Sage advertising and marketing advice from a master mentor.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, neat, pretty, ugly, design, layout, interrupt, ad, ads, post, social, media,

Memories of my 3 1/2 years as an advertising consultant with a yellow pages publisher.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, yellow, pages, website, ad, ads, irresistible, offer,

Mostly not in a good way.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, Gemini, AI, ChatGPT, images, woke, diversity, pause, Gmail, Xmail, Elon, Musk,

What you say and how you say it matters tremendously.

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Always think about what your ideal target client/customer/patient/member strongly desires and strongly dislikes.

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First round for me in nearly three years.

Usage is growing quickly and as revenue is up, although the company lost over $90 million last year.

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A tip courtesy of Andy Byrne.

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Marketing superstar Michael LaFido does it and teaches it better than anyone.

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Fantastic opportunity to earn consistent income.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Google, Adsense, ads, advertising, CPM, impressions, clicks, website, publisher, income, revenue, share,