On this episode of The Rick Magennis Show, Rick sits down with Brook Schaaf, the CEO of FMTC. Rick and Brook discussed why coupon sites have a negative connotation, why brands should work closer & develop specific strategies for them and how FMTC is helping merchants streamline the coupon distribution process.
A little bit about Brook:
Brook Schaaf is a longtime affiliate marketer, having first joined the industry as an in-house program manager at Zappos.com, followed by stints at Shoes.com and Edmunds.com before co-founding an agency that became Schaaf-PartnerCentric. He is also co-founder of FMTC, which he runs today.
To learn more about Brook Schaaf and FMTC you can go to the following places:
Brook's LinkedIn Profile
FMTC on Twitter
FMTC on Facebook
You can learn more about Rick and his company at BearcatMedia.com