Business owners are overwhelmed with the complexity of implementing effective advertising and marketing.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, WAYS, channels, choices, media, platforms, systems,

Be careful whose ideas or templates you use for your advertising or marketing.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, postcards, email, social, media, ads,

Social media and legacy media are overflowing with articles, videos, posts, and comments belittling our current president Joe Biden for his dementia that has been extremely obvious for years.

Biden, dementia, demented, Parkinson's, Alzheimer's, brain, damage, cognitive, decline, president, campaign, office, Jill,

They follow the lead of TikTok, and so should you.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Meta, Instagram, Tik, Tok, TikTok, AI, influencers, video, customer, service, bot,

Follow the lead of the world’s most successful companies.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, funnels, upsells, downsells, complex, complicated, simple, Amazon, McDonald's, Walmart,

Just because you “declare your independence” as a business owner doesn’t automatically make it so.

It is critical that you know your ideal WHO inside and out.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, trust, WHO, target, market, influencers, social, media, boomers, millennials, gen, z, x,

Is your business like the US Federal Government?

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Biden, Trump, debate, election, government, dementia, senile, senility, Alzheimer's, Parkinson's, systems, ai, delegation, delegate,

Use it as often as possible.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, free, offer, offers,

Time for another dip in the pool.