Men’s skincare is long overdue for a shake-up, and Pretty Boy is leading the charge.

In this episode, I sit down with Ben Feys and Kevin Niehoff, the founders of Yo Pretty Boy, to talk about how they built a brand that’s simplifying skincare for men.

📌 We cover:

• The gap in the market that inspired Pretty Boy
• How they launched and scaled their business
• The power of a simple but effective product offering
• Their biggest lessons in subscription growth and retention

Whether you’re in the skincare space or just love hearing DTC brand success stories, this one’s for you.

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