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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Justin Abrams, CEO and founder of Aryo Consulting Group, a Boston-based consultancy. Justin discusses Aryo's approach to integrating strategy, marketing, and technology to help small businesses grow, comparing his firm to a 'McKinsey for small business.' They also delve into the challenges with Return on Ad Spend (ROAS), the impact of AI on various industries, and the future of software development and digital marketing, highlighting opportunities for entrepreneurs and local communities.

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