The Revenue-Driven CMO

Today’s guest started her career in market research which kickstarted her affinity for data. She’s turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer’s Insurance, and The Nature Conservancy.

In recognition of her work, she won the 2020 Demand Gen B2B Innovator Award. Kirsten Markson is the CMO of Keap, a $100M ARR start-up that brings the power of marketing and sales automation to SMBs. 

Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.

Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call

Kirsten joins Host Chris Mechanic for a conversation on the importance of listening to your customers, how to align sales and marketing teams, and why great marketers are both internal and external storytellers.

Takeaways:

* Listening to customers and understanding their needs, language, and pain points is critical for any successful marketer. This can help when developing effective messaging and creating solutions that resonate with your target audience.

* Two great ways to listen to your customers are to listen to recorded sales calls and to ask sales reps about what they hear from the customers they interact with every day. Find out how your customers describe their problems and assess your solutions.

* As a marketer, it’s important to build a strong relationship with the sales team and ensure alignment. This leads to better communication, shared goals, and improved conversion rates.

* Brand awareness and community building are key priorities. Marketers should invest in strategies that not only increase brand visibility but also foster a sense of community among customers. This can include creating valuable content, engaging with customers on social media, and facilitating customer-to-customer conversations.

* It’s crucial to conduct segmentation research to identify the most profitable and ideal customer segments. By understanding the different segments and their unique needs, marketers can tailor their messaging and offerings to maximize results.

* Creating compelling offers that customers can’t refuse. Marketers can focus on developing offers that provide real value and address customers’ pain points in a unique and irresistible way.

Quote of the Show:

* “We have to be storytellers that bring people in and that requires listening” – Kirsten Markson

Links:

* LinkedIn

* Company website

Shoutouts:

* Jennifer Erwing, CRO of Keap 

* Brené Brown – Author

* Adam Grant

* Tallwave

Ways to Tune In:

* Amazon Music

*

Today’s guest is a transformative and customer-focused leader that has helped grow huge companies including PayPal, Facebook, and BlueVine. Dhiraj Kumar is the CMO of Dashlane.

Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.

Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call

Dhiraj and Host Chris Mechanic discuss the importance of paying attention to the details of your customers, why getting a fresh perspective is so important to developing great marketing, and how to cut down your copy to find the magic.

Takeaways:

* The minutiae within how customers behave and think matter immensely. Although it may not be easy, marketers need to train themselves to notice the fine details and use that insight to inform how they interact with customers.

* In order to pay attention to the minutiae, marketers need to be intentional in their approach. An important part of that is to give yourself and your team permission to question things that are thought to be fundamental. Question all assumptions.

* Another way to both find and decipher insights from customer details is to involve another person who has nothing to do with this project or customer. They provide a fresh set of eyes and a new outlook that empowers everyone to look at it differently.

* Look for solutions and ways to analyze customer behavior from areas outside of your business, industry, etc. People behave similarly across their lives, so look for other ways that people in situations parallel to yours have solved the problem.

* As stewards and advocates for the customers, it is the job of marketers to look at a campaign or any messaging in the way that customers would look at it. Put yourself in the customers’ shoes when assessing a campaign.

* Great customer-first thinkers tend to question the necessity of every piece. When editing copy, ask yourself if you really need to include x. When you get to the point where you cannot remove anything else, that is where the magic comes from.

Quote of the Show:

* “A marketer’s job, in my mind, is to draw down those blinders and see the obvious, to see the minutiae of customer behavior, because that’s where great insights come from.” – Dhiraj Kumar

Links:

* LinkedIn

* Company website

* Twitter

Shoutouts:

* Subtract by Leidy Klotz

* The History of Rome by Mike Duncan

* Talking Politics: HISTORY OF IDEAS by David Runciman

* The Emperor of All Maladies by Siddhartha Mukherjee

Ways to Tune In:

* Amazon Musi...

Today’s guest is an inspirational leader who has built B2B marketing teams from the US and Europe to Australia and Japan for over 15 years. They have a proven track record of helping businesses scale whether they are large enterprises, hyper-growth, or somewhere in-between.

Tom Bianchi is the SVP of Product & Solutions Marketing at Acquia. 

Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.

Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call

Tom and Host Chris Mechanic explore the importance of product-market fit in the success of marketing campaigns, why larger companies must pursue a solution-market fit, and which companies have nailed their product-market fit.

Takeaways:

* Understanding product-market fit is imperative for marketers. Once you understand the pain point that the audience that you’re trying to market to is truly feeling, every part of marketing downstream becomes easier and more effective.

* A key part of launching a successful marketing campaign is to enable the members of your company’s sales team to sell. Prior to the launch of the campaign, the sales team needs to understand the messaging of the campaign and the pain points of the customers.

* If your campaign messaging makes sense because you understand your product market fit, it becomes easier to enable your sales force to best respond to anything that comes from that campaign because they know exactly how to articulate the pain points.

* Startup and Hyper-growth type companies, especially in SaaS, tend to understand their product market fit better than larger and more established companies. In more mature companies that have made acquisitions and play in multiple categories, there is a higher likelihood that they do not understand their product-market or company-market fit. This gray area complicates messaging problems for larger companies.

* For larger companies offering multiple products, the focus must shift from a singular product-market fit to looking at the solution-market fit where the “solution” provided to customers is a combination of the multiple products the company offers.

* The solution offered to customers must be more valuable than just the sum of its parts. The multiple products that comprise the solution must synergistically work together to provide a greater value to the customer. Companies should diligently make acquisitions of products that enhance the capability of their solution.

Quote of the Show:

* “For me, it’s all been about understanding the product-market fit.” – Tom Bianchi

Links:

* LinkedIn

* Company website

Shoutouts:

* The ONE Thing by Gary Keller

* Dries Buytaert

* 6Sense

* Playing To Win by Alan G. Lafley and Roger Martin

* All-In Podcast

* Make Your Bed by Admiral William H. McRaven

Ways to Tune In:

*

Today's guest is an innovative and forward-thinking marketing leader who has been described as a combination of 'Mad Men' and 'Math Men'. Prior to his current role, he led marketing at companies like SAP and Commvault. Chris Powell is the Chief Marketing Officer of Qlik, which simplifies the way people use data by making it a natural part of how they make decisions. Chris joins Host Chris Mechanic to share how to use a data-driven approach in marketing successfully, the challenges of merging brand names after an acquisition, and the importance of company authenticity in today's marketplace.

Takeaways:

• To succeed as a marketing leader, it's imperative to think about the big picture of what you're trying to achieve as a business. Make sure marketing's goals are connected to the goals of the business as a whole.

• In everything you do in marketing, ask yourself "what is the job of this" and make sure that the purpose is not lost and remains the guiding light for that endeavor.

• Using frameworks for your marketing campaigns can be doubly effective because not only can you decrease the duplication of efforts but it can also unify the marketing team behind it.

• There are five main growth levers you can pull as a marketing leader, you can: grow the brand, grow existing customers, grow new customers, grow partnerships, and grow each other.

• Because of how many different and wildly varied responsibilities CMOs have, being a CMO is almost like running your own company as the CEO.

Quote of the Show:

• "You have to be a special type of lunatic to be CMO" - Chris Powell

Links:

• LinkedIn: https://www.linkedin.com/in/christophermpowell/

• Twitter: https://twitter.com/justpowell

• Company website: https://www.qlik.com/us/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube: https://youtu.be/Io0UrhT7DkQ

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Today's guest started her career in market research which kickstarted her affinity for data. She's turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer's Insurance, and The Nature Conservancy. In recognition of her work, she won the 2020 Demand Gen B2B Innovator Award. Kirsten Markson is the CMO of Keap, a $100M ARR start-up that brings the power of marketing and sales automation to SMBs. Kirsten joins Host Chris Mechanic for a conversation on the importance of listening to your customers, how to align sales and marketing teams, and why great marketers are both internal and external storytellers.

Takeaways:

• Listening to customers and understanding their needs, language, and pain points is critical for any successful marketer. This can help when developing effective messaging and creating solutions that resonate with your target audience.

• Two great ways to listen to your customers are to listen to recorded sales calls and to ask sales reps about what they hear from the customers they interact with every day. Find out how your customers describe their problems and assess your solutions.

• As a marketer, it's important to build a strong relationship with the sales team and ensure alignment. This leads to better communication, shared goals, and improved conversion rates.

• Brand awareness and community building are key priorities. Marketers should invest in strategies that not only increase brand visibility but also foster a sense of community among customers. This can include creating valuable content, engaging with customers on social media, and facilitating customer-to-customer conversations.

• It's crucial to conduct segmentation research to identify the most profitable and ideal customer segments. By understanding the different segments and their unique needs, marketers can tailor their messaging and offerings to maximize results.

• Creating compelling offers that customers can't refuse. Marketers can focus on developing offers that provide real value and address customers' pain points in a unique and irresistible way.

Quote of the Show:

• "We have to be storytellers that bring people in and that requires listening" - Kirsten Markson

Links:

• LinkedIn: https://www.linkedin.com/in/kirstenmarkson/

• Company website: https://keap.com/

Shoutouts:

• Jennifer Erwing, CRO of Keap: https://www.linkedin.com/in/jennifer-erwing-27586866/

• Brené Brown - Author: https://www.linkedin.com/in/brenebrown/

• Adam Grant: https://www.linkedin.com/in/adammgrant/

• Tallwave: https://tallwave.com/

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube: https://youtu.be/dTZaduuqF78

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Today's guest is a transformative and customer-focused leader that has helped grow huge companies including PayPal, Facebook, and BlueVine. Dhiraj Kumar is the CMO of Dashlane. Dhiraj and Host Chris Mechanic discuss the importance of paying attention to the details of your customers, why getting a fresh perspective is so important to developing great marketing, and how to cut down your copy to find the magic.

Takeaways:

• The minutiae within how customers behave and think matter immensely. Although it may not be easy, marketers need to train themselves to notice the fine details and use that insight to inform how they interact with customers.

• In order to pay attention to the minutiae, marketers need to be intentional in their approach. An important part of that is to give yourself and your team permission to question things that are thought to be fundamental. Question all assumptions.

• Another way to both find and decipher insights from customer details is to involve another person who has nothing to do with this project or customer. They provide a fresh set of eyes and a new outlook that empowers everyone to look at it differently.

• Look for solutions and ways to analyze customer behavior from areas outside of your business, industry, etc. People behave similarly across their lives, so look for other ways that people in situations parallel to yours have solved the problem.

• As stewards and advocates for the customers, it is the job of marketers to look at a campaign or any messaging in the way that customers would look at it. Put yourself in the customers' shoes when assessing a campaign.

• Great customer-first thinkers tend to question the necessity of every piece. When editing copy, ask yourself if you really need to include x. When you get to the point where you cannot remove anything else, that is where the magic comes from.

Quote of the Show:

• "A marketer's job, in my mind, is to draw down those blinders and see the obvious, to see the minutiae of customer behavior, because that's where great insights come from." - Dhiraj Kumar

Links:

• LinkedIn: https://www.linkedin.com/in/dhirajkumar/

• Twitter: https://twitter.com/dk2weet

• Company website: https://www.dashlane.com/

Shoutouts:

• Subtract by Leidy Klotz: https://a.co/d/iz0qRUW

• The History of Rome by Mike Duncan: https://www.podchaser.com/podcasts/the-history-of-rome-39177

• Talking Politics: HISTORY OF IDEAS by David Runciman: https://www.podchaser.com/podcasts/talking-politics-history-of-id-1177614

• The Emperor of All Maladies by Siddhartha Mukherjee: https://a.co/d/700RYiK

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube: https://youtu.be/ElziPYXRYOE

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Today's guest is an inspirational leader who has built B2B marketing teams from the US and Europe to Australia and Japan for over 15 years. They have a proven track record of helping businesses scale whether they are large enterprises, hyper-growth, or somewhere in-between. Tom Bianchi is the SVP of Product & Solutions Marketing at Acquia. Tom and Host Chris Mechanic explore the importance of product-market fit in the success of marketing campaigns, why larger companies must pursue a solution-market fit, and which companies have nailed their product-market fit.

Takeaways:

• Understanding product-market fit is imperative for marketers. Once you understand the pain point that the audience that you're trying to market to is truly feeling, every part of marketing downstream becomes easier and more effective.

• A key part of launching a successful marketing campaign is to enable the members of your company's sales team to sell. Prior to the launch of the campaign, the sales team needs to understand the messaging of the campaign and the pain points of the customers.

• If your campaign messaging makes sense because you understand your product market fit, it becomes easier to enable your sales force to best respond to anything that comes from that campaign because they know exactly how to articulate the pain points.

• Startup and Hyper-growth type companies, especially in SaaS, tend to understand their product market fit better than larger and more established companies. In more mature companies that have made acquisitions and play in multiple categories, there is a higher likelihood that they do not understand their product-market or company-market fit. This gray area complicates messaging problems for larger companies.

• For larger companies offering multiple products, the focus must shift from a singular product-market fit to looking at the solution-market fit where the "solution" provided to customers is a combination of the multiple products the company offers.

• The solution offered to customers must be more valuable than just the sum of its parts. The multiple products that comprise the solution must synergistically work together to provide a greater value to the customer. Companies should diligently make acquisitions of products that enhance the capability of their solution.

Quote of the Show:

• "For me, it's all been about understanding the product-market fit." - Tom Bianchi

Links:

• LinkedIn: https://www.linkedin.com/in/tom-bianchi/

• Company website: https://www.acquia.com/

Shoutouts:

• The ONE Thing by Gary Keller

• Dries Buytaert: https://www.linkedin.com/in/buytaert/

• 6Sense

• Playing To Win by Alan G. Lafley and Roger Martin

• All-In Podcast: https://www.allinpodcast.co/

• Make Your Bed by Admiral William H. McRaven

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube: https://youtu.be/BkRoj5RmauA

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Today’s guest is a longtime B2B SaaS marketer who has amassed some impressive wins throughout his career.

Ben Slater is the SVP of Marketing at Beamery and of the company’s now 400+ employees, he was the sixth employee hired, what a wild ride!

Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.

Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call

Ben and Host Chris Mechanic dive into the power of telling big stories, why organizational alignment is so important to successful integrated marketing campaigns, and the impact of using clear messages in your marketing.

Takeaways:

* The secret to effective marketing is telling a big story across all marketing channels with a single consistent message. This is key to running a successful integrated campaign strategy. This also helps in avoiding random acts of marketing and ensures a focused and impactful message.

* Build your marketing strategy upon a single, clear message that aligns with the overall strategy of your company. This message should address the market shift and existential threat your customers face, capturing the attention of CEOs and decision-makers.

* Leverage Account-Based Marketing to personalize experiences for key accounts and ensure effective alignment with the sales team. This approach can result in higher ROI and stronger engagement.

* Ensure that all departments within the organization understand the campaign message and can articulate it. This alignment will create a cohesive and powerful narrative across the entire company.

* Identify the changing skill requirements in your industry and focus on upskilling and developing your workforce accordingly. This helps in staying ahead of market trends and improving efficiency. Investing in your team strengthens your company’s ability to compete.

* Successful campaigns require commitment and consistency. It may take six to twelve months, or even longer, to truly make an impact and change market perception.

Quote of the Show:

* “The secret is telling a big story through a unified and integrated campaign strategy with a single consistent message across all channels.” – Ben Slater

Links:

* LinkedIn

* Company website

Shoutouts:

* Wynter

* The Path to Power: by Robert Caro

* Not Fade Away: A Short Life Well Lived by Laurence Shames and Peter Barton

* Outlive: by Peter Attia

Ways to Tune In:

* Amazon Music

* Apple Podcast

* Spotify

* Google Podcast

* iHeart

*

Today's guest is a longtime B2B SaaS marketer who has amassed some impressive wins throughout his career. Ben Slater is the SVP of Marketing at Beamery and of the company's now 400+ employees, he was the sixth employee hired. Ben and Host Chris Mechanic dive into the power of telling big stories, why organizational alignment is so important to successful integrated marketing campaigns, and the impact of using clear messages in your marketing.

Takeaways:

• The secret to effective marketing is telling a big story across all marketing channels with a single consistent message. This is key to running a successful integrated campaign strategy. This also helps in avoiding random acts of marketing and ensures a focused and impactful message.

• Build your marketing strategy upon a single, clear message that aligns with the overall strategy of your company. This message should address the market shift and existential threat your customers face, capturing the attention of CEOs and decision-makers.

• Leverage Account-Based Marketing to personalize experiences for key accounts and ensure effective alignment with the sales team. This approach can result in higher ROI and stronger engagement.

• Ensure that all departments within the organization understand the campaign message and can articulate it. This alignment will create a cohesive and powerful narrative across the entire company.

• Identify the changing skill requirements in your industry and focus on upskilling and developing your workforce accordingly. This helps in staying ahead of market trends and improving efficiency. Investing in your team strengthens your company's ability to compete.

• Successful campaigns require commitment and consistency. It may take six to twelve months, or even longer, to truly make an impact and change market perception.

Quote of the Show:

• "The secret is telling a big story through a unified and integrated campaign strategy with a single consistent message across all channels." - Ben Slater

Links:

• LinkedIn: https://www.linkedin.com/in/ben-slater-96298367/

• Company website: https://beamery.com/

Shoutouts:

• Wynter: https://wynter.com/

• The Path to Power by Robert Caro

• Not Fade Away: A Short Life Well Lived by Laurence Shames and Peter Barton

• Outlive by Peter Attia

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube: https://youtu.be/rafTMYt_gT0

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

Today’s guest has been recognized by Business Insider, Hello Partner, and Appealie as one of the most influential and innovative marketing executives in the industry. She has 18+ years of experience in global B2B marketing, with a focus on SaaS, performance marketing, category creation, and creativity.

Cristy Garcia is the CMO of Impact.com which was recently awarded G2’s Best Software Awards 2022 as one of the top 50 marketing products. 

Book a 30 minute call Blog posts are great! But sometimes, it’s just easier to talk it out.

Reserve 30 minutes with a strategist and get 30 hours worth of value. Book a call

Cristy joins Host Chris Mechanic to delve into the impact of influencer marketing, how to leverage partnerships in B2B marketing, and the benefits of affiliate marketing.

Takeaways:

* There are influencers who are already speaking to the prospects you need to reach. Rather than trying to reach them on your own, partner with the influencer that your prospects already know, like, and trust in order to reach this audience.

* Before seeking out new influencers with whom you have no prior relationships, look at your current customers and see if any of them have large followings made up of the right people. They can be some of the most effective influencers because they have actual experiences with your product or service which they can speak on.

* Once you have found the right influencers to reach your target audience, it’s best to let them develop the way they talk about the brand, rather than providing them with a strict talk track. Tell them your objectives and let them speak to their audience the way they know how to.

* Used properly, partnerships can be extremely effective for increasing brand awareness, driving sales, and building trust through third-party validation. HubSpot’s collaboration with B2B influencers is a great example of a successful partnership.

* Invest in your team and treat them well. This is crucial for both getting great output from your team and retaining top talent.

* One way to help your team avoid burnout is to encourage them to take one mental health day off a month.

Quote of the Show:

* “My other big secret to success is to treat your team right and they’ll treat you right” – Cristy Garcia

Links:

* LinkedIn

* Website 

Shoutouts: 

* Jay Abraham

Ways to Tune In:

* Amazon Music

* Apple Podcast

* Spotify

* Google Podcast

* iHeart

* Listen Notes

* YouTube