It’s one thing to take a risk when you’re in trouble, but a different one entirely when everything’s going great. Such was the case with Lisa Elder, the family breadwinner who left an executive position at a prestigious agency to start her company, heads up – with two small children at home. 

With a ton of hard work, Lisa turned her solopreneur venture into a highly-successful, incorporated research firm. The story unfolds among naysaying accountants, bringing her husband aboard, and life events that put it all in perspective, showing that the biggest risk of all is risking that you’ll regret not taking the leap.