Absolutely LOVED recording this episode, honest frank and discussion what most people avoid! Emma Sayle, Founder, and CEO of the Wearekk brands; Killing Kittens, Safedate, Sistr, and The Sisterhood In 2005 there was nowhere women could go to feel in control and explore their sexuality in a safe environment, so Emma created Killing Kittens. KK has grown in to a fierce army of over 160,000 sexually liberated people around the world, through events hosted from London to New York, Venice to Sydney on top of a global online community platform. Global press regularly pronounces Emma a leader in female sexual liberation and empowerment. When Emma started Killing Kittens 15 years ago, she wanted to create a brand that stood for women and want they wanted. Greater awareness of female sexuality and sexual freedom was slowly becoming more socially and commercially acceptable, but there was still a long way to go in an industry that claimed to be for women but run almost exclusively run by men. She knew that to empower women sexually, it had to be with a business that put them first. Since setting up the first parties, Emma has fully expanded the business, which now operates both on and offline. This autumn Emma will be launching the hotly awaited KK social network and dating app (think Facebook meets Bumble) as well as virtual workshops offering sex education and advice for singles and couples. During lockdown, KK also became the world leader in virtual adult parties, creating world-wide press coverage for their virtual adult parties, held weekly across all major time zones from London to New York and Sydney. Emma understands that a successful business can’t be built without a passion and a team who believes in it just as much, and that one must have fire in the belly to take on an industry that is almost universally run by men, like the adult and ‘sex-tech’ industries. Unfortunately, there is still a huge amount of bias and misconceptions to address, but Emma has never once doubted her belief to lead the business and keep pushing the boundaries. It is true, sadly, that sexual discrimination is still alive and kicking in many sectors, across all levels, and many women struggle to be treated with the respect they deserve. She has learned that the best way to deal with the negativity is to stick to the facts, stick to the evidence; track your achievements, demonstrate your successes and let the facts and figures do the talking. In 2018 Emma led the business through a funding round. The first ever public crowdfund for an adult sector brand of this nature and closed the round at 118% overfunded. The second funding round closed completely funded in just four days – raising a total of £1m over the two rounds. The latest funding round has again closed overfunded after just 10 days. In August Killing Kittens again hit global headlines having received £170,000 as part of HM Government’s Future Fund, matching the £170,000 raise from Seedrs. The KK Group portfolio of brands, including Killing Kittens, now also includes Sistr, a dedicated online platform for women in business to connect, share and learn from one another, especially important during the current crisis when women in the workplace are under threat. Emma has also launched Safedate, an app for anyone wanting to stay safe whilst online dating. www.wearekk.com