On this episode of Rick Del Santo’s Classic Wrestling Talk, Rick welcomes “Wildcat” Wendall Cooley for a tremendous territory era conversation covering his unlikely road into the business, early training in a backyard ring, Southeastern/Continental Wrestling, Mid-South, Memphis, Puerto Rico, WCW, WWF, working world champions, making real money in merchandise, and why he eventually walked away from wrestling in 1996.
Cooley starts at the beginning, talking about growing up as a wrestling and roller derby fan in the 1960s and 70s, then building a ring in his cousin’s backyard before getting roughed up by retired wrestler Bad Boy Hines. After Hines passed away, Cooley continued training under Larry Pearson, eventually getting his first break on Southeastern TV, where his first studio match was against Bill Ash.
The heart of the episode is Wendall’s run in Continental Championship Wrestling. He explains that when he returned home in 1986, he expected to be used mainly to help get Adrian Street over, but the feud clicked so well with the fans that everything changed. Ron Fuller eventually told him straight out: “You’re my money man.” For a wrestler only a couple of years into the business, that was a huge moment.
The merchandise talk is one of the best parts of the interview. Wendall breaks down how he started showing up early with tables full of photos, shirts, keychains, and memorabilia, then made hundreds, sometimes over a thousand dollars in cash at towns like Knoxville, Birmingham, and Montgomery. Basically, before everybody had gimmick tables, Wendall figured out there was money sitting right there if you were over enough to go get it.
The later career material is just as honest. Wendall talks about his short WCW run, blowing out his knee, Puerto Rico with Frankie Lancaster, a scary car wreck, and finally deciding WWF wasn’t the right road for him after he and Frankie worked the Bushwhackers but were stripped of the Heartbreakers identity for the night. By 1996, he knew he was done chasing it, took a government job, and built a life beyond wrestling.
For fans of Continental Wrestling, Southeastern Championship Wrestling, Memphis, Mid South, Adrian Street, Ron Fuller, Robert Fuller, Bill Dundee, Dutch Mantell, Dirty White Boy Tony Anthony, Ric Flair, Jerry Lawler, Nick Bockwinkel, Harley Race, and real territory wrestling stories, this one is loaded.
Wendall Cooley may not have had national cable behind him.
But in Continental, he was the guy.
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