Let's take a look at TRACTION by Gabriel Weinberg and Justin Mares. This book is for marketers, founders, or anyone else interested in attracting customers to a startup or new business. It's especially appropriate for teams that are overly focused on product development at the cost of early marketing efforts.
We'll go through a quick book summary covering three of the most valuable insights from TRACTION and then talk about who would benefit most by reading it in its entirety.
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Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/
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Content by Rick Kettner
Produced by Kyle Trienke
