The Rightly Show: Start and Grow a Brand-Based Online Business

In an effort to “de-brand” as it’s often been called, big brands have taken to trolling not only their competition but even their customers on social media. Today, we’ll discuss this growing trend along with some a new service in the tech world.

Discounts are everywhere. We see them on billboards, commercials, signs, mailers, Emails, and—well everywhere. In today’s episode, we’ll discuss why discounts are (almost) always a bad idea when it comes to your products and services. We’ll discuss: The common tactics of “discount pricing” Offering more value that rather than lowering price The last refuge of […]

I recently came up with an idea for a new “freemium” web app which we’ll share with you on today’s show. We’ll do this to demonstrate why ideas don’t matter and I’m not a fan of NDA or worrying about having someone steal your next big idea. Don’t worry about people stealing your ideas.Worry about […]

Do client work? You shouldn’t charge for your time or for the “deliverable.” But rather the experience, process, and expertise required to get there. If you do this, you can charge much, much higher prices and end up with better work and better clients. We’ll talk about this along with how to determine your pricing […]

If you read a number of podcasts, blogs, or on social media today, you’ll likely encounter a ton of information on strategies, tactics, tools, and methods for getting your products and services in front of more people. The tough question we always overlook however is: are we selling something worth buying? In today’s episode, we’ll […]

From many of the common tactics marketers use today, it’s hard to come away with a conclusion other than the goal is to keep you on their list or worse—to keep you from leaving. In today’s episode, we’ll explore why it’s actually a good thing to lose subscribers and followers for those trying to create […]

A recent Washington Post article has been making the rounds on the topic of Podcasts arguing why podcasts are largely a waste of time? On that note, what better place to discuss this topic than a podcast? In today’s episode, we’ll discuss the current state of podcasts, the medium itself, and whether or not they […]

In today’s episode, we’ll give you a sneak-peek into the first video in our brand-building workshop along with the fundimentals of an effective brand. Additional Resources Free Brand-Building Video Workshop The Gear I Use for Video

We all know the importance of regularly creating useful content. But with so many different channels at our disposal today which should we choose? How many should we pick? Are any of them essential? In today’s episode, will explore many of today’s top publishing channels along with the pros and cons to help you decide […]

In the age of Photoshop and Sketch—the term “designer” has been hijacked and transformed into a very narrow sliver of what the term has traditionally meant. In this episode, we’ll explore the true meaning of “design” and why if you’re creating a brand or business—you are a designer. Most designers don’t understand design What design […]