RICH CELENZA talks with his co-host ROBERT BENENATI about how both of them live two completely different lifestyles. Rich lives a life doing whatever he wants, whenever he wants with whoever he wants. Robert on the only hand has a schedule that he follows for the most part throughout the entire day. That goes for when working and his home life. They also discuss how people need to figure out what type of schedule works best for them. Not follow what others say to do!

RICH CELENZA and his co-host ROBERT BENENATI talk about how high fashion has really changed over the years. Especially when it comes to how men are dressing. They discuss how a lot of men are wearing dresses, skirts, and carrying purses around. Not only are a lot of men dressing differently but they are also wearing make-up and polishing their nails. Rich and Robert also make fun of the way one another dresses. Rich is always wearing something off the wall and Robert likes more of a traditional look.

A lot of life comes down to momentum. If you want to get something done you need to start building momentum so you can stay focused and get things accomplished. But there's also a flip side of momentum a lot of people never talk about. Rich calls the negative momentum effect. Rich talks about how a lot of people start heading down the wrong track and instead of building positive momentum, they start to spiral downward, and instead of things getting better, they keep doing things that destroy them.

Sometimes in life, you find yourself losing the will to do certain things. That can go for something work-related or things that you may have liked to do personally. A lot of people may also find themselves lost when it comes to figuring out what to do next. They may find themselves losing interest in doing what they know but also sick of always doing the same thing over and over again. Sometimes just need to take time out to find out what do you truly want to do in your life at this point and time.

So many people out there are talking about what they are going to do but never seem to get around to doing it. A lot of people also think they are going to talk their dreams and goals into existence without any execution. People need to understand if they want to accomplish things in their life, they need to take some type of action. That doesn't mean you have to always go all in, but learning that if they want to create certain things, they are going to need to educate themselves and get to work.

RICH CELENZA and his co-host ROBERT BENENATI talk about what Robert has done throughout his life to look and feel so young. Robert talks about how for the most part he does everything in moderation. But what's interesting about Robert is he never stopped doing whatever he loved doing. That can go for what he eats, drinks, and even smoking a cigar. He also works only when he truly feels like it. Rich talks about his crazy shenanigans that he also thinks kept him feeling and looking good.

RICH CELENZA and his co-host ROBERT BENENATI sit down and talk about what a SIGMA Male is. Robert tells Rich that he was searching the web and came across something he found interesting regarding men's traits. What he found out was that the archetypal sigma male is defined above all else by his tendency to forsake the traditional social dominance hierarchies of modern society. These men walk a more solitary path. They’re sometimes called ‘lone wolves’ or ‘wanderers.’

We were all programmed in their youth. But people also need to understand they may be getting programmed now by others. That can go for their religious and political beliefs, along with where they go to school or work. Or they may even be getting programmed by the media or through social media platforms. They also may be getting programmed by whoever they are in a relationship with or by family members, friends, or colleagues. Instead of this helping them, it may actually be destroying them.

A lot of people have been hitting Rich up regarding how to build a strong brand around their business. Rich thinks people should consider doing something where they can incorporate their own personal lifestyle into their brand. People need to understand that if they plan on starting their business, they at first may end up becoming the face of the brand. They also need to understand that that the lifestyle they lead can have a huge impact on the brand's success. Learn how to live it, not just sell it!

RICH CELENZA and his Co-Host Robert Benenati talk about how Robert is back to smoking cigars and loving it. Rich also talks about his past and how he loved smoking cigars. What is funny is how Rich keeps talking about that he is going to quit smoking cigars and never does. Robert on the other hand talks about how he has been researching cigars and learning about things he never knew about before. After everything is said and done these two convince themselves to go have a cigar.