The Revenue-Driven CMO

The Revenue-Driven CMO

By Chris MechanicBusinessEntrepreneurshipMarketing
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The Revenue-Driven CMO episodes

  • Leveraging Influencer Marketing in B2B with Cristy Garcia CMO of Impact.com

    Today's guest has been recognized by Business Insider, Hello Partner, and Appealie as one of the most influential and innovative marketing executives in the industry. She has 18+ years of experience in global B2B marketing, with a focus on SaaS, performance marketing, category creation, and creativity. Cristy Garcia is the CMO of Impact.com which was recently awarded G2's Best Software Awards 2022 as one of the top 50 marketing products. Cristy joins Host Chris Mechanic to delve into the impact of influencer marketing, how to leverage partnerships in B2B marketing, and the benefits of affiliate marketing.

    Takeaways:

    • There are influencers who are already speaking to the prospects you need to reach. Rather than trying to reach them on your own, partner with the influencer that your prospects already know, like, and trust in order to reach this audience.

    • Before seeking out new influencers with whom you have no prior relationships, look at your current customers and see if any of them have large followings made up of the right people. They can be some of the most effective influencers because they have actual experiences with your product or service which they can speak on.

    • Once you have found the right influencers to reach your target audience, it's best to let them develop the way they talk about the brand, rather than providing them with a strict talk track. Tell them your objectives and let them speak to their audience the way they know how to.

    • Used properly, partnerships can be extremely effective for increasing brand awareness, driving sales, and building trust through third-party validation. HubSpot's collaboration with B2B influencers is a great example of a successful partnership.

    • Invest in your team and treat them well. This is crucial for both getting great output from your team and retaining top talent.

    • One way to help your team avoid burnout is to encourage them to take one mental health day off a month.

    Quote of the Show:

    • "My other big secret to success is to treat your team right and they'll treat you right" - Cristy Garcia

    Links:

    • LinkedIn: https://www.linkedin.com/in/cristinaebert/

    • Website: https://impact.com/

    Shoutouts:

    • Jay Abraham:

    Ways to Tune In:

    • Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

    • Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

    • Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

    • Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

    • iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

    • Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

    • YouTube:

    46 min
  • How to think like the end-user with Madhukar Kumar

    Today’s guest is a developer turned growth marketer and an expert in Product-Led Growth (PLG). He has 18+ years of experience leading product management and marketing teams at companies such as Nutanix, Redis, and DevRev.


    Madhukar Kumar is the Chief Marketing Officer of SingleStore and a guest lecturer at Duke University on PLG and New Product Development. 




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    Madhukar and Host Chris Mechanic dive into the basics of Product-Led Growth, how to communicate effectively with your customers, and why marketers should spend time as users of their own SaaS products to develop empathy for their buyers.






    Takeaways:



    * Great marketing comes from understanding the experience and pain points of a consumer of a product or service and the best way to do this is to become a user of the product or service yourself.


    * Communicate with buyers in plain language. When someone is looking for a solution, they are going to choose a product with easy-to-understand collateral and messaging over an equally or even more capable product with collateral that uses too much jargon and seems overly complex.


    * When crafting copy, write put yourself in the buyers’ shoes and write something you would find valuable and would want to read.


    * Marketers should make efforts to better understand the inner workings of the SaaS products they are selling and the MarTech tools at their disposal that they can use to sell them. In Madhhukar’s words, as a marketer, you should “be more cognizant of the tools that you’re using.”


    * At a basic level, Product-Led Growth (PLG) can be thought of as the free samples of products that stores in a shopping mall giveaway to entice shoppers to experience their product and come into the store to learn more and buy the product.


    * To gain further empathy for your customers, put yourself in their shoes and think about how you would want to be sold to. In the SaaS world, for example, you’d be hard-pressed to find buyers who want a long and arduous onboarding process, so make sure to remove friction from the buying experience.



    Quote of the Show:



    * “I feel you’re a better marketer when you’re a user yourself” – Madhukar Kumar



    Links:



    * LinkedIn


    * Twitter


    * Company website



    Ways to Tune In:



    * Amazon Music


    * Apple Podcast


    * Spotify


    * Google Podcast


    * iHeart


    *
    52 min
  • How to Think Like The End-User with Madhukar Kumar, CMO of SingleStore

    Today's guest is a developer turned growth marketer and an expert in Product-Led Growth (PLG). He has 18+ years of experience leading product management and marketing teams at companies such as Nutanix, Redis, and DevRev. Madhukar Kumar is the Chief Marketing Officer of SingleStore and a guest lecturer at Duke University on PLG and New Product Development. Madhukar and Host Chris Mechanic dive into the basics of Product-Led Growth, how to communicate effectively with your customers, and why marketers should spend time as users of their own SaaS products to develop empathy for their buyers.

    Takeaways:

    • Great marketing comes from understanding the experience and pain points of a consumer of a product or service and the best way to do this is to become a user of the product or service yourself.

    • Communicate with buyers in plain language. When someone is looking for a solution, they are going to choose a product with easy-to-understand collateral and messaging over an equally or even more capable product with collateral that uses too much jargon and seems overly complex.

    • When crafting copy, write put yourself in the buyers' shoes and write something you would find valuable and would want to read.

    • Marketers should make efforts to better understand the inner workings of the SaaS products they are selling and the MarTech tools at their disposal that they can use to sell them. In Madhhukar's words, as a marketer, you should "be more cognizant of the tools that you're using."

    • At a basic level, Product-Led Growth (PLG) can be thought of as the free samples of products that stores in a shopping mall giveaway to entice shoppers to experience their product and come into the store to learn more and buy the product.

    • To gain further empathy for your customers, put yourself in their shoes and think about how you would want to be sold to. In the SaaS world, for example, you'd be hard-pressed to find buyers who want a long and arduous onboarding process, so make sure to remove friction from the buying experience.

    Quote of the Show:

    • "I feel you're a better marketer when you're a user yourself" - Madhukar Kumar

    Links:

    • LinkedIn: https://www.linkedin.com/in/madhukarkumar/

    • Twitter: https://twitter.com/madhukarkumar

    • Company website: https://www.singlestore.com/

    Ways to Tune In:

    • Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

    • Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

    • Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

    • Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

    • iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

    • Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

    • YouTube: https://youtu.be/g1OhLQSUdJw

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    52 min
  • Dominate your digital transformation with David Alexander

    Today’s guest has over two decades of experience in leading marketing and sales teams for some of the world’s most innovative technology companies such as Microsoft, F5, and SAP Concur.


    David Alexander is the Chief Marketing Officer of Everbridge and Executive Professor and Head of Industry Insights at Texas A&M University. 




    Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
    Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call





    David joins Host Chris Mechanic for a conversation on digital transformation, the importance of maintaining faith in the middle, and how to leverage industry relationships for successful leadership and project execution.






    Takeaways:



    * Acknowledging that you don’t possess all the solutions is crucial for effective leadership during a digital transformation. This creates an atmosphere of collective ownership and empowerment within the team. When leaders openly admit their limitations, team members feel more comfortable contributing their ideas and solutions.


    * Remaining composed in the face of challenges is essential for leaders during a digital transformation. It’s easy for teams to become anxious when encountering obstacles or uncertainty, and a calm leader can help alleviate this anxiety. By projecting calmness, leaders can inspire confidence in their teams and prevent panic from spreading.


    * Recognizing and celebrating small achievements along the transformation journey is vital. This practice fosters a positive culture that values progress, even if it’s incremental. When teams are encouraged to celebrate their successes, they are more likely to stay motivated and engaged, even when facing setbacks.


    * To navigate a successful digital transformation, marketing leaders must continually assess the landscape for potential challenges. This involves staying informed about industry trends, market changes, and emerging technologies.


    * By proactively identifying issues, leaders can take preventive measures and steer the transformation in the right direction. It also demonstrates to the team that leadership is vigilant and forward-thinking.


    * Effective marketing leaders empower their teams by granting them the authority to make decisions and take ownership of their work. Providing team members with the tools and knowledge to make informed decisions fosters a culture of accountability and autonomy. Leaders must be willing to coach and support team members when they make decisions, whether they are successful or not.


    * Leaders should prioritize clear and frequent communication to keep everyone on the same page. This is particularly important in geographically dispersed or remote teams. Regular updates, transparent discussions about progress and challenges, and ensuring that everyone understands the vision and their role within it are key aspects of effective communication.



    Quote of the Show:



    * “Always lead with data.” – David Alexander



    Links:



    * LinkedIn


    * Twitter


    * Company website



    Shoutouts:



    52 min
  • Dominate Your Digital Transformation with David Alexander, CMO of Everbridge

    Today's guest has over two decades of experience in leading marketing and sales teams for some of the world's most innovative technology companies such as Microsoft, F5, and SAP Concur. David Alexander is the Chief Marketing Officer of Everbridge and Executive Professor and Head of Industry Insights at Texas A&M University. David joins Host Chris Mechanic for a conversation on digital transformation, the importance of maintaining faith in the middle, and how to leverage industry relationships for successful leadership and project execution.

    Takeaways:

    • Acknowledging that you don't possess all the solutions is crucial for effective leadership during a digital transformation. This creates an atmosphere of collective ownership and empowerment within the team. When leaders openly admit their limitations, team members feel more comfortable contributing their ideas and solutions.

    • Remaining composed in the face of challenges is essential for leaders during a digital transformation. It's easy for teams to become anxious when encountering obstacles or uncertainty, and a calm leader can help alleviate this anxiety. By projecting calmness, leaders can inspire confidence in their teams and prevent panic from spreading.

    • Recognizing and celebrating small achievements along the transformation journey is vital. This practice fosters a positive culture that values progress, even if it's incremental. When teams are encouraged to celebrate their successes, they are more likely to stay motivated and engaged, even when facing setbacks.

    • To navigate a successful digital transformation, marketing leaders must continually assess the landscape for potential challenges. This involves staying informed about industry trends, market changes, and emerging technologies.

    • By proactively identifying issues, leaders can take preventive measures and steer the transformation in the right direction. It also demonstrates to the team that leadership is vigilant and forward-thinking.

    • Effective marketing leaders empower their teams by granting them the authority to make decisions and take ownership of their work. Providing team members with the tools and knowledge to make informed decisions fosters a culture of accountability and autonomy. Leaders must be willing to coach and support team members when they make decisions, whether they are successful or not.

    • Leaders should prioritize clear and frequent communication to keep everyone on the same page. This is particularly important in geographically dispersed or remote teams. Regular updates, transparent discussions about progress and challenges, and ensuring that everyone understands the vision and their role within it are key aspects of effective communication.

    Quote of the Show:

    • "Always lead with data." - David Alexander

    Links:

    • LinkedIn: https://www.linkedin.com/in/davidalexander425/

    • Twitter: https://twitter.com/davidalexander_

    • Company website: https://www.everbridge.com/

    Shoutouts:

    • Lead Like It Matters by Craig Groeschel

    • Measure What Matters by John Doerr

    • The First 90 Days by Michael D. Watkins

    Ways to Tune In:

    • Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

    • Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

    • Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

    • Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

    • iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

    • Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

    • YouTube: https://youtu.be/xZ-tH_5Sk2o

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    52 min
  • Become an advocate for your customers with Krystal Putman-Garcia

    Today’s guest is a visionary and motivational leader who has won multiple awards, including the 2022 Washington Business Journal Women Who Mean Business Honoree, 2022 Bronze Stevie Winner for Marketing Executive of the Year, and was recognized as a 3-time Star CMO by DCA Live, most recently in 2021.


    She is a Member Of The Board Of Advisors for Media4Math and is a Founding member of Chief, a private membership network for senior executive women.


    Krystal Putman-Garcia is the Senior Vice President, CMO, & GM of Community of FiscalNote.




    Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
    Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call





    Krystal joins Host Chris Mechanic to discuss the game of marketing, how effective CMO’s solve GTM problems, and the importance of being an advocate for your customer.






    Takeaways:



    * When joining a new organization as a marketing leader, many marketers think of themselves as a branding specialist or a demand generation specialist, however the CEO wants you to think bigger picture as a leader.


    * Effective CMOs are able to work well within the entire organization, create influence, and align themselves with the corporate objectives. CMO’s must be the bridge between company goals and customer need and ensure alignment between the two.


    * Rather than leaning on your own technical skills as the CMO it’s much better to hire the best possible people to address technical aspects. This allows you to focus on aligning the vision across the organization.


    * When solving GTM (Go-To-Market) problems for your company, start by asking what specific problem you are gtrying to solve. Without aligning on the problem, leadership will apply disparate strategies without having a clear idea of what success looks like.


    * Once determining the GTM problem your company needs to solve, the next decisions are around defining your ICP (Ideal Customer Profile), identifying which products you need to sell, and finally how to focus in on one niche.


    * Think about everything you do from the customers’ perspective. For example, before sending an email to a customer, send it to your personal email so you can get the full customer experience.


    * It’s important as a leader to have the humility and self-awareness to know when you’re stressed out and when you need a break. When this happens, make sure to let your team know, because it lets them know it’s ok not to be perfect all the time.



    Quote of the Show:



    * “If you aren’t taking a position as your customer and thinking about the experience as your customer, then you’re not doing your job.” – Krystal Putman-Garcia



    Links:



    * LinkedIn


    * Company website



    Shoutouts:



    * Thomas Barta


    * The Secret Life of Water by Masaru Emoto


    * East of Eden by John Steinbeck


    * Silas Marner by George Eliot


    * The Count of Monte Cristo by Alexandre Dumas



    Ways to Tune In:



    * Amazon Music

    47 min
  • Becoming an Advocate for Your Customers with Krystal Putman-Garcia, SVP, CMO, & GM of FiscalNote

    Today's guest is a visionary and motivational leader who has won multiple awards, including the 2022 Washington Business Journal Women Who Mean Business Honoree, 2022 Bronze Stevie Winner for Marketing Executive of the Year, and was recognized as a 3-time Star CMO by DCA Live, most recently in 2021. She is a Member Of The Board Of Advisors for Media4Math and is a Founding member of Chief, a private membership network for senior executive women. Krystal Putman-Garcia is the Senior Vice President, CMO, & GM of Community of FiscalNote. Krystal joins Host Chris Mechanic to discuss the game of marketing, how effective CMO's solve GTM problems, and the importance of being an advocate for your customer.

    Takeaways:

    • When joining a new organization as a marketing leader, many marketers think of themselves as a branding specialist or a demand generation specialist, however the CEO wants you to think bigger picture as a leader.

    • Effective CMOs are able to work well within the entire organization, create influence, and align themselves with the corporate objectives. CMO's must be the bridge between company goals and customer need and ensure alignment between the two.

    • Rather than leaning on your own technical skills as the CMO it's much better to hire the best possible people to address technical aspects. This allows you to focus on aligning the vision across the organization.

    • When solving GTM (Go-To-Market) problems for your company, start by asking what specific problem you are gtrying to solve. Without aligning on the problem, leadership will apply disparate strategies without having a clear idea of what success looks like.

    • Once determining the GTM problem your company needs to solve, the next decisions are around defining your ICP (Ideal Customer Profile), identifying which products you need to sell, and finally how to focus in on one niche.

    • Think about everything you do from the customers' perspective. For example, before sending an email to a customer, send it to your personal email so you can get the full customer experience.

    • It's important as a leader to have the humility and self-awareness to know when you're stressed out and when you need a break. When this happens, make sure to let your team know, because it lets them know it's ok not to be perfect all the time.

    Quote of the Show:

    • "If you aren't taking a position as your customer and thinking about the experience as your customer, then you're not doing your job." - Krystal Putman-Garcia

    Links:

    • LinkedIn: https://www.linkedin.com/in/krystalputman/

    • Company website: https://fiscalnote.com/

    Shoutouts:

    • Thomas Barta

    • The Secret Life of Water by Masaru Emoto

    • East of Eden by John Steinbeck

    • Silas Marner by George Eliot

    • The Count of Monte Cristo by Alexandre Dumas

    Ways to Tune In:

    • Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

    • Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

    • Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

    • Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

    • iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

    • Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

    • YouTube: https://youtu.be/3e6YYA5snjY

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    47 min
  • Squash subjectivity and double down on data with Jeff Fowler

    Today’s guest is a long-time sales and marketing leader with over three decades of experience at really cool companies like Altiris, InsideSales.com, and Cybersource. Jeff Fowler is the Vice President of Global Marketing and Demand Generation at Tradeshift.




    Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
    Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call





    Jeff joins Host Chris Mechanic for a great discussion of the negative impact of subjectivity in decision-making, why marketing and sales alignment is critical, and how to lead a global marketing team.






    Takeaways:



    * When leading marketing meetings, do whatever you can to reduce subjectivity in the discussion. Keep the decision focused on the data and the goal while eliminating opinions as much as possible.


    * When you are able to remove subjectivity from a decision, you will be able to reach a decision faster and it will more than likely be the right decision to reach the intended outcome.


    * A key factor in limiting the influence of subjectivity is how well you compile your data and how clearly you present that data. Without a strong presentation of the data, its impact can be lost and it is often disregarded in favor of someone’s opinion.


    * Informed marketing decisions require accurate, up-to-date data to be provided by the marketing operations team. That data should be the driving force behind marketing discussions.


    * Companies with SaaS products should build a partner ecosystem that enables them to find synergistic relationships with their partners to the point where their combined efforts produce greater outcomes than either could alone.


    * Although it requires effort, one of your top priorities as a marketing leader is to ensure alignment between the SDR (Sales Development Representatives) team, the marketing team, and the sales team. Find and fix the issues they face from working with each other.



    Quote of the Show:



    * “We’re literally a global team and I love getting together with my team on Zoom calls to wrap on what we’ve got coming up and what’s going on from a marketing perspective” – Jeff Fowler



    Links:



    * LinkedIn


    * Tradeshift website



    Shoutouts:



    * Avinash Kaushik


    * Multipliers by Liz Wiseman


    * Good to Great by Jim Collins


    * Think Like A Monk by Jay Shetty



    Ways to Tune In:



    * Amazon Music


    * Apple Podcast


    * Spotify


    * Google Podcast


    * iHeart


    *
    43 min
  • Squash Subjectivity and Double Down on Data with Jeff Fowler, VP of Global Marketing at Tradeshift

    Today's guest is a long-time sales and marketing leader with over three decades of experience at really cool companies like Altiris, InsideSales.com, and Cybersource. Jeff Fowler is the Vice President of Global Marketing and Demand Generation at Tradeshift. Jeff joins Host Chris Mechanic for a great discussion of the negative impact of subjectivity in decision-making, why marketing and sales alignment is critical, and how to lead a global marketing team.

    Takeaways:

    • When leading marketing meetings, do whatever you can to reduce subjectivity in the discussion. Keep the decision focused on the data and the goal while eliminating opinions as much as possible.

    • When you are able to remove subjectivity from a decision, you will be able to reach a decision faster and it will more than likely be the right decision to reach the intended outcome.

    • A key factor in limiting the influence of subjectivity is how well you compile your data and how clearly you present that data. Without a strong presentation of the data, its impact can be lost and it is often disregarded in favor of someone's opinion.

    • Informed marketing decisions require accurate, up-to-date data to be provided by the marketing operations team. That data should be the driving force behind marketing discussions.

    • Companies with SaaS products should build a partner ecosystem that enables them to find synergistic relationships with their partners to the point where their combined efforts produce greater outcomes than either could alone.

    • Although it requires effort, one of your top priorities as a marketing leader is to ensure alignment between the SDR (Sales Development Representatives) team, the marketing team, and the sales team. Find and fix the issues they face from working with each other.

    Quote of the Show:

    • "We're literally a global team and I love getting together with my team on Zoom calls to wrap on what we've got coming up and what's going on from a marketing perspective" - Jeff Fowler

    Links:

    • LinkedIn: https://www.linkedin.com/in/jsfowler/

    • Tradeshift website: https://tradeshift.com/

    Shoutouts:

    • Avinash Kaushik - https://www.linkedin.com/in/akaushik/

    • Multipliers by Liz Wiseman

    • Good to Great by Jim Collins

    • Think Like A Monk by Jay Shetty

    Ways to Tune In:

    • Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

    • Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

    • Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

    • Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

    • iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

    • Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

    • YouTube: https://youtu.be/VKCzFScRk9M

    The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

    The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

    43 min
  • Hold your team accountable to the outcome with Josh Todd

    This amazing guest is a driver of change who has over 20 years of experience leading both strategic and tactical Marketing efforts at companies like Staples, ConstantContact, Localytics, and Mindbody. Josh Todd is the CMO of SevenRooms and was named a Top 20 CMO by VentureBeat.




    Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.
    Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call





    Josh joined Host Chris Mechanic to break down how to prioritize your marketing spend in the current economy, why measuring outcomes is more important than measuring activities, and how to build support within the C-suite.






    Takeaways:



    * That idea you think you absolutely need to do, may not be as important as you think and there is still time to come back from the brink. For example, you might think that your company needs to go totheindustry event, however, if you really look into it, you might realize it’s less critical and that those dollars could be better spent elsewhere.


    * In the current business climate, there’s a focus on profitability over just growth, given that money available to borrow or invest is more expensive. Businesses and marketing leaders have to make hard decisions about where to invest their budget.


    * As a business matures, it undergoes a natural cycle between the business experiencing growth and profitability. Because of current economic conditions, many marketers are feeling a strong swing toward needing to show profitability, which is behind the ever-present ideology of ‘doing more with less.’


    * It’s important to distinguish between measuring marketing activities (what you’re doing) and measuring outcomes (what you’re achieving) to ensure a clear understanding of how marketing contributes to the organization.


    * When taking big swings or making significant changes in marketing strategies and tactics, it’s crucial to have patience and remain committed to seeing the results over time. Short-term evaluations may not provide a complete picture of the efficacy of the new initiatives


    * To gain the support of C-suite members who might not fully understand the nuances or expectations of marketing, start by building trust with colleagues at various levels within the organization, demonstrate value through smaller initiatives, and gradually expand.


    * Effective marketing often depends on alignment with the sales team. It’s essential to consider the sales organization’s needs, strategies, and capabilities when planning marketing efforts. Find what you can do to work better with them and increase close-rates.



    Quote of the Show:



    * “The better you understand how you’re driving your revenue and the better you understand where to test, the more opportunities you’re going to have to take various swings.” – Josh Todd



    Links:



    * LinkedIn


    * Company website



    Ways to Tune In:



    * Amazon Music


    * Apple Podcast


    *
    45 min

About The Revenue-Driven CMO

From the publisher's feed

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations.