The Revenue-Driven CMO

The Revenue-Driven CMO

By Chris MechanicBusinessEntrepreneurshipMarketing
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The Revenue-Driven CMO episodes

  • Balancing inspiring & strategic leadership with Amisha Gandhi

    Today’s guest is an incredible marketer that has been behind the success of some top-tier companies including SAP, Google, HP, Accenture, and Time Warner.


    Her fantastic work earned her a spot in PR Week’s Women to Watch 2020. She has also been recognized as a Top 50 Influence Marketer by Talking Influence and Top Digital Marketer on LinkedIn.


    Amisha Gandhi is the SVP of Marketing at Tipalti and a member of the UNICEF Speakers Committee. 




    Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
    Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call





    Amisha explains why leaders need to provide both inspiration and strategy, how to foster cross-functional collaboration, and what it takes to build your team’s culture.






    Takeaways:



    * Effective leaders must balance being inspiring leaders with being strategic leaders. They need to break down the inspiration and strategy so their teams have clearly defined goals that the team will feel when a sense of accomplishment from completing.


    * Finding inspiration at a “boring” company relies on two factors, the impact the company is making in the lives of its end users and the culture of the company. An attractive company culture is one that will nurture employees’ careers holistically.


    * For example, the marketing team will get inspired first when the CMO lays out their vision with the goals needed to achieve it and secondly, when the members of the team see that by doing their part in the plan, they will learn something new.


    * When tasking a team with solving a problem or achieving a certain outcome, tell them to imagine that there is no box and allow their creativity to flow into possible new solutions. Your job as a leader is to give them that opportunity and then provide feedback.


    * Encourage your team members to collaborate cross-functionally with other members of the organization, especially on complex, innovative projects. If possible, set aside budget to fund certain innovative projects to spur creative thinking across the organization.


    * Most marketers prefer to be told the goal they need to reach and have some level of freedom on how to achieve that goal rather than being told exactly what actions they must take. Find out how your team prefers to approach problems and do what works best for them.


    * When organizing a meeting for your team, it’s imperative to construct a framework that uses everyone’s time efficiently. The precedents you set in the structure and flow of these meetings will influence the culture of your team, especially if you’re consistent.



    Quote of the Show:



    * “This is a time where I think leaders need to roll up their sleeves and really be in the field with their teams.” – Amisha Gandhi



    Connect with Chris:



    * LinkedIn: https://www.linkedin.com/in/amishagandhi/ 


    * Instagram: https://www.instagram.com/amishacooks/?hl=en 


    * Twitter: https://twitter.com/AmishaGandhi 


    * Company website: https://tipalti.com/ 



    45 min
  • Balancing Inspiring & Strategic Leadership - Amisha Gandhi

    Today's guest is an incredible marketer that has been behind the success of some top-tier companies including SAP, Google, HP, Accenture, and Time Warner. Her fantastic work earned her a spot in PR Week's Women to Watch 2020. She has also been recognized as a Top 50 Influence Marketer by Talking Influence and Top Digital Marketer on LinkedIn. Amisha Gandhi is the SVP of Marketing at Tipalti and a member of the UNICEF Speakers Committee. Amisha explains why leaders need to provide both inspiration and strategy, how to foster cross-functional collaboration, and what it takes to build your team's culture.

    Takeaways:

    • Effective leaders must balance being inspiring leaders with being strategic leaders. They need to break down the inspiration and strategy so their teams have clearly defined goals that the team will feel when a sense of accomplishment from completing.

    • Finding inspiration at a "boring" company relies on two factors, the impact the company is making in the lives of its end users and the culture of the company. An attractive company culture is one that will nurture employees' careers holistically.

    • For example, the marketing team will get inspired first when the CMO lays out their vision with the goals needed to achieve it and secondly, when the members of the team see that by doing their part in the plan, they will learn something new.

    • When tasking a team with solving a problem or achieving a certain outcome, tell them to imagine that there is no box and allow their creativity to flow into possible new solutions. Your job as a leader is to give them that opportunity and then provide feedback.

    • Encourage your team members to collaborate cross-functionally with other members of the organization, especially on complex, innovative projects. If possible, set aside budget to fund certain innovative projects to spur creative thinking across the organization.

    • Most marketers prefer to be told the goal they need to reach and have some level of freedom on how to achieve that goal rather than being told exactly what actions they must take. Find out how your team prefers to approach problems and do what works best for them.

    • When organizing a meeting for your team, it's imperative to construct a framework that uses everyone's time efficiently. The precedents you set in the structure and flow of these meetings will influence the culture of your team, especially if you're consistent.

    Quote of the Show:

    • "This is a time where I think leaders need to roll up their sleeves and really be in the field with their teams." - Amisha Gandhi

    Links:

    • LinkedIn: https://www.linkedin.com/in/amishagandhi/

    • Instagram: https://www.instagram.com/amishacooks/?hl=en

    • Twitter: https://twitter.com/AmishaGandhi

    • Company website: https://tipalti.com/

    Shout Outs:

    • Simon Sinek

    • Tiny Habits by BJ Fogg

    • Brené Brown

    Ways to Tune In:

    • Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

    • Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

    • Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

    • Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

    • iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

    • Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/

    • YouTube: https://youtu.be/4m9_njsoWMo

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    45 min
  • Four marketing leaders share their secrets to success – # 109

    Today’s episode features highlights from four of our past guests that shared their secrets to marketing success.




    Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
    Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call





    Jordan Sher, the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus, broke down how earned media can influence performance marketing.


    Isaac Ware, the Director of Demand Generation at UserGems, shares how to use multi-threading with paid media to boost close rates.


    Briana Belisle, the Executive Vice President of Marketing at Field Nation, shares why you need to prioritize solving your prospects’ boring problems.


    Darryl Praill, the Chief Marketing Officer at Agorapulse, shares why your team’s culture is so critical to success.






    Quotes of the Shows:



    * “My hot take is that brand corporate marketing and earned media can do a lot to help the performance marketing team achieve its goals” – Jordan Sher


    * “We all know Multi-threading on the sales side of things, it’s been a playbook for decades, but marketers need to start doing it.” – Isaac Ware


    * “There’s a mantra that I use to ground myself to make sure that I’m executing on what matters most to our prospects. The mantra is, solve the boring, but urgent problem” – Briana Belisle


    * “Organizational culture, team culture is absolutely everything, and if you do not get that right from the beginning, then you are destined for failure.” – Darryl Praill



    Jordan Sher’s Links:



    * LinkedIn: https://www.linkedin.com/in/jordansher/ 


    * Twitter: https://twitter.com/headfullofideas  


    * Gainsight website: https://www.gainsight.com/ 


    * AudiencePlus website: https://www.audienceplus.com/ 


    * Jordan’s Episode:https://revenuedrivencmo.com/increase-awareness-with-earned-media-jordan-sher-the-revenue-driven-cmo-episode-095



    Isaac Ware’s Links:



    * LinkedIn: https://www.linkedin.com/in/isaac-ware/ 


    * Company website: https://www.usergems.com/ 


    * Isaac’s Episode:https://revenuedrivencmo.com/b2b-marketers-need-to-use-multi-threading-isaac-ware-the-revenue-driven-cmo-episode-096



    Briana Belisle’s Links:



    * LinkedIn: https://www.linkedin.com/in/justbriana/ 


    * Company website: https://fieldnation.com/ 
    46 min
  • Four Marketing Leaders Share Their Secrets to Success - Episode # 109

    Today's episode features highlights from four of our past guests that shared their secrets to marketing success. Jordan Sher, the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus, broke down how earned media can influence performance marketing. Isaac Ware, the Director of Demand Generation at UserGems, shares how to use multi-threading with paid media to boost close rates. Briana Belisle, the Executive Vice President of Marketing at Field Nation, shares why you need to prioritize solving your prospects' boring problems. Darryl Praill, the Chief Marketing Officer at Agorapulse, shares why your team's culture is so critical to success.

    Quotes from the Show:

    • "My hot take is that brand corporate marketing and earned media can do a lot to help the performance marketing team achieve its goals" - Jordan Sher

    • "We all know Multi-threading on the sales side of things, it's been a playbook for decades, but marketers need to start doing it." - Isaac Ware

    • "There's a mantra that I use to ground myself to make sure that I'm executing on what matters most to our prospects. The mantra is, solve the boring, but urgent problem" - Briana Belisle

    • "Organizational culture, team culture is absolutely everything, and if you do not get that right from the beginning, then you are destined for failure." - Darryl Praill

    Jordan's Links:

    • LinkedIn: https://www.linkedin.com/in/jordansher/

    • Twitter: https://twitter.com/headfullofideas

    • Gainsight website: https://www.gainsight.com/

    • AudiencePlus website: https://www.audienceplus.com/

    • Jordan's Episode: https://revenuedrivencmo.com/increase-awareness-with-earned-media-jordan-sher-the-revenue-driven-cmo-episode-095

    Isaac's Links:

    • LinkedIn: https://www.linkedin.com/in/isaac-ware/

    • Company website: https://www.usergems.com/

    • Isaac's Episode: https://revenuedrivencmo.com/b2b-marketers-need-to-use-multi-threading-isaac-ware-the-revenue-driven-cmo-episode-096

    Briana's Links:

    • LinkedIn: https://www.linkedin.com/in/justbriana/

    • Company website: https://fieldnation.com/

    • Briana's Episode: https://revenuedrivencmo.com/solve-your-prospects-urgent-problems-briana-belisle-the-revenue-driven-cmo-episode-097

    Darryl's Links:

    • LinkedIn: https://www.linkedin.com/in/darrylpraill/

    • Twitter: https://twitter.com/ohpinion8ted

    • Company website: https://www.agorapulse.com/

    • Personal website: https://www.darrylpraill.com/

    • Darryl's Episode: https://revenuedrivencmo.com/the-key-to-great-team-culture-darryl-praill-the-revenue-driven-cmo-episode-098

    Ways to Tune In:

    • Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

    • Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

    • Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

    • Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

    • iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

    • Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/

    • YouTube: https://youtu.be/buYCZSSlVgs

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    46 min
  • What 4 marketing leaders think about setting revenue goals, storytelling, & new tactics

    Today’s episode is a little special, in that it features four amazing insights from four outstanding CMOs and VPs of Marketing.




    Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
    Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call





    Allison MacLeod, CMO of Flywire, shares why CMOs need to think like CROs.


    Juliette Kopecky, CMO of LinkSquares, outlines what marketers can gain from sitting in on sales calls.


    Scott Neuman, Vice President of Corporate Marketing at Calix, discusses how to empower your employees to share your brand’s story.


    Finally, Mike Manheimer, CMO and Head of Growth of PostScript, looks into what the future of SMS means for both B2C and B2B marketing.






    Quotes of the Shows:



    * “Really you want to, as a CMO, be closest to the revenue and understand the return of everything you’re doing. How that is accelerating sales, upsell, and client retention. Truly be in lockstep in sharing goals with the sales organization.” – Allison MacLeod


    * “So you’ve got to get over the fear (of using SMS), you’ve got to structure a test for your brand and figure out how to actually start doing it so you can get some feedback.” – Mike Manheimer


    * “I’m a firm believer that marketing shouldn’t and can’t exist in a vacuum” – Juliette Kopecky


    * “Anyone who works for your company, whether it’s someone at the reception desk at headquarters, or one of your sales leaders, or your head of supply chain, they are all an ambassador of your brand.” – Scott Neuman



    Allison MacLeod’s Links:



    * LinkedIn: https://www.linkedin.com/in/allisonbmacleod/ 


    * Twitter: https://twitter.com/allisonbmacleod/ 


    * Company website: https://www.flywire.com/ 


    * Allison’s Episode:https://revenuedrivencmo.com/how-to-think-like-a-cro-allison-macleod-the-revenue-driven-cmo-episode-101



    Mike Manheimer’s Links:



    * LinkedIn: https://www.linkedin.com/in/mikemanheimer/ 


    * Twitter: https://twitter.com/mikemanheimer 


    * Company website: https://postscript.io/ 


    * Mike’s Episode:https://revenuedrivencmo.com/successfully-using-sms-in-b2b-marketing-mike-manheimer-the-revenue-driven-cmo-episode-102



    Juliette Kopecky’s Links:



    * LinkedIn: https://www.linkedin.com/in/juliettek/ 


    * Company website: https://linksquares.
    54 min
  • What 4 Marketing Leaders Think About Setting Revenue Goals, Storytelling, & New Tactics

    Today's episode is a little special, in that it features four amazing insights from four outstanding CMOs and VPs of Marketing. Allison MacLeod, CMO of Flywire, shares why CMOs need to think like CROs. Juliette Kopecky, CMO of LinkSquares, outlines what marketers can gain from sitting in on sales calls. Scott Neuman, Vice President of Corporate Marketing at Calix, discusses how to empower your employees to share your brand's story. Finally, Mike Manheimer, CMO and Head of Growth of PostScript, looks into what the future of SMS means for both B2C and B2B marketing.

    Quotes of the Show:

    • "Really you want to, as a CMO, be closest to the revenue and understand the return of everything you're doing. How that is accelerating sales, upsell, and client retention. Truly be in lockstep in sharing goals with the sales organization." - Allison MacLeod

    • "So you've got to get over the fear (of using SMS), you've got to structure a test for your brand and figure out how to actually start doing it so you can get some feedback." - Mike Manheimer

    • "I'm a firm believer that marketing shouldn't and can't exist in a vacuum" - Juliette Kopecky

    • "Anyone who works for your company, whether it's someone at the reception desk at headquarters, or one of your sales leaders, or your head of supply chain, they are all an ambassador of your brand." - Scott Neuman

    Allison MacLeod's Links:

    • LinkedIn: https://www.linkedin.com/in/allisonbmacleod/

    • Twitter: https://twitter.com/allisonbmacleod/

    • Company website: https://www.flywire.com/

    • Allison's Episode: https://revenuedrivencmo.com/how-to-think-like-a-cro-allison-macleod-the-revenue-driven-cmo-episode-101

    Mike Manheimer's Links:

    • LinkedIn: https://www.linkedin.com/in/mikemanheimer/

    • Twitter: https://twitter.com/mikemanheimer

    • Company website: https://postscript.io/

    • Mike's Episode: https://revenuedrivencmo.com/successfully-using-sms-in-b2b-marketing-mike-manheimer-the-revenue-driven-cmo-episode-102

    Juliette Kopecky's Links:

    • LinkedIn: https://www.linkedin.com/in/juliettek/

    • Company website: https://linksquares.com/

    • Juliette's Episode: https://revenuedrivencmo.com/the-multi-disciplined-marketing-leader-juliette-kopecky-the-revenue-driven-cmo-episode-100

    Scott Neuman's Links:

    • LinkedIn: https://www.linkedin.com/in/scottneuman/

    • Twitter: https://twitter.com/scottneuman41

    • Company website: https://www.calix.com/

    • Scott's Episode: https://revenuedrivencmo.com/website/leveraging-every-ambassador-of-your-brand-scott-neuman-the-revenue-driven-cmo-episode-099

    Ways to Tune In:

    • Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

    • Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

    • Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

    • Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

    • iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

    • Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/

    • YouTube: https://youtu.be/wfyuwp5N0Mc

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    54 min
  • 4 Marketing leaders share insights on culture and language

    You’ve probably heard that “culture eats strategy for breakfast”. These excerpts featuring special guests Courtney Austermehle, Chris Allen, Ryan Morel, and Sarah Reynolds are here to help you learn how to put that into practice. 




    Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
    Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call





    These four leaders explain how to create a great marketing team, nurture its culture, and the importance of the language the team uses.






    Quotes of the Shows:



    * “Start setting those boundaries for yourself where you can use the time wisely.” – Courtney Austermehle


    * “Part of my 90-day plan is to come in and say, okay, let’s get to forecasting really quick, but let’s understand who we have, and really the first two weeks is a listening tour to really understand the people.” – Chris Allen


    * “Being super thoughtful with your language and the words you choose and being consistent with them over long periods of time, that’s where the magic is.” – Ryan Morel


    * “Inclusive marketing is smart marketing and it makes it so that your brand or your product appeals to more of the people who have the buying power to be able to make purchase decisions.” – Sarah Reynolds



    Connect with Courtney Austermehle:



    * Episode #106: https://revenuedrivencmo.com/celebrating-setting-boundaries-courtney-austermehle-the-revenue-driven-cmo-episode-106


    * LinkedIn: https://www.linkedin.com/in/courtney-austermehle/ 


    * Twitter: https://twitter.com/caustermehle 


    * Constructor Website: https://constructor.io/ 



    Connect with Sarah Reynolds:



    * Episode #105: https://revenuedrivencmo.com/intelligent-inclusive-marketing-sarah-reynolds-the-revenue-driven-cmo-episode-106


    * LinkedIn: https://www.linkedin.com/in/sarahlizreynolds/ 


    * Twitter: https://twitter.com/fairpaymonster 


    * Company website: https://www.hibob.com/ 



    Connect with Chris Allen:



    * Episode #104: https://revenuedrivencmo.com/measuring-your-marketing-teams-effectiveness-chris-allen-the-revenue-driven-cmo-episode-104


    * LinkedIn: https://www.linkedin.com/in/chriscallen/ 


    44 min
  • 4 Marketing Leaders Share Insights on Culture and Language - Episode # 107

    You've probably heard that "culture eats strategy for breakfast". These excerpts featuring special guests Courtney Austermehle, Chris Allen, Ryan Morel, and Sarah Reynolds are here to help you learn how to put that into practice. These four leaders explain how to create a great marketing team, nurture its culture, and the importance of the language the team uses.

    Quotes from the Show:

    • "Start setting those boundaries for yourself where you can use the time wisely." - Courtney Austermehle

    • "Part of my 90-day plan is to come in and say, okay, let's get to forecasting really quick, but let's understand who we have, and really the first two weeks is a listening tour to really understand the people." - Chris Allen

    • "Being super thoughtful with your language and the words you choose and being consistent with them over long periods of time, that's where the magic is." - Ryan Morel

    • "Inclusive marketing is smart marketing and it makes it so that your brand or your product appeals to more of the people who have the buying power to be able to make purchase decisions." - Sarah Reynolds

    Connect with Courtney Austermehle

    • Episode #106: https://revenuedrivencmo.com/celebrating-setting-boundaries-courtney-austermehle-the-revenue-driven-cmo-episode-106

    • LinkedIn: https://www.linkedin.com/in/courtney-austermehle/

    • Twitter: https://twitter.com/caustermehle

    • Constructor Website: https://constructor.io/

    Connect with Chris Allen:

    • Episode #104: https://revenuedrivencmo.com/measuring-your-marketing-teams-effectiveness-chris-allen-the-revenue-driven-cmo-episode-104

    • LinkedIn: https://www.linkedin.com/in/chriscallen/

    • Instagram: https://www.instagram.com/chrisallentv/

    • Heartland website: https://www.heartland.us/

    • The Entrepreneurs Studio Podcast: https://www.heartland.us/resources/entrepreneurs-studio

    Connect with Ryan Morel:

    • Episode # 103: https://revenuedrivencmo.com/crafting-impactful-b2b-content-ryan-morel-the-revenue-driven-cmo-episode-103

    • LinkedIn: https://www.linkedin.com/in/ryanmorel/

    • Twitter: https://twitter.com/ryanmorel

    • Company website: https://www.flexe.com/

    Connect with Sarah Reynolds:

    • Episode #105: https://revenuedrivencmo.com/intelligent-inclusive-marketing-sarah-reynolds-the-revenue-driven-cmo-episode-106

    • LinkedIn: https://www.linkedin.com/in/sarahlizreynolds/

    • Twitter: https://twitter.com/fairpaymonster

    • Company website: https://www.hibob.com/

    Ways to Tune In:

    • Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

    • Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

    • Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

    • Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

    • iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

    • Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/

    • YouTube: https://youtu.be/3kF_yjY58cQ

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    44 min
  • Celebrating setting boundaries with Courtney Austermehle

    Today’s guest has over a decade of experience leading marketing teams that drive double-digit growth throughout the world of SaaS. Courtney Austermehle is the Chief Marketing Officer of Constructor.io and Mentor with the Venture Lane Startup Hub.




    Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
    Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call





    Courtney explains why your team’s wellness needs to be your top priority, why your marketing teams should implement “no Meeting Fridays”, and how to deal with the dark underbelly of paid search on branded keywords.






    Takeaways:



    * While it takes time, build a safe environment that encourages open communication within your marketing team to foster a sense of trust and support among team members. Topics like burnout shouldn’t be taboo, they should discussed and addressed.


    * Set boundaries for your work and encourage your employees to do the same. On a smaller scale, blocking out time on your calendar for yourself and accomplishing specific tasks that require your undivided attention can boost productivity.


    * Consider setting up “no meeting” days to allow you and your team to focus on getting work done. For example, Courtney set up No Meeting Fridays to give her team some breathing room and a day without recurring meetings.


    * Share the experiences you’ve had in your career and how you’ve dealt with them with your team. This is an important part of creating a relatable connection with your team and helps them understand that they can come to you for advice.


    * Make sure to respect the boundaries put in place by the members of your team. For them to object to you takes courage. Because boundaries are a proactive step to caring for their mental health, don’t discourage them from sticking to them.


    * Understand that not everyone on your team will be comfortable being completely open and honest in all settings. What works well for some team members may not be conducive for others to produce their best work. Be mindful of this as a leader.



    Quote of the Show:



    * “Start setting those boundaries for yourself where you can use the time wisely.” – Courtney Austermehle



    Links:



    * LinkedIn: https://www.linkedin.com/in/courtney-austermehle/ 


    * Twitter: https://twitter.com/caustermehle 


    * Constructor Website: https://constructor.io/ 



    Shout Outs:



    * Salsify – Product Experience Management Platform


    * Rob Gonzalez – Episode #11 https://revenuedrivencmo.com/3mm11-how-to-be-more-resourceful-and-generate-more-qualified-pipeline-with-rob-gonzalez


    * A World Without Email by Cal Newport


    * Brand.ai


    * Glennon Doyle – Author and Podcaster


    * The Subtle Art of Not Giving a F*ck by Mark Manson


    * Fierce Conversations by Susan Scott



    Ways to Tune In:



    * Amazon Music:https://music.amazon.
    52 min
  • Celebrating Setting Boundaries - Courtney Austermehle - The Revenue-Driven CMO - Episode # 106

    Today's guest has over a decade of experience leading marketing teams that drive double-digit growth throughout the world of SaaS. Courtney Austermehle is the Chief Marketing Officer of Constructor.io and Mentor with the Venture Lane Startup Hub. Courtney explains why your team's wellness needs to be your top priority, why your marketing teams should implement "no Meeting Fridays", and how to deal with the dark underbelly of paid search on branded keywords.

    Takeaways:

    • While it takes time, build a safe environment that encourages open communication within your marketing team to foster a sense of trust and support among team members. Topics like burnout shouldn't be taboo, they should discussed and addressed.

    • Set boundaries for your work and encourage your employees to do the same. On a smaller scale, blocking out time on your calendar for yourself and accomplishing specific tasks that require your undivided attention can boost productivity.

    • Consider setting up "no meeting" days to allow you and your team to focus on getting work done. For example, Courtney set up No Meeting Fridays to give her team some breathing room and a day without recurring meetings.

    • Share the experiences you've had in your career and how you've dealt with them with your team. This is an important part of creating a relatable connection with your team and helps them understand that they can come to you for advice.

    • Make sure to respect the boundaries put in place by the members of your team. For them to object to you takes courage. Because boundaries are a proactive step to caring for their mental health, don't discourage them from sticking to them.

    • Understand that not everyone on your team will be comfortable being completely open and honest in all settings. What works well for some team members may not be conducive for others to produce their best work. Be mindful of this as a leader.

    Quote of the Show:

    • "Start setting those boundaries for yourself where you can use the time wisely." - Courtney Austermehle

    Links:

    • LinkedIn: https://www.linkedin.com/in/courtney-austermehle/

    • Twitter: https://twitter.com/caustermehle

    • Constructor Website: https://constructor.io/

    Shout Outs

    • Salsify - Product Experience Management Platform

    • Rob Gonzalez - Episode #11 https://revenuedrivencmo.com/3mm11-how-to-be-more-resourceful-and-generate-more-qualified-pipeline-with-rob-gonzalez

    • A World Without Email by Cal Newport

    • Brand.ai

    • Glennon Doyle - Author and Podcaster

    • The Subtle Art of Not Giving a F*ck by Mark Manson

    • Fierce Conversations by Susan Scott

    Ways to Tune In:

    • Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

    • Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

    • Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

    • Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

    • iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

    • Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/

    • YouTube: https://youtu.be/HXhQ9AdVfX0

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    52 min

About The Revenue-Driven CMO

From the publisher's feed

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations.