The answer is “both.”

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, copywriting, lead, generation, short, long, boring,

Its founder turned against it for the same reason you should love it.

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They give one big reason why.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, cart, abandon, shopping, ecommerce, confusing, confused, overwhelm, messages, messaging,

Led by master businessman Mick Jagger.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Rolling, Stones, Mick, Jagger,

Done right, this strategy increases your revenue and profit exponentially.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, multiple, choices, response, rate, premium, free,

Celebrating independence with friends and family.

Not sure what to say in your videos? Now help is on the way.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, YouTube, AI, Google, artificial, intelligence, videos, content, creator,

Your headline is the ad for your ad.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, headline, ad, ads, email, subject,

Back in my college days, I was trained in how to get arrested.

Costs are way up, while results are basically flat.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, ads, advertising, pay, cost, per, click, CPC, PPC, search, adsense, AOV, online, digital,