The Rick Kettner Podcast

Want to get more out of business and life? Let’s explore some of the best self-help books for entrepreneurs interested in improving themselves.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/best-self-help-books-for-entrepreneurs/

None of these books relate directly to the topic of business. Instead, they address areas for self-improvement that can help entrepreneurs be more effective in their role.

Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/iHdbOLUHPfY

1. SO GOOD THEY CAN’T IGNORE YOU by Cal Newport
Buy It On Amazon ➜ https://www.amazon.com/dp/1455509124/

2. MINDSET by Carol S. Dweck, Ph.D.
Buy It On Amazon ➜ https://www.amazon.com/dp/0345472322/

3. ATOMIC HABITS by James Clear
Buy It On Amazon ➜ https://www.amazon.com/dp/0735211299/

4. ESSENTIALISM by Greg McKeown
Buy It On Amazon ➜ https://www.amazon.com/dp/0804137404/

5. ULTRALEARNING by Scott H. Young
Book Summary ➜ https://youtu.be/nic3msyCmKI
Buy It On Amazon ➜ https://www.amazon.com/dp/006285268X/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner on social media.
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Content by Rick Kettner
Produced by Kyle Trienke

Have you ever felt like there just isn't enough time in the day to get everything done? Let's explore five of the best productivity books that can help turn things around. Each one covers a unique perspective on how to achieve the things that are most important to you.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/best-productivity-books/

Each book covers a unique perspective on how to produce better results. The combined insights can transform the way you work so you can achieve more of what you want in life. As opposed to feeling overwhelmed, stressed, or anxious about how to keep up with the pace of work today.

Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/bGzxe0S0ncE

1. THE ONE THING by Gary Keller
Buy It On Amazon ➜ https://www.amazon.com/dp/1885167776/

2. DIGITAL MINIMALISM by Cal Newport
Buy It On Amazon ➜ https://www.amazon.com/dp/0525536515/

3. FLOW by Mihaly Csikszentmihalyi
Buy It On Amazon ➜ https://www.amazon.com/dp/0061339202/

4. ATOMIC HABITS by James Clear
Buy It On Amazon ➜ https://www.amazon.com/dp/0735211299/

5. YOUR BRAIN AT WORK by David Rock
Book Summary ➜ https://rickkettner.com/your-brain-at-work-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0062312820/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner on social media.
► https://www.twitter.com/rickkettner/
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► https://www.youtube.com/rickkettner/

Content by Rick Kettner
Produced by Kyle Trienke

Startups tend to unfold in a predictable pattern. The more aware you are of this pattern, the better you’ll be able to capitalize on it. And, instead of feeling lost when you suffer inevitable setbacks, you’ll be able to put these problems in context.

This book summary of The Start-Up J Curve explores the six predictable phases of the startup journey, including Create, Release, Morph, Model, Scale, and Harvest. Knowing these phases and how to traverse them in the right way is critical for startup success.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-start-up-j-curve-book-summary/

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/d03SeUP6BJ8

WANT TO PICK UP A COPY OF THE START-UP J CURVE?
Buy It On Amazon ➜ https://www.amazon.com/dp/162634292X/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

The most common reason why businesses fail is due to a lack of customers. It’s not enough to just offer a great product or service. You must also attract potential customers, so let’s explore five of the best advertising books to read for startups and small businesses in 2021.

Each of these books provides an important perspective. Some directly address the topic of advertising, while others cover complementary topics that help maximize the value of your ad spend. So, even if you are eager to jump right into buying ads, I recommend that you carefully consider all five of the books on this list.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/best-advertising-books-for-startups/

Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/07Ar3gxMfpc

1. TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/

2. THE ULTIMATE GUIDE TO GOOGLE ADS by Perry Marshall & Mike Rhodes & Bryan Todd
Buy It On Amazon ➜ https://www.amazon.com/dp/159918673X/

3. THE ULTIMATE GUIDE TO FACEBOOK ADS by Perry Marshall & Bob Regnerus & Thomas Meloche
Buy It On Amazon ➜ https://www.amazon.com/dp/1599186756/

4. MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1400224977/

5. HEY WHIPPLE, SQUEEZE THIS by Luke Sullivan and Edward Boches
Buy It On Amazon ➜ https://www.amazon.com/dp/1119164001/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner on social media.
► https://www.twitter.com/rickkettner
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► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Many businesses fail to execute on their best opportunities. They want to achieve great things, but they don’t have a system for managing focus, alignment, and accountability. “Measure What Matters” explains how Objectives and Key Results (OKRs) can help organizations thrive.

Successful businesses like Google, Disney, Dropbox, LinkedIn, Slack, Spotify, and Twitter use this approach. And in “Measure What Matters,” legendary venture capitalist John Doerr explains how you too can use OKRs to transform your organization.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/measure-what-matters-book-summary/

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/3sgpxBLOrKg

WANT TO PICK UP A COPY OF MEASURE WHAT MATTERS?
Buy It On Amazon ➜ https://www.amazon.com/dp/B07ZZ7KL4K/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

It can be intimidating to start a new business. Especially when you learn that many startups fail within the first year or two, so let’s explore five of the best books for aspiring entrepreneurs to read in 2021.

Each of these books can improve your odds for success. They address common mistakes, best practices, and other helpful tips to give you an unfair advantage. So, rather than spending your time trying to learn everything from scratch, you can confidently apply proven strategies to build a great business.

Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/wCN0Qk0eaio

1. THE LEAN STARTUP by Eric Ries
Book Summary ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/

2. THE MOM TEST by Rob Fitzpatrick
Book Summary ➜ https://youtu.be/pk3VOO9WT8o
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/

3. MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1400224977/

4. TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/

5. START AT THE END by Matt Wallaert
Book Summary ➜ https://youtu.be/JPFyQEd1Ddk
Buy It On Amazon ➜ https://www.amazon.com/dp/006124189X/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner on social media.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Let's explore three key insights from MARKETING MADE SIMPLE by Donald Miller.  This book is important because a business can fail even if it offers a truly great product. It’s not enough just to build something that people want. You must also have an effective way to attract and convert customers. 

Unfortunately, many entrepreneurs assume their product is an exception. They mistakenly believe that their idea is so good that it will just sell itself. So they’re caught off guard when their product later fails to attract meaningful attention. And, in some cases, this can result in the collapse of the business.

Marketing Made Simple explains how to create an effective sales funnel. It addresses the three stages for building customer relationships. And it provides actionable advice on how to produce the five marketing components needed to convert customers.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/marketing-made-simple-book-summary/

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/jpLOPrB076M

WANT TO PICK UP A COPY OF MARKETING MADE SIMPLE?
Buy It On Amazon ➜ https://www.amazon.com/dp/1400224977/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Let's tackle five practical tips for reading more books. These are the exact strategies that I used to read 125 books in 2020. And, while your goal may be larger or smaller, I believe the five tips that we're going to cover here can help you complete more books and retain more of what you read.

If you're interested in reading books about entrepreneurship, digital marketing, product management, business strategy, or startups, I have dedicated reading lists that cover my favorite books on those subjects and several others. I'll link them up for you below.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/how-to-read-125-books-in-a-year/

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/L3t5UJwaLas

How To Choose A Really Great Book
📖 https://youtu.be/cwlG5qoHPgQ

How To Read More & Increase Retention
📖 https://youtu.be/c85XrCdGnw4

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Small business growth is driven by attracting and converting new customers. But many businesses fall into a pattern of relying on a few familiar marketing strategies. So let’s explore the best small business marketing books that can help reignite growth.

Each of the books on this list will be relevant for most small businesses. They tackle common marketing challenges and opportunities. So I recommend that you carefully consider each book by reviewing the entire list before getting started.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-best-small-business-marketing-books/

Want to leave a COMMENT or watch the VIDEO?
► https://youtu.be/iLkEu9UFXCM

1. MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1400224977/

2. TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/

3. Ultimate Guide To Google Ads by Perry Marshall
Buy It On Amazon ➜ https://www.amazon.com/dp/159918673X/

4. Ultimate Guide to Facebook Advertising by Perry Marshall
Buy It On Amazon ➜ https://www.amazon.com/dp/1599186756/

5. CONTAGIOUS by Jonah Berger
Book Summary ➜ https://rickkettner.com/contagious-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1451686587/

6. THEY ASK YOU ANSWER by Marcus Sheridan
Book Summary ➜ https://youtu.be/rqX3SwX_1pk
Buy It On Amazon ➜ https://www.amazon.com/dp/1119610141/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner on social media.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Most people appreciate the value of reading. And yet, many don’t read on a regular basis. So let’s tackle five common excuses that prevent people from enjoying the many benefits of reading. Here are the objections that we’ll be addressing:

Reason #1 - I Don’t Have Time To Read Books
Reason #2 - I Prefer Podcasts, Videos, Or Articles
Reason #3 - The Ideas In Books Are Old Or Outdated
Reason #4 - I Don’t Know Of Any Good Books To Read
Reason #5 - I’ve Tried Reading, But It’s Just Not For Me

If one or more of these reasons have prevented you from developing a daily reading habit, this episode is for you. We’ll tackle them one-by-one so you can decide whether or not they genuinely apply to you. And, if you know someone else that might benefit from reviewing this list, please consider sharing it with them as well.

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/pVJrPMhkLPA

HOW TO START A DAILY READING HABIT
📖 https://youtu.be/_i6HcFGTy7w

How To Choose A Really Great Book
📖 https://youtu.be/cwlG5qoHPgQ

How To Read More & Increase Retention
📖 https://youtu.be/c85XrCdGnw4

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke