Today I want to talk about marketing your VA business. Specifically, about using Facebook to market it.
Quote: Giving a brand personality is what separates your brand from the status quo. - Pam Moore
Hey that quote doesn’t mention Facebook - I know, right? It’s because the vehicle you use to gain visibility doesn’t really matter - it’s about what you put out there. Here’s what I mean. Let’s go!
We talk a lot about getting more eyes on your VA business, in order to get clients.
And a lot of VAs that I know want to know what the formula is to get that visibility.
The interesting thing is that there is no formula. At least not one that works for everyone.
Service business like VA business are very unique.
It’s the first thing I tell Virtual Assistants who are looking for the pathway to success.
It’s not that there isn’t a framework you can follow, but because our businesses are service-based, it means that the client is, in fact, purchasing US.
And that means that the way we market ourselves can be quite different from someone else - even if the offer the same or similar services as we do.
We all have the same places to reach our clients - but the way we do it and what we put out there might be different from another VA.
So … let’s talk about why I picked the quote for today - it’s about personality. Your personality.
Whether you are an introvert, or an extrovert, your personality IS going to enter into your VA business.
It will come through in the way you present yourself, in the way you network, in the way your messaging comes across, in the way you communicate with people, and in the way you work with your clients.
Introverts and extroverts are not the only different kinds of VAs.
There are very organized VAs.
There are techy VAs.
There are detail oriented VAS.
There are research VAs.
There are task master VAs.
There are strategic VAs.
And as many VAs as there are, there are as many different clients out there.
With a service business, we need to have the right fit.
We need to attract the right clients.
And that’s where visibility comes into play.
Not only do we need to promote our business where our potential clients are hanging out (we tell you that all the time when we talk marketing), but we also need to be attractive to them so they will feel that we are the VA for them.
Okay so now that we have that out of the way, let’s talk about how to get the visibility you need by using Facebook.
Building visibility takes time, so be patient and persistent in implementing these strategies. Get the basics in place, and then show up every day where your people are. Be yourself, and help them.
You are your business’s product. Put yourself out there and get clients!
If you need help setting up your marketing plan, be sure to get in touch with me. I’m here to help.
It’s the only reason I’m here at all, as you know. To help you become a ridiculously good VA.
I have helped hundreds of VAs who are stuck get moving. I'd love to do the same for you.
We can work together privately, or in The Virtual Circle, my monthly mastermind group, or in my Plan to Profit group coaching program, or you can enroll in some of my self study trainings. I have lots of options to move your forward. Check them out in the show notes for this episode. Thanks for tuning in this week! I’ll see you next time!
Let's work together privately to get you to your really big goal. It's the fastest way to get results and we can start right away. Learn more about private coaching here.
The Virtual Circle (TVC) is a monthly mastermind group for Virtual Assistants just like you. We get together 3 times a month for group Zoom sessions to talk about what you are struggling with, working on, or celebrating. It's a close knit community of your VA colleagues that provides the best kind of support for your VA business. Learn more about TVC here.
My self study program Getting Started as a VA can help you get your VA business started easily and quickly too. You can sign up right away and be on your way to getting clients by the end of the program, with all the right foundations in place. Check out the program here.
Reach out to me if you need to talk about where you are stuck and what the right option might be to get you moving. It’s literally all I’m here to do is help you get to where you want to go. Book a complimentary Cut to the Chase call with me here.
