This podcast discusses the first steps one should take to start a marketing and freelance career. Rich suggests that one should specialize in a specific platform and medium type, become an expert in it, and use it as their lead magnet and core offer. He also emphasizes the importance of generating leads through outreach systems, creating a portfolio, and building a personal brand around one’s expertise. Rich encourages early adoption of new technologies and keeping up to date with current trends in the industry.

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This podcast episode features a conversation about the journey of finding one's path and staying focused on it despite challenges. Rich talks about the pain point that drove them to pursue their desired path, which was avoiding a life of commuting and working with unambitious people. Rich discusses the fear of living a life he dislikes, and the importance of surrendering to one's IKIGAI and passions, while still maintaining a balanced approach. Rich also shares how putting out content on YouTube helped him gain an audience and build trust, and gives advice to others who are struggling to believe in themselves and take the first step towards their goals.

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This podcast is about the journey of a freelance video editor and marketer who gradually evolved into a business owner. Rich emphasizes the importance of learning to sell and market one's skills and services effectively. He shares his experiences, challenges, and lessons learned throughout his career as a freelance video editor and marketer. He talks about how he realized the power of video as a branding tool and transformed his services from just making videos to video marketing, which opened up more opportunities for him. He also discusses the importance of lead generation and not letting the pipeline go dry.

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In this podcast, Rich discusses the importance of keeping potential clients on the hook while a freelancer does not have the bandwidth to work with them. Rich suggests various strategies to keep clients interested in working with you, including offering professional discounts, building a unique style of content, and improving your soft skills, such as communication and customer service. Rich emphasizes the value of retaining clients as it brings in extra income, reduces advertising expenses, and helps to build a stable freelance business. Listeners will gain valuable insights into the subtle yet critical aspects of retaining clients and building a successful freelance business.

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This podcast discusses the topic of freelancing and how to determine when it is time to discontinue working with one client in favor of another. Rich suggests that the primary signal to look for is when a new client offers to pay significantly more than an existing client. However, the conversation also touches on the topic of growth and how it can manifest in overwhelm, which is actually a positive sign that freelancer is learning and expanding their skills. Rich advises freelancers to take notes on their processes and build templates to reduce overwhelm and save time in the future.

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This podcast discusses the top three characteristics of a successful marketer. Rich shares their own characteristics and experiences. Rich encourages listeners to approach their career as a 10-year process, focusing on stacking skills and adding marketing to whatever they love to do. The three key characteristics of a successful marketer discussed in the podcast are problem-solving, speed, and patience.

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This podcast is a conversation about marketing strategy and tactics for promoting an ebook and a course. Rich describes the use of a tripwire offer as a lead magnet for the ebook and ways to smoothly transition customers to the course. They also discuss pricing strategies and the importance of testimonials and offering value to customers. The conversation ends with tips for using a tripwire offer and the excitement around the potential for low-ticket offers in digital marketing.

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This podcast discusses the importance of determining your initial offer as a digital marketer before delivering to clients. Rich emphasizes the need for a process to find clients and understand what type of clients to find by knowing what to offer. The podcast covers the concept of dream outcomes and the importance of spending more time at the top of the funnel to have more data and approaches. Rich also explains the value of leads for different types of clients and the need to tailor offers to specific client types. The podcast highlights the significance of pushing your offer to the highest kind of company or business that can work with you to charge the most for the same work. Rich concludes by emphasizing that business owners are responsible for their business choices, and sometimes, doing what might be best for the world may not be the best for your business.

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In this podcast, Rich shares his experience of dealing with objections when he first started out in the industry without any social proof. He suggests that rather than going in for cold sales, it's better to start by calling friends and acquaintances who can provide immediate trust and potentially become clients. He also recommends that new entrepreneurs who want to start a business but have a limited budget can be valuable clients to work with in order to build a portfolio and gain experience.

Rich explains that if you're anticipating a lot of objections, it's important to switch up your strategy and solve the social signal problem first before moving into sales. He also provides a script for addressing objections such as "your price is too expensive," by asking if there's not enough value in the package or if the client would be willing to pay if more value was offered. Tune in to hear more insights and strategies from Rich on dealing with objections in sales.

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Are you an aspiring creative freelancer trying to turn your passion into a career? This podcast is for you! Drawing on personal experience, Rich shares insights on navigating the tricky waters of freelancing. From landing your first gig to building a solid client base, the book provides practical advice on managing time, setting rates, negotiating contracts, and more. Whether you're a graphic designer, writer, or marketer, this guide will help you turn your talent into a successful business. Get ready to take your freelancing journey to the next level!

Apply to one of our Freelance Lab Cohorts.

https://richandniche.com/labs