If you want to grow your revenue through cooperative partnerships, which may also include affiliates this episode is right for you!

Working with influencers and non-traditional affiliates as a partner, companies can leverage affiliates’ skills and capabilities. How to leverage these partnerships to grow your affiliate program?

In this episode of the Rick Magennis Show, Rick talks with Paddy McGill, a good friend. Rick and Paddy shares facts and experience on how to leverage influencers and non-traditional affiliates in growing an affiliate program. It is an informative-packed episode and gives you vast knowledge in affiliate marketing.

On this episode of the Rick Magennis Show, Rick talks with Jim Harriman, the General Manger of RevLifter. Affiliates come in all shapes and sizes and now more than ever on site engagement is critical to converting sales. Jim and his team use personalization strategies in the cart of brands that increases cart size, but aides in the conversion rates. He discusses the products offered and the types of brands they work with.

This is a great episode to learn that there are affiliates for just about everything.

If you want to get in touch with Jim, you can contact him at [email protected] and you can review RevLifters offerings at https://revlifter.com

Communicating with your affiliates is essential to a successful affiliate program. In this episode, Rick goes over ways to effectively communicate with affiliates and the strategies behind it. Also in this episode, Rick talks about marketing strategies for Q4 and what brands can do to make this the best quarter ever.  

To hear previous episodes of the Rick Magennis Show go https://thermshowpodcast.com

How often do you perform a competitive analysis of your affiliate program? It should be a regular task. In this episode, Rick provides useful tips for conducting an affiliate program competitive analysis and how to be prepared for the upcoming holiday season. Rick provides actionable tips that can be implemented immediately. You should always have an eye on your competition.

Once again there is no guest for this episode, but it's an important topic that Rick covers. Rick has been discussing recently Q4 and the importance of planning in advance, so he discusses the best practices for the best Q4 ever. It's a content filled episode and this is just one of many Q4 related podcasts in the pipeline.

Affiliate program management should be treated as its own marketing function, but many times it is not. It is often not given the proper amount of time and attention it needs to be successful. In today's episode, Rick discusses the components of affiliate program management and why every affiliate program needs full-time management (in-house or outsourced).

In this episode, Rick sits down with affiliate industry veteran Chris Tradgett. With Q4 on the horizon, Rick and Chris discuss why brands should have a diverse affiliate base. Relying on one particular group of affiliates is asking for trouble. Chris is the CMO at Publisher Discovery and shares his knowledge on how to grow a sustainable affiliate program. 

Chris is offering listeners a 7-day free trial to see how their tool works and how it can help integrate with your current tactics/strategies. 

To learn more go to https://publisherdiscovery.com

In this episode, Rick talks to his long-time friend, Jeannine Crooks. They have a wide-ranging discussion about the evolution of the affiliate marketing industry. From its humble beginnings to where it's headed in 2020 and beyond. Jeannine is an industry veteran and she shares her knowledge and experiences of her time in the affiliate space. 

On this episode of the Rick Magennis Show, Rick welcomes Anthony DiFranco from AvantLink. Anthony is a part of the enterprise sales team but has relationships with his clients even after they sign up for AvantLink. They have a discussion about why brands may give up on their affiliate program and when it is time to hire a professional affiliate management agency. Also discussed is why relationships are so important, especially in affiliate marketing. 

On this episode of the Rick Magennis Show, Rick, and his guest, Hanan Maayan discuss the evolution of affiliate marketing. Hanan is a tech entrepreneur and the CEO of Trackonomics. Over the past two decades, affiliate marketing has evolved and tech has played a significant role. This is an episode that is a must-listen for affiliate managers and brands looking to expand with content affiliates and how tech plays a role.