A big marketing lesson from today’s verdict.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Trump, guilty, verdict, trial, Sacco, Vanzetti, curiosity, email, social, media, click, bait,

Users will love it, advertisers will hate it.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Apple, Web, Eraser, internet, online, ad, blocker, privacy,

A difficult economy is the best time to ramp up your advertising and marketing.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, SMI, spend, inflation, economy, up,

When you create an Irresistible OFFER, use it as much as you can.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, irresistible, offer,

A little Beatles trivia for you.

I finally joined the world’s #1 social media platform — but only for a business project I’m working on.

One of the top women in the history of advertising and marketing helps you have more fun and make more money.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Rose, Harper, mail, list, campaigns,

The difference can save you a lot of grief and make you a lot of money.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, innovation, invention, proven, system, Benjamin, Franklin, Peter, Drucker,

Major changes are now necessary for your SEO strategy.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, Gemini, AI, chat, bot, search, engine, keywords, intent, relevant, long, tail,

This tactic is not being used only by big companies to combat this difficult economy.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, inflation, shrinkflation, economy, prices, pricing, strategy,