Even though all major economic indicators are terrible.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, economy, inflation, hiring, recession, Biden, Bidenomics, Trump, optimism, positive, positivity,

Use it as often as you can - but make sure to use it correctly.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, free, complimentary, irresistible, offer,

Wish you were here!

That should not change how much you use them.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Meta, Facebook, Instagram, Apple, boost, boosted, posts, ads, split, test, track, audience, fee, cost, increase, raise, 30, percent, charge, app, purchase, browser, website,

People are still people and are motivated by the same things.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, human, behavior, behavioral, psychology, motivate, motivation, tactics, shiny, objects, syndrome,

Business owners can learn an important lesson from its origins.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, baseball, major, league, MLB, spring, training, drucker, innovation, cost, Veck, Veeck, Grapefruit, Cactus, League, Florida, Arizona, Phoenix,

Make sure your website is optimized for “zero-click” searches.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, SEO, search, engine, optimization, AI, artificial, intelligence, ChatGPT, Microsoft, Bing, Google, Bard, content, relevant, accurate, zero, click, chat, bots,

It pays to be in the right place at the right time.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, AI, artificial, intelligence, Microsoft, Google, RFK, Kennedy, super, bowl, ads, older, 55, wealth, target,

It works if you do it right.

Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, ugly, official, notice, maintenance, contractor, heating, air, plumbing, electric, HVAC, home, residential, commercial,

But there’s a good reason why we’re not there.