Here’s an example of an excellent piece of marketing — with some room for improvement.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct, response, tactics, success, profits, growth, results, marketing consultant, AI, postcard, mail, headline,

Enjoying a free trial of what seems like a zillion movie channels.

The popular video platform is testing what it calls “server-side ad injection” technology.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, YouTube, ads, injection, ad, blockers,

They improve the sales of any offer — with one exception.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, bonuses, premium, offers, increase, improve, relevant, Ted, Nicholas,

NBC knows how to keep viewers engaged with their coverage of the event.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Olympics, NBC, tv, coverage, story, telling, stories, emotional,

Looks like they won’t be getting rid of them after all.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Google, cookies, Chrome, browser, internet,

Business owners can learn a lot about advertising, marketing, and sales by paying close attention to how an inferior product or service (or, in this case, person) is presented as desirable.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, Kamala, Harris, Biden, bad, inferior, defective, poor, product, service, person, candidate,

Two examples of local business marketing that slightly miss the mark.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, offer, deadline, local,

Now the ridicule shifts to Cackling Kamala, and life goes on...

Pro-Trump ads and images are being shown on X at a high frequency, even to users who have expressly blocked such content.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Elon, Musk, Donald, Trump, X, Twitter, MAGA, hashtag, Trump2024, banner, ads, blocked, campaign, donation, Truth, Social, media,