The Rick Kettner Podcast

Let's discuss ten of the very best content marketing books. I’ve used content marketing as a core strategy to build six and seven figure businesses.  It’s a very well established approach for attracting an audience and establishing trust with that audience.

It’s grown in popularity over the last decade or so - especially as it’s become easier and easier to publish articles, videos, podcasts, and other forms of content.  And as a result, there are some really great resources that can help you get started.

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THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

1. THEY ASK YOU ANSWER by Marcus Sheridan
Book Summary ➜ https://youtu.be/rqX3SwX_1pk
Buy It On Amazon ➜ https://www.amazon.com/dp/1119610141/

2. CONTENT INC. by Joe Pulizzi
Buy It On Amazon ➜ https://www.amazon.com/dp/125958965X/

3. CONTAGIOUS by Jonah Berger
Book Summary ➜ https://rickkettner.com/contagious-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1451686587/

4. START WITH WHY by Simon Sinek
Book Summary ➜ https://youtu.be/Iq6VfpJwHB4
Buy It On Amazon ➜ https://www.amazon.com/dp/1591846447/

5. THE 22 IMMUTABLE LAWS OF MARKETING by Al Ries & Jack Trout
Book Summary ➜ https://rickkettner.com/the-22-immutable-laws-of-marketing-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0887306667/

6. THIS IS MARKETING by Seth Godin
Book Summary ➜ https://youtu.be/51_8pQv6TUk
Buy It On Amazon ➜ https://www.amazon.com/dp/B07ZTL3NNX/

7. BREAK THROUGH THE NOISE by Tim Staples & Josh Young
Buy It On Amazon ➜ https://www.amazon.com/dp/1328618560/

8. HOW TO BE AN IMPERFECTIONIST by Stephen Guise
Buy It On Amazon ➜ https://www.amazon.com/dp/0996435409/

9. EVERYBODY WRITES by Anne Handley
Buy It On Amazon ➜ https://www.amazon.com/dp/8126559985/

10. YOUTUBE SECRETS by Sean Cannell & Benji Travis
Buy It On Amazon ➜ https://www.amazon.com/dp/1544511817/

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Content by Rick Kettner
Produced by Kyle Trienke

Let's explore three interesting insights from ULTRALEARNING by Scott H. Young. This book is about how to rapidly acquire new skills and knowledge.  It explains nine powerful principles that you can use to learn things more effectively. 

So, if you’re interested in learning a new skill like public speaking, programming, marketing, a new language, or anything else that might be important to you or your career - listen to this book summary of ULTRALEARNING by Scott H. Young to decide if the book is right for you.

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► https://youtu.be/nic3msyCmKI

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Buy It On Amazon ➜ https://www.amazon.com/dp/006285268X/

WANT TO LEARN HOW TO READ MORE BOOKS?
📚 https://youtu.be/c85XrCdGnw4

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Content by Rick Kettner
Produced by Kyle Trienke

Let's explore 10 of the very best startup books for founders to read.  Each of the books included in this list cover unique insights on how to build a better startup.  They can help you gather important feedback, iterate and improve your idea, and turn it into a sustainable business.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10-best-startup-books/

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► https://youtu.be/J_rLYMDq1YE

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

1. THE LEAN STARTUP by Eric Ries
Book Summary ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/

2. SPRINT by Jake Knapp
Book Summary ➜ https://rickkettner.com/sprint-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0593076117/

3. THE MOM TEST by Rob Fitzpatrick
Book Summary ➜ https://youtu.be/pk3VOO9WT8o
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/

4. CROSSING THE CHASM by Geoffrey A. Moore
Book Summary ➜ https://youtu.be/r_NE-EQ9tp8
Buy It On Amazon ➜ https://www.amazon.com/dp/0062292986/

5. START AT THE END by Matt Wallaert
Book Summary ➜ https://youtu.be/JPFyQEd1Ddk
Buy It On Amazon ➜ https://www.amazon.com/dp/0525534423/

6. MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1400224977/

7. TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/

8. CONTAGIOUS by Jonah Berger
Book Summary ➜ https://rickkettner.com/contagious-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1451686587/

9. BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
Book Summary ➜ https://rickkettner.com/blue-ocean-strategy-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/B00BW8JYZG/

10. Zero To One by Peter Thiel
Book Summary ➜ https://rickkettner.com/zero-to-one-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/B00W0TK2R0/

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Let's explore three interesting insights from THIS IS MARKETING by Seth Godin.  This book is about how to create a movement.  It explains how to build momentum with a new product, service, or idea.  The reality is that there is a lot of noise in the marketplace, and marketing is about cutting through that noise and creating an impact.  And this book explains how to do that more effectively.

So, if you’re a founder, entrepreneur, marketer, or anyone else trying to build momentum with a new product, service, or idea - listen to this book summary of THIS IS MARKETING by Seth Godin to decide if the book is right for you.

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/51_8pQv6TUk

WANT TO PICKUP A COPY OF THIS IS MARKETING?
Buy It On Amazon ➜ https://www.amazon.com/dp/B07ZTL3NNX/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke

With the recent announcement of Apple's iPhone 12 and iPhone 12 Pro phones, let's talk about the iPhone's dominant position in the US smartphone market.  How has it managed to stay at the top for so long?

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► https://youtu.be/pF68o9SPhA0

Tech enthusiasts come up with all kinds of explanations for why the iPhone remains at the top.  And their reasons tend to change over time.  Historically, they have included things like: better cameras, faster processors, iMessage lock-in, App Store exclusives, ecosystem lock-in, and most popular of all - Apple's impressive marketing.

But while some of those things may play a role, they do not explain Apple's consistent dominance in the US market.  So in this episode, we're going to look at this from a business perspective...  Why is the iPhone so dominant?  Why is Samsung the only brand to put up a decent fight?  And perhaps most interesting of all, why isn't the iPhone as dominant in international markets?

To answer these questions, we're going to explore three powerful insights from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.

WANT TO PICKUP A COPY OF THE 22 IMMUTABLE LAWS OF MARKETING?
Buy It On Amazon ➜ https://www.amazon.com/dp/0887306667/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke

Lets explore three powerful insights from LEADERS EAT LAST by Simon Sinek.  This book is about how leaders can build a strong and effective culture.  It explains why it's critical to build a circle of safety inside an organization, and how to make that happen.

So, if you're a leader, founder, CEO, manager, or anyone else that wants to lead a strong culture - I recommend that you go through this book summary of LEADERS EAT LAST to find out if it's the right book for you.

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/nkTCpcNn32k

WANT TO PICKUP A COPY OF LEADERS EAT LAST?
Buy It On Amazon ➜ https://www.amazon.com/dp/1591848016/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke

Do you want to learn how to read more books and improve your reading retention?  This episode covers five practical tips that can help you read books faster and remember more of what you've read along the way.  Each of the tips are practical, actionable, and easy to implement.

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/c85XrCdGnw4

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke

Learn how timeless products are made and marketed.  Perennial Seller by Ryan Holiday explores the process of how to build products that, rather than having an initial splash and then fading in relevance over a few short years, find greater and greater success over time.

Almost every category has these kinds of perennial products that not only stand the test of time, but continue to attract more and more customers.  And this book helps to explain the factors that go into creating such a product.

If you're an inventor, product manager, entrepreneur, or anyone else interested in creating timeless or classic products - consider reviewing this book summary of PERENNIAL SELLER by Ryan Holiday to find out if it's the right book for you.

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► https://youtu.be/iESUyAfyvgk

WANT TO PICKUP A COPY OF PERENNIAL SELLER?
Buy It On Amazon ➜ https://www.amazon.com/dp/1781257663/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke

This list covers ten of the very best business books.  I've previously published lists dedicated to product management, digital marketing, leadership, and other well-defined topics within the business world.  So for this list I've done something different.  I've focused on books that cover foundational business concepts.

So if you're a founder, CEO, investor, or anyone else interested in understanding common business challenges - this is the list for you.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

1. THE LEAN STARTUP by Eric Ries
Book Summary ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/

2. HACKING GROWTH by Sean Ellis & Morgan Brown
Book Summary ➜ https://rickkettner.com/hacking-growth-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0753545373/

3. THE INNOVATOR'S DILEMMA by Clayton Christensen
Book Summary ➜ https://youtu.be/xzeq2Drm1o8
Buy It On Amazon ➜ https://www.amazon.com/dp/1633691780/

4. START WITH WHY by Simon Sinek
Book Summary ➜ https://youtu.be/Iq6VfpJwHB4
Buy It On Amazon ➜ https://www.amazon.com/dp/1591846447/

5. CROSSING THE CHASM by Geoffrey A. Moore
Book Summary ➜ https://youtu.be/r_NE-EQ9tp8
Buy It On Amazon ➜ https://www.amazon.com/dp/0062292986/

6. THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis & Jack Trout
Book Summary ➜ https://rickkettner.com/the-22-immutable-laws-of-marketing-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0887306667/

7. BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
Book Summary ➜ https://rickkettner.com/blue-ocean-strategy-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/B00BW8JYZG/

8. THE LANGUAGE OF TRUST by Michael Maslansky
Book Summary ➜ https://rickkettner.com/the-language-of-trust-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/073520456X/

9. FRICTION by Roger Dooley
Book Summary ➜ https://youtu.be/IYveAkbZd50
Buy It On Amazon ➜ https://www.amazon.com/dp/1260135691/

10. MEASURE WHAT MATTERS by John Doerr
Buy It On Amazon ➜ https://www.amazon.com/dp/B07ZZ7KL4K/

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Content by Rick Kettner
Produ

Learn how to build companies that create NEW things.  Zero To One by Peter Thiel explains that improving on existing products only takes the world from 1 to N.  One to two, two to three, three to four - iterative improvement over time.  Whereas creating something that never existed before is moving the world from zero to one.

Peter calls on entrepreneurs to build valuable businesses around Zero To One opportunities.  Not only to make money, but to build a better future for humanity.

So, if you’re an entrepreneur, founder, investor, or anyone else interested in building innovative new businesses, review this book summary of ZERO TO ONE by Peter Thiel to decide if this book is right for you.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/zero-to-one-book-summary/

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/7tyQ012BsE8

WANT TO PICKUP A COPY OF ZERO TO ONE?
Buy It On Amazon ➜ https://www.amazon.com/dp/0753555190/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
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► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke