The Rick Kettner Podcast

Many startups fail outright, and those that survive often fall short of their potential. However, there are steps you can take to increase your odds for success. So, lets explore advice from the 5 best startup books for entrepreneurs to read in 2021.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-best-startup-books/

The books in this list can help you adopt best practices and avoid common mistakes. So, if you only have time to read five books during your startup journey, these are the ones I recommend most.

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/0CIy6Gvc6A0

📚 BOOKS MENTIONED IN EPISODE

1. THE START-UP J CURVE by Howard Love
Book Summary ➜ https://rickkettner.com/the-start-up-j-curve-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/162634292X/

2. THE LEAN STARTUP by Eric Ries
Book Summary ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/

3. THE MOM TEST by Rob Fitzpatrick
Book Summary ➜ https://youtu.be/pk3VOO9WT8o
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/

4. THE HARD THING ABOUT HARD THINGS by Ben Horowitz
Buy It On Amazon ➜ https://www.amazon.com/dp/0062273205/

5. Zero To One by Peter Thiel
Book Summary ➜ https://rickkettner.com/zero-to-one-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/B00W0TK2R0/

THE 10 BEST STARTUP BOOKS FOR FOUNDERS
📚 https://rickkettner.com/the-10-best-startup-books/

THE BEST ADVERTISING BOOKS FOR STARTUPS
📚 https://rickkettner.com/best-advertising-books-for-startups/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

THE BEST SELF-HELP BOOKS FOR ENTREPRENEURS
📚 https://rickkettner.com/best-self-help-books-for-entrepreneurs/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

A weak product with great marketing can easily outsell a great product with weak marketing. That may not seem fair, but it happens all the time. Fortunately, marketing tends to be most effective when promoting a great product or service.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎https://rickkettner.com/how-to-use-marketing-to-increase-sales/

If you believe in the value of your product, marketing is an essential part of serving your customers. It’s about helping them DISCOVER and BENEFIT from your solution. So, let’s explore how to make effective use of marketing in three steps.

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/TfE3kbNE9Ow

📚 BOOKS MENTIONED IN THIS EPISODE

MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1400224977/

TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/

THE MOM TEST by Rob Fitzpatrick
Book Summary ➜ https://youtu.be/pk3VOO9WT8o
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/

SPRINT by Jake Knapp
Book Summary ➜ https://rickkettner.com/sprint-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0593076117/

THE BEST ADVERTISING BOOKS FOR STARTUPS AND SMALL BUSINESSES
📚 https://rickkettner.com/best-advertising-books-for-startups/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST SOCIAL MEDIA MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-social-media-marketing-books/

THE 10 BEST SMALL BUSINESS MARKETING BOOKS
📚 https://rickkettner.com/the-best-small-business-marketing-books/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Most podcasts fail to attract a loyal audience. As a result, after months or even years of effort, teams often lose steam and abandon their podcasting goals. So, let’s take a look at a powerful five-step model that you can use to accelerate the growth of your audience. It’s the key to success for many popular podcasts, including The Joe Rogan Experience.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/how-to-create-a-successful-podcast/

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/tJluB3YD8zE

WANT TO PICK UP A COPY OF GOOD TO GREAT?
Buy It On Amazon ➜ https://www.amazon.com/dp/0066620996/

WANT TO PICK UP A COPY OF TURNING THE FLYWHEEL?
Buy It On Amazon ➜ https://www.amazon.ca/dp/0062933795/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

It can be challenging to identify the best opportunities to pursue in business. Some can unlock incredible growth, while others may lead to mediocre results or worse. So, let’s explore how ‘The Hedgehog Concept’ can help you choose better opportunities.

The Hedgehog Concept was first introduced in Good To Great by Jim Collins. While the book covers six key insights, The Hedgehog Concept is one of the most popular because it’s linked with achieving breakthrough results. It’s based on developing a deep understanding of three circles for identifying your own simple, crystalline concept. So, let’s take a look at all three.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-hedgehog-concept/

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/HcgP6puXwHk

WANT TO PICK UP A COPY OF GOOD TO GREAT?
Buy It On Amazon ➜ https://www.amazon.com/dp/0066620996/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

How can a good leader become a great leader? What traits do the most impactful leaders have that others are missing? To answer these questions, let’s explore Level 5 Leadership.

The concept of Level 5 Leadership was defined in Good To Great by Jim Collins. It was created based on identifying leadership traits during a five-year study of publicly-traded companies. Level 5 Leadership was impactful because all identified good-to-great companies began their transformation under a level 5 leader’s guidance.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/level-5-leadership/

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Y-jdjZuA-lQ

WANT TO PICK UP A COPY OF GOOD TO GREAT?
Buy It On Amazon ➜ https://www.amazon.com/dp/0066620996/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Two common questions among new entrepreneurs are:
1. "What are the top priorities in a startup business?"
2. "How should you be spending your time as an entrepreneur in the early days?"

In this episode of the Community Q&A series, I address a great question posted by ALEKSA in the YouTube comment section. The question was "how to best invest their time, resources, and money in business.” So, let's discuss how by identifying core assumptions and testing them as quickly and as inexpensively as possible. You can maximize your time, efforts, and results, in business.

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/OsiWXqWffJ8

Here are the books that were mentioned in the episode:

THE LEAN STARTUP by Eric Ries
Book Summary ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://www.amazon.com/dp/B07W14CDB3/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

THE BEST BOOKS FOR ASPIRING ENTREPRENEURS
📚 https://rickkettner.com/best-books-for-aspiring-entrepreneurs/

THE BEST SELF-HELP BOOKS FOR ENTREPRENEURS
📚 https://rickkettner.com/best-self-help-books-for-entrepreneurs/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/

THE BEST PRODUCTIVITY BOOKS
📚 https://rickkettner.com/best-productivity-books/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner/
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner/

Content by Rick Kettner
Produced by Kyle Trienke

Many entrepreneurs fall into the trap of searching for the ‘one big thing’ that will lead to business success. So, they often jump from one promising opportunity to the next without creating meaningful momentum in any one direction.  Let’s explore how successful companies like Amazon, and popular podcasts like The Joe Rogan Experience, accelerated their growth by using The Flywheel Concept from Good To Great.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/the-flywheel-concept/

Note: If you’re interested in exploring the entire good-to-great framework, be sure to check out my full book summary of Good To Great by Jim Collins.

BOOK SUMMARY OF GOOD TO GREAT BY JIM COLLINS
🌎 https://rickkettner.com/good-to-great-book-summary

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Oj_jnm5rDvg

WANT TO PICK UP A COPY OF GOOD TO GREAT?
Buy It On Amazon ➜ https://www.amazon.com/dp/0066620996/

WANT TO PICK UP A COPY OF TURNING THE FLYWHEEL?
Buy It On Amazon ➜ https://www.amazon.ca/dp/0062933795/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

A common question among new entrepreneurs is: "How can I come up with great business ideas?"

In this episode of the Community Q&A series, I address a great question posted by SONU in the YouTube comment section. The question was "can you please recommend some books for getting startup ideas?” So, let's discuss a powerful exercise for generating business ideas and the value of looking at the world through the lens of "friction".

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/plRlqn0WVWU

Here are the books that were mentioned in the episode:

FRICTION by Roger Dooley
Book Summary ➜ https://youtu.be/IYveAkbZd50
Buy It On Amazon ➜ https://www.amazon.com/dp/1260135691/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

THE BEST BOOKS FOR ASPIRING ENTREPRENEURS
📚 https://rickkettner.com/best-books-for-aspiring-entrepreneurs/

THE BEST SELF-HELP BOOKS FOR ENTREPRENEURS
📚 https://rickkettner.com/best-self-help-books-for-entrepreneurs/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/

THE BEST PRODUCTIVITY BOOKS
📚 https://rickkettner.com/best-productivity-books/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner/
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner/

Content by Rick Kettner
Produced by Kyle Trienke

Good is often the enemy of great in business. The vast majority of companies never become great because they end up satisfied with good results. So, Good To Great aims to address the question, “How can a good company become a great company?”

This book summary of Good To Great by Jim Collins explores the entire good-to-great framework, including all three stages: disciplined people, disciplined thought, and disciplined action. Each stage includes two key concepts and the entire model is surrounded by 'the flywheel'. You can learn more by checking out the full written summary linked below.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/good-to-great-book-summary/

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/o3U9mJh_pCw

WANT TO PICK UP A COPY OF GOOD TO GREAT?
Buy It On Amazon ➜ https://www.amazon.com/dp/0066620996/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

One of the most common questions I hear from entrepreneurs is "how can I attract more prospects and convert them into customers?:"

In this episode of the Community Q&A series, I will be answering a question posted by Tauseef in the comment section. That question was "can you please help me to get some good books on how to increase website traffic and convert that traffic?” So, let's look at a great book for attracting more attention to your business, and another book that focuses on how to convert that attention into sales.

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/lSpShOtIiBg

Here are the books that were mentioned in the episode:

1. TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/

2. MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1400224977/

THE BEST ADVERTISING BOOKS FOR STARTUPS
📚 https://rickkettner.com/best-advertising-books-for-startups/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST STARTUP BOOKS
📚 https://rickkettner.com/the-10-best-startup-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke