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The Rick Kettner Podcast
The Rick Kettner Podcast episodes
- #093: How To Think About Marketing When Building A Startup - The Startup Vlog #005
In this fifth episode of The Startup Vlog, I talk about how to think about marketing when building a startup. We will cover why it's important to think about marketing right from the beginning and how to validate your startup idea through crucial early customer conversations. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/rxkdURKUZT8
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke19 min - #092: How To Define Product Scope In A Startup - The Startup Vlog #004
In this fourth episode of The Startup Vlog, I will share how to define product scope. This is a critical step that allows you to reduce complexity and develop your product faster. While also ensuring that the final product is exactly what your ideal customer wants. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/YnoPQHiHOvw
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke16 min - #091: How To Get Feedback About Your Startup Idea - The Startup Vlog #003
In this third episode of The Startup Vlog, I will share how to gather useful and honest feedback from early potential customers. This is a great way to improve your business, product, or service idea to help create the solution that people actually want. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/221MBgSI-DA
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke19 min - #090: How To Think About A New Startup Idea - Startup Vlog #002
In this second episode of The Startup Vlog, we are going to be taking a look at the most crucial points to focus on when beginning a new startup. I will also share my startup idea along with the first action steps I will be taking to get started. Be sure to subscribe if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/_KGg616sfhY
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke18 min - #089: How To Start A Startup with Rick Kettner - Startup Vlog #001
I'm starting a brand new startup that is unrelated to any product, service, or brand that I've worked on in the past. Along with the new venture, I'm launching a new video series to provide a behind-the-scenes look at what is involved in building a startup. This first episode provides a quick overview of what to expect from the series. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/8pC5X4oaUIA
You can find my reading lists and book summaries here:
👉 https://www.RickKettner.com
THE BEST STARTUP BOOKS
📚 https://youtu.be/0CIy6Gvc6A0
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST MARKETING BOOKS
📚 https://youtu.be/3KEr24pliIk
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/aLqq86Cphl8
Content by Rick Kettner
Produced by Kyle Trienke7 min - #088: The 5 Best Product Development Tips From 281 Books
Product development is about more than just building something new. It’s about coming up with an effective solution to a real problem that customers are facing. By effectively addressing their needs, you can attract more positive reviews, encourage word-of-mouth referrals, and drive repeat business in the future.
With this in mind, let’s explore five of the best product development tips from 281 business books that I’ve read over the last 22 years as an entrepreneur. Each of these insights can help you build superior products and services for your customers.
CLICK HERE FOR THE FULL PRODUCTIVITY TIPS ARTICLE:
🌎 https://rickkettner.com/the-5-best-product-development-tips/Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/CmpQ-c-RbjY
📚 BOOKS MENTIONED IN EPISODE
1. THE MOM TEST by Rob Fitzpatrick
2. THE LEAN STARTUP by Eric Ries
3. SPRINT by Jake Knapp
4. START AT THE END by Matt Wallaert
5. PERENNIAL SELLER by Ryan Holiday
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE 10 BEST STARTUP BOOKS
📚 https://youtu.be/J_rLYMDq1YE
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
THE BEST PRODUCT MANAGEMENT BOOKS
📚 https://youtu.be/D1auOgpkMJM
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke28 min - #087: The 6 Best Productivity Tips From 281 Books
There never seems to be enough time. Even after a seemingly productive day, where we accomplish many things, it can still feel like we’re constantly falling behind. So, let’s explore how six of the best productivity tips from 281 books can help. Each of these tips addresses a unique aspect of productivity. Together, they can help us escape the endless rat race of life and take back control of our time and energy.
CLICK HERE FOR THE FULL PRODUCTIVITY TIPS ARTICLE:
🌎 https://rickkettner.com/the-6-best-productivity-tips/Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/UhsJVsxB_DY
📚 BOOKS MENTIONED IN EPISODE
1. THE 4 HOUR WORKWEEK by Tim Ferriss
2. THE ONE THING by Gary Keller
3. WHO NOT HOW by Dan Sullivan & Benjamin Hardy
4. DIGITAL MINIMALISM by Cal Newport
5. INDISTRACTABLE by Nir Eyal
6. MAKE TIME by Jake Knapp and John Zeratsky
7. YOUR BRAIN AT WORK by David Rock
8. ATOMIC HABITS by James Clear
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST BUSINESS STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE 10 BEST STARTUP BOOKS
📚 https://youtu.be/J_rLYMDq1YE
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke15 min - #086: TOP 3 TIPS from CHATTER by ETHAN KROSS - Book Summary #32
We all have an inner voice that we can use to evaluate our actions, learn from past mistakes, and better prepare for the future. Unfortunately, all too often, this voice turns into a stream of negative thoughts and emotions. And, rather than help us improve, it can hold us back by causing rumination, anxiety, and even self-sabotage.
Chatter by Ethan Kross is about how to tame and properly harness your inner voice. It covers practical tips for enjoying the many benefits of self-reflection and introspection while greatly reducing unproductive and negative self-talk. So, if you have a harsh inner critic that is stifling your growth or holding you back in life, this book can help.
Let’s explore three of my favorite insights from the book.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/chatter-by-ethan-kross-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/i0gdp6cu5pQ
WANT TO PICK UP A COPY OF CHATTER?
Buy It On Amazon ➜ https://www.amazon.com/dp/0525575235/
THE BEST SELF-HELP BOOKS
📚 https://youtu.be/iHdbOLUHPfY
THE BEST SELF-IMPROVEMENT BOOKS
📚 https://youtu.be/aLqq86Cphl8
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST BOOKS FOR ASPIRING ENTREPRENEURS
📚 https://youtu.be/wCN0Qk0eaio
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke17 min - #085: TOP 3 TIPS from WRITE USEFUL BOOKS by ROB FITZPATRICK - Book Summary #31
Most nonfiction books either fail to attract an audience or achieve only short-term success. The few that manage to generate a high volume of sales often do so through expensive marketing campaigns, temporary media buzz, or author popularity. As a result, it’s rare for new authors to break through and create a lasting impact.
Write Useful Books by Rob Fitzpatrick provides an alternative path. It explains how to plan, write, test, and refine engaging nonfiction books using proven strategies from the world of entrepreneurship. The approach can help a new author create a truly useful book that automatically attracts new readers through word-of-mouth referrals.
Let’s explore three of my favorite insights from the book.
CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/write-useful-books-book-summary/
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/bKuEySkYjV4
WANT TO PICK UP A COPY OF WRITE USEFUL BOOKS?
Buy It On Amazon ➜ https://www.amazon.com/dp/B0983HFQX7/
THE BEST PRODUCTIVITY BOOKS
📚 https://youtu.be/TLT3OhX5yKw
THE BEST PRODUCT DEVELOPMENT BOOKS
📚 https://youtu.be/Tvxd89zTyM4
THE BEST STRATEGY BOOKS
📚 https://youtu.be/NX1bcEz6Rt8
THE BEST BOOKS FOR ASPIRING ENTREPRENEURS
📚 https://youtu.be/wCN0Qk0eaio
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://youtu.be/YrfihWIFEKg
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke14 min - #084: The 5 Best Startup Tips & Advice From 281 Books
There are countless books, articles, and podcasts that cover helpful advice for startup founders. However, some insights are far more valuable and essential than others. So, I’d like to share 5 of the best startup tips and strategies from 281 business books that I’ve read over the last 22 years as an entrepreneur. Let’s dive right into it.
CLICK HERE FOR THE FULL MARKETING TIPS AND STRATEGIES ARTICLE:
🌎https://rickkettner.com/the-5-best-startup-tips-and-advice
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/HaZLKONdFYQ
📚 BOOKS MENTIONED IN EPISODE
1. THE MOM TEST by Rob Fitzpatrick
2. THE LEAN STARTUP by Eric Ries
3. TRACTION by Gabriel Weinberg & Justin Mares
4. THE START-UP J CURVE by Howard Love
5. BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
6. ZERO TO ONE by Peter Thiel
7. THE 22 IMMUTABLE LAWS OF MARKETING by Al Ries and Jack Trout
THE 10 BEST STARTUP BOOKS
📚https://rickkettner.com/the-10-best-startup-books/
THE 10 BEST ENTREPRENEUR BOOKS
📚https://rickkettner.com/the-10-best-books-for-entrepreneurs/
THE BEST BUSINESS STRATEGY
📚https://rickkettner.com/the-best-business-strategy-books/
THE BEST SMALL BUSINESS MARKETING BOOKS
📚https://rickkettner.com/the-best-small-business-marketing-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚https://rickkettner.com/the-10-best-digital-marketing-books/
THE 10 BEST BUSINESS BOOKS
📚https://rickkettner.com/the-10-best-business-books/
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke14 min
About The Rick Kettner Podcast
From the publisher's feed
Practical tips to help entrepreneurs seize great opportunities and overcome difficult challenges in business and life.