TRE:61 - Today I spoke with Erick Silvio, a young entrepreneur and marketing agency owner. He’s passionate about helping his clients with their Youtube advertising, and he also teaches aspiring entrepreneurs how to run Youtube ads so they can then sell that skill as a service. Get the full episode details and transcript: https://bit.ly/3dUXt46

-----

3 Main Takeaways:

1. Youtube advertising is a great opportunity and arbitrage for businesses looking to advertise. 
2. Learning how to run Youtube ads is a great opportunity for new entrepreneurs looking for a service to provide.
3. A positive mindset coupled with tenacity is required to be successful as an entrepreneur.

-----

Show Notes:

1:55 - In a video you made on Facebook, you mentioned that you really can’t grow while you’re in your comfort zone, can you elaborate on that please?

• Erick says that when you start to do uncomfortable things, things that may not seem “normal” to you, you’re not going to love it right off the bat but that’s when you really start to grow.
• He also says this is the path to living a more adventurous life.

5:13 - How did you get started as an entrepreneur? Is this something you’ve always wanted to do?

• Erick worked in an office environment and realized how closed-minded his boss was, and figured if someone like that can run a company, he probably can too!
• He quit his job and took the leap. He went through times when he had no money to his name and was eating canned tuna and rice, but he was determined to figure it out.
• His girlfriend at the time (now wife) told him that he would only fail if he quit, and today he successfully runs a 6-figure marketing agency.

9:10 - What was your dream? What was your goal with creating your own business?

• In the beginning, Erick just wanted to be able to create more time freedom for himself and his family. 
• As he progressed, his goals changed. Now he loves working 80 hours weeks!

12:40 - What is the big grand goal for your business now?

• Erick wants to hit the Inc 500 list for digital marketing.
• He would also like to create a following of people that have been able to quit their 9-5 job by learning and using Youtube ads.

15:18 - What is the importance around setting a goal?

• Erick says when you’re comfortable in life it can be really hard to set goals because you become complacent, which is dangerous.
• He says it’s the first step to living a better life.

17:00 - Other than Youtube advertising, what are some things you’re excited about in the digital landscape?

• Erick says Facebook advertising is really hot right now. 
• He said that in 2018 there was 3x more ad spend on Facebook then on Youtube, which meant more competition on Facebook and less ad costs on Youtube.
• SEO and PPC marketing is not dead.

19:38 - Where should a new entrepreneur start with digital marketing?

• Erick says that Youtube ads can be really simple to get started.
• He also loves the idea of learning that skill and then turning around and selling it to other businesses as a service.

23:23 - Without getting too granular, how can someone get started with Youtube ads?

• Erick says that first he would think about who he can help with Youtube ads and what types of businesses would benefit the most.
• He says that certain businesses will benefit more than others.

26:19 - With your business and your family, how do you manage the work/life balance?

• Erick says he’s not super good at keep this in check.
• His daughter is one year old and he doesn’t want to miss out on time with her, and he has a steady rule that he’s always available for dinner.
• At the end of the day, he doesn’t want his business to run him but he takes it one day at a time.

31:10 - You seem very laid-back and happy, how can folks be more laid-back like you and not let stress get them down?

• Erick had a mentor that said “with every adversity that comes to us in life, there is an equal or greater opportunity.”
• He tells a story of when he and his wife were on their honeymoon and they tried to rent a car but couldn’t, and his wife was pretty upset but the way he handled the situation ended up making that moment a highlight of their entire honeymoon.

36:25 - Based on all your experiences, what is a piece of advice you would give yourself, 5 or 10 years ago?

• Erick says to persist. And to persist fast.
• He says that is the key he was missing in the beginning when he wasn’t sure he was going to make it.

38:57 - Where can people find you online?

• Erick helps people learn and implement Youtube ads. Search for his Facebook group “YT Ad Masters”.

-----

Subscribe to The Rising Entrepreneur Podcast on all your favorite apps and outlets!

iTunes: https://bit.ly/TREoniTunes

Spotify: https://bit.ly/TREonSpotify

Google: https://bit.ly/TREonGoogle

Stitcher: https://bit.ly/TREonStitcher

iHeartRadio: https://bit.ly/TREoniHeart

Youtube: https://bit.ly/TREonYouTube

Facebook: https://bit.ly/TREonFacebook

Website: https://therisingentrepreneur.com

View the entire playlist on Youtube: https://bit.ly/TREonYT

Get the full episode details and transcript: https://bit.ly/3dUXt46

-----

Want to be on the show? 

We're always looking for amazing entrepreneurs to be featured on The Rising Entrepreneur Podcast, please apply for your own episode here: https://apply.therisingentrepreneur.com

TRE:60 - Today’s show is a look into the insurance world with Lorena Tomasini. She and her mother run MALM Insurance in Miami, Florida. Lorena runs a podcast and a digital agency to help people like you and me sort out all the confusion of health and life insurance, and help us keep ourselves and our families protected. Get the full episode details and transcript: https://bit.ly/2YFo00O

-----

3 Main Takeaways:

1. Don’t give up too easily because there will be many things that try to stop you.
2. Don't put all your eggs into one basket. Diversify your income streams and opportunities.
3. At the end of the day, we do business with people. Not computers. Make it easy for your clients to find you and work with you online, and be personable.

-----

Show Notes:

2:34 - How did MALM Insurance come together? You said you work with your mother in this business?

• Lorena was studying business administration and finance in college and started working for her mom one summer.
• She really liked how she was able to help people fill out critical paperwork.
• It was much more than a sales job, as she had to approach it as an entrepreneur.

5:36 - How do you go about making insurance “interesting” for the clients you serve?

• They converted their business into a fully digital/phone service which made it way more convenient to serve their clients.
• She uses stories through her podcast to help people understand the value MALM provides, and to keep it interesting for people.

8:30 - What are all of the services you help people with?

• Health insurance to protect your pocket in case anything happens to you.
• Life Insurance with living benefits which helps people who have critical illness during life. It allows you to use part of your death benefit for your medical bills while you’re still alive.
• Lorena had to deal with her father getting cancer, and saw first hand how hard that can be on a family financially.

11:11 - How has the transfer to a fully digital insurance agency worked out for you?

• Lorena had to retrain herself how to conduct interviews over the phone instead of in-person.
• They leverage email and online signature tools to make things easier.

11:42 - You’re doing a lot of cool things in the insurance space with the podcast and the move to digital, and a lot of business owners are trying to figure out how to come online. Do you think your mother could figure it out on her own?

• Lorena says that while on average most agents in the insurance space are in their 50’s or older and they may not have the same technical know-how as she does, she thinks a lot of people give up way too early.
• She says to stay consistent, just be patient and don’t give up too easy.

15:22 - How long were you putting up content before you started seeing people come to you and started getting results from it?

• She doesn’t really track that but she thinks at least 6 months before people will really notice.
• They did land a big client from LinkedIn that saw their content.
• There are ways to repurpose your content and share it in different ways so you don’t always have to come up with new stuff.
• 30 views on a video may not seem like much, but in the real world that’s 30 calls she didn’t have to make (and probably a lot more due to the numbers game of cold-calling.)

26:36 - Perils & Pearls. What’s the biggest peril you’ve had to overcome as a rising entrepreneur and the pearl of wisdom you gained from that experience?

• Back in 2008 the insurance companies were hit very hard. They were providing mortgage protection insurance and when the housing crisis happened things were tough.
• She says she diversifies a lot more now and works with multiple providers to make sure she has options for her clients and also isn’t putting all her eggs in one basket.
• Your “why” is what is going to drive you through the tough times.

36:16 - What are some things as a business owner you’re excited about right now?

• Reaching out to new people and creating new “centers of influence”.
• There are new products and changes in health insurance that are going to be positive and will help people get better care.
• She thinks this changing time is going to help a lot of people switch gears and reevaluate their lives and careers.

39:51 - With your insurance, what areas do you serve?

• Lorena is bilingual in Spanish and English. She serves the entire state of Florida and also in Nebraska. She is also interested in getting her license in all 50 states.
• www.malmins.com or malmins22 on all social media. Call or text Lorena at 786-236-1719.

47:30 - If you could go back 5-10 years ago and sit down with yourself for 2 minutes, what is one pearl of wisdom you would leave for yourself?

• Do more than what you think you need to do and don’t underestimate how long it’s going to take. Be patient.

-----

Subscribe to The Rising Entrepreneur Podcast on all your favorite apps and outlets!

iTunes: https://bit.ly/TREoniTunes

Spotify: https://bit.ly/TREonSpotify

Google: https://bit.ly/TREonGoogle

Stitcher: https://bit.ly/TREonStitcher

iHeartRadio: https://bit.ly/TREoniHeart

Youtube: https://bit.ly/TREonYouTube

Facebook: https://bit.ly/TREonFacebook

Website: https://therisingentrepreneur.com

View the entire playlist on Youtube: https://bit.ly/TREonYT

Get the full episode details and transcript: https://bit.ly/2YFo00O

-----

Want to be on the show? 

We're always looking for amazing entrepreneurs to be featured on The Rising Entrepreneur Podcast, please apply for your own episode here: 

https://apply.therisingentrepreneur.com

TRE:59 - Today’s show was a Spotlight Episode with Jason Conifer (formerly known as Jason Antonino). He’s working on rebranding himself and his Aromatherapy business, and Corey and Nathan sit down with him to really dig into his plan and strategy. Get the full episode details and transcript: www.therisingentrepreneur.com/episodes/tre-59-rebranding-for-success-in-aromatherapy-with-jason-conifer

-----

3 Main Takeaways:

1. Having a firm understanding of your “why” is vital to running a business, and it can be a hard thing/tough process to go through to pinpoint exactly what that is.
2. It’s highly unlikely to find success with your first business venture. Keep pushing, pivoting and growing through your failures.
3. Don’t try to do it alone. Find groups, mentors, coaches and/or masterminds to help you progress through your journey.

-----

Show Notes:

4:18 - Jason tells us why he switched his name from Jason Antonino to Jason Conifer

• He got tired of having to spell it out for the last 40 years.
• He loves trees.
• The domain was available!

7:01 - What brought you into the world of Aromatherapy?

• He was intrigued by the fact that you could create your own products at home.
• Smell is the scent most closely tied to memory, and Old Spice reminds Jason of his father.
• Started as a hobby, and started a beard oil company in 2016.
• Jason has two patents issued on his invention combining aroma therapy with sound and light.

11:37 - Nathan pushes Jason on what his real “why” is.

• Jason says that every day, self care starts at home.
• People can take better care of themselves at home and prevent small problems from becoming big problems.

15:30 - Have you had any health issues that you’ve been able to remedy through essential oils and/or aromatherapy?

• Jason fell through his ceiling once while cleaning the attic and was able to manage his injuries with coconut oil and lavender essential oil.

17:48 - What motivates you to putting all your time and effort into helping people live healthier lives?

• Jason became tired of corporate America and enjoys the freedom running his own business affords him.
• Jason believes that help shouldn’t be more than a phone or a zoom call away.
• There is fraud happening in mainstream, and Jason wants to save and protect people from doing the wrong things.

20:38 - What inside you drives you to want to protect people like that?

• Jason believes in justice and wants to help the under dog, and wants to spread truth and empower people on an individual level.

25:53 - Is selling your patented idea the goal behind building your personal brand?

• Jason built 5 prototypes and sent them out to potential clients.
• During the current pandemic, Jason sees this as a great time to build a personal brand and following.

27:33 - What does success look like for Jason Conifer in one year from now?

• Jason will have a formal education that is recognized around the world.
• He will have written a book or two and will be hosting webinars in the industry.
• He wants to start a movement around learning to treat essential oils with respect and sustainability.

33:25 - What are some of the limiting beliefs that keep the market (men) away?

• Guys tend to think essential oils are fruity or “girly” (not that we think that is a bad thing!)

35:58 - Are there any challenges you’re currently facing with marketing?

• Jason is currently trying to figure out which niche of the market he should go after.
• Corey shares his insight into a glaring gap in the market.

44:58 - Is there any part of your content production process that you need help with?

• Jason is staying consistent with posting every day, but his challenge is creating a long term content schedule and strategy.
• Corey explains his Year Of Content strategy (link coming soon!)

50:48 - Nathan explains why business owners run webinars.

• The hardest thing to do is take a cold prospect and turn them into a hot buyer.

52:31 - Where can people find out more about you, Jason?

• Facebook, Instagram “Jason Conifer”, www.jasonconifer.com

-----

Subscribe to The Rising Entrepreneur Podcast on all your favorite apps and outlets!

iTunes: https://bit.ly/TREoniTunes

Spotify: http://bit.ly/TREonSpotify

Google: https://bit.ly/TREonGoogle

Stitcher: http://bit.ly/TREonStitcher

iHeartRadio: https://bit.ly/TREoniHeart

Youtube: https://bit.ly/TREonYouTube

Facebook: https://bit.ly/TREonFacebook

Website: 

https://therisingentrepreneur.com