The Revenue Lounge

2020 affected businesses and altered the way we work. The pandemic is still not completely over, and the economy is currently undergoing one of the most challenging downturns. We are seeing massive layoffs, investor skepticism and other cost-cutting initiatives across the tech industry. Seems like uncertainties have been the only constant.

How can business leaders prepare prevent themselves from such shocks? Our guest today can help us find some answers.

Ben Stroup is the Chief Growth Architect and President at Velocity Strategy Solutions where he helps leaders design, develop, and deploy smarter business growth strategies. Ben is a data champion who assists leaders in bridging the gap between ideas, innovation, and revenue—taking ideas from mind to market.

He is also the author of the book “Master the Pivot: How to Lead (And Win Big) in Times of Uncertainty” that has grabbed the #1 spot on Amazon’s reading list.

In today's episode, we talk about a very relevant topic that is impacting so many businesses right now. The economy is currently undergoing one of the most challenging downturns. We are seeing massive layoffs, investor skepticism and other cost-cutting initiatives across the tech industry. More disruptions have hit businesses in the form of the great resignation, digital buying, global inflation, and supply chain disruption.

The mantra of “growth at all costs” that defined the last decade of business expansion is dead. This downturn has forced revenue leaders to look at more sustainable ways to conduct business that can withstand any turbulent tides that might arise in the future. The new mantra is achieving “productivity at all costs.”

This episode covers how this productivity can be achieved to shock-proof revenue generation for businesses. And what are the elements that are a necessary pre-requisite to successfully deploy the “productivity at all costs” mantra.

The guest for this session is Rosalyn Santa Elena. Rosalyn is an advisor to several high-growth start-ups on all things GTM and Operations, an active leader of Revenue operations in multiple communities and platforms, and the founder of OpsTherapy. She is also the host of The Revenue Engine Podcast that has helped so many of us with the knowledge to elevate the ops function ourselves as ops professionals.