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The Rise of Pretty Boy Skincare | A Lesson on How to Grow a Single SKU Subscription
Men’s skincare is long overdue for a shake-up, and Pretty Boy is leading the charge.
In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men.
📌 We cover:
📩 Subscribe to the Subscription Prescription newsletter for more insights on growing a successful subscription brand: https://newsletter.thesubscriptiondoc.com/subscribe
In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men.
📌 We cover:
- The gap in the market that inspired Pretty Boy
- How they launched and scaled their business
- The power of a simple but effective product offering
- Their biggest lessons in subscription growth and retention
📩 Subscribe to the Subscription Prescription newsletter for more insights on growing a successful subscription brand: https://newsletter.thesubscriptiondoc.com/subscribe
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By Subscription Doc
4.7
1515 ratings
Men’s skincare is long overdue for a shake-up, and Pretty Boy is leading the charge.
In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men.
📌 We cover:
📩 Subscribe to the Subscription Prescription newsletter for more insights on growing a successful subscription brand: https://newsletter.thesubscriptiondoc.com/subscribe
In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men.
📌 We cover:
- The gap in the market that inspired Pretty Boy
- How they launched and scaled their business
- The power of a simple but effective product offering
- Their biggest lessons in subscription growth and retention
📩 Subscribe to the Subscription Prescription newsletter for more insights on growing a successful subscription brand: https://newsletter.thesubscriptiondoc.com/subscribe
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