CEO Jonathan Gandolf returns to the podcast to discuss The Juice’s presence on social media, organically building the brand, and how team members are getting involved. Throughout his career, Jonathan has seen personal posts do much better than scheduled posts. Brett points to the rise of the individual creator and how reposting other brands’ content drives growth and community.

0:00 Intro
1:00 Conversation with CEO JG
3:04 Use case of The Juice
7:20 Team effort on social media
10:20 Brett’s return to social
12:00 Employee participation on social
14:40 Personal brand
16:13 Rise of the individual creator
18:50 Building your brand
20:55 Issue with scheduled posts
22:42 Reposting other brands
24:16 Curation on social
26:12 Outro

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