR LOSER FRIENDS

Listen to our latest episode here.

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Giving your kids pocket money, in my opinion, is one of the worst examples of how to gear up a child for the future. Putting false belief into a persons mind from a young age that you simply get given something for doing nothing will inevitably create an entitled person. 

The majority of people have the ability to earn money, and achieve what they want to achieve, but the best way to learn is for them to do it THEMSELVES. 

I've long had an entrepreneurial passion, I've always had an interest in trying to make money. This came from a number of reasons. 

"you can have as much money as you want - you just have to earn it"

If you enjoyed this episode, be sure to check out our latest episode.

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In todays podcast, I am joined by Jeremy Singer, Director of CVM Digital (marketing agency). Jeremy talks about WHY TRELLO IS LIFE. Never heard of Trello? Have a listen, it will change your life.

Do you manage a business? Are you tired of looking at excel spreadsheets? Need something more visually pleasing? Trello is a software which enables you to manage your business, customers and staff seamlessly. Most importantly, using Trello will save you SO much time.

Small businesses often struggle with communications in the business. With Trello you can totally revolutionise how you work your day, your business, your tasks, your new ideas and much more...

Don't forget to like, subscribe and share to a friend. Thanks for listening and reach out to me @the_mobshow on Twitter and Instagram

Jeremy's company - CVM Digital

www.cvmdigital.co.uk

Trello

The MOB Show

Have you ever heard the phrase:

"Jab, jab, jab, right-hook?" Made famous by podcaster and entrepreneur Gary Vaynerchuk?

Well it essentially means, before asking for a sale, offer tons of value. How many of you are guilty of just telling and selling in your social media feeds? How many of you are just posting on social media, because you think you have to? Rather than just doing what comes naturally to someone who is passionate about their business and communicating.

Maybe you are not a great camera person, so do a podcast. Maybe you are self conscious about your voice, post pictures. Maybe you can't take a good shot, but you can write? Then write a blog. I believe everyone has at least one supernatural skill that sets them apart from most others. You just have to find out what it is and ADD VALUE.

If you are not offering value in 75% of your social media posts, you are doing it all wrong. The truth is, there is business to win online in social media platforms, but you have to offer value and engage your audience first.

Be the brand. So today's podcast, is all about offering value before delivering the killer blow. That's what jab, jab, jab, right-hook is all about. If you like these posts, hop over to our Facebook or drop me a message on Twitter or Instagram @the_mobshow

Don't forget to rate, share and subscribe. But only if I have offered you enough value ;)