Are you leveraging AI to improve your bottom line?

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Amazon, ads, AI, artificial, intelligence,

This illustrates a crucial point for the use of AI by businesses.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, McDonald's, Taco, Bell, White, Castle, Wendy's, Dunkin, fast, food, drive, thru, through,

The name of your business is not an effective headline.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, headline, name, bold, promise, target,

Also, Happy Father’s Day to all the Dads out there.

Here at The World Series of Comedy in Phoenix, Arizona.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, world, series, comedy, jeremy, jerdog, danley, show, party, social, media,

Avoid making this crucial mistake with your prospects, as I once did.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, cheap, price, low, lowest, irresistible, offer, compete, competition,

One of my favorite holidays.

Millions of unprepared business owners breathe a sigh of relief.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, cookies, Chrome, ads, AI, data, first, party,

Nathan’s has banned him from the annual July 4th competition.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Nathan's, hot, dogs, contest, Joey, Chestnut, banned, Impossible, meat, food, vegan, famous, july, 4th,

Is there any chance your recipient would not open this envelope?

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, mail, envelope, open, read,