Are you chasing impressive revenue numbers while your actual take-home pay suffers? In this eye-opening episode, Tonya Kubo and Gwen Bortner expose the dangerous obsession with six and seven-figure revenue goals that's leading business owners to make terrible financial decisions.

They break down why a business owner bragging about million-dollar revenue might actually be making less than a teacher, and reveal the hidden costs of revenue growth that nobody talks about. You'll learn the difference between revenue theater and real profitability, discover why cash flow matters more than top-line numbers, and understand how to properly pay yourself as a business owner.

Whether you're a product-based business discounting your way to bankruptcy or a service provider sacrificing your own compensation to hit arbitrary milestones, this episode will help you focus on metrics that actually matter. Featuring real examples of businesses that became more profitable by scaling down, plus practical advice on building sustainable success.

Perfect for entrepreneurs who've ever felt inadequate about their revenue numbers or wondered if they're missing something in those exclusive "seven-figure" mastermind rooms.