People buy from people. If you work in service, personal branding should be at the top of your priorities if you want to create a successful and sustainable business.

In this episode, Wendy leads the discussion on what you should be doing to ensure you're putting the right building blocks in place to create a personal brand that leverages You as the go-to person and service provider in your field of expertise.

We discuss ways to strategically curate your personal brand and the do's and don'ts of marketing your brand to attract your ideal client.

Register for Wendy's Masterclass for Women in Real Estate - The Polished Professional - which encompasses a complete how-to, step by step on building and promoting your personal brand as a real estate professional.

Review the course at : www.dealsinheels.com.au/masterclass

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As we approach the end of 2024 we look back on what the year's most significant highs and lows were and take stock of how these are impacting our next moves for 2025.

This episode is a very personal insight into Cara and Wendy's personal and professional journey's throughout 2024 - what happened / how it impacted us / and how we are setting ourselves up for continued growth in 2025.

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The last thing on most business owners' minds when they start a business is what the end game will look like. But as savvy professionals, it's up to us to think ahead and consider what the long term future of the business might be.

This means planning your exit strategy, or in fancier terms - considering your Business Succession plan.

Today's episode is all about Business Succession and what this means to you as a business owner.

We unpack why it's important to consider how your business might play out over the longer term and ways in which different business can be sold or passed down to future generations.

The questions you should be asking yourself at the beginning of your business journey include:

Will you eventually sell the business?

Will you leave it to a family member?

Will you simply close it down and retire?

Or perhaps your game plan is to simply start a business with no intention of doing either of these?

Ultimately, it comes down to you - the business owner, but what episode 42 aims to highlight is the need for us to think about the end in mind so we can pre-plan our future moves.

If you're a forward planner, you're going to love diving into this episode where we share our own experiences about business succession and what it means for each of us as business owners.

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Ever wondered what other people's finances look like? As a professional Financial Advisor for over 10 years, our co-host Cara Brett has the privilege of seeing behind the curtains to how people manage money and approach decisions - both in their personal lives and in business.

In this week's episode Cara is sharing the common factors she sees on the regular when it comes to money, and the way in which people choose to manage it.

This is a real eye opener especially if you're curious to understand how YOU can better manage your own finances when it comes to business and life.

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Nothing grows a service based business faster than word of mouth and referrals. Building a tribe of raving fans that talk about your service (even years after you've worked together) is the secret to success in the world of service.

But how do you do it?

In today's episode we walk you through the steps you can take to amplify your service offering and take your client experience to another level. One that leaves an unforgettable footprint in the minds of your clients.

Subscribe to updates and business freebies at:

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Early in her career, Courtney Lockett realised the unlimited potential of becoming your own boss, and rather than working for the man - becoming the man (or woman should we say)!

Courtney is Owner and Principal Lawyer at Lockett McCullock Lawyers, a full-service law firm with offices throughout Brisbane and the Sunshine Coast, and today she shares her story on building a business through acquiring businesses.

In the past decade, Courtney's strategy has been to buy up law firms in order to grow her legal practice into a large-scale corporate entity that serves the legal interests of clients throughout all stages of their life.

Courtney describes in great detail the process for acquiring a business and how (in her words) it's no different to buying a house - once you know the process.

You will be blown away by this business powerhouse and how her commitment to building a corporate empire through acquisition has led to an award-winning career and entrepreneurial journey.

Follow Lockett McCullough Lawyers @lockettmccullough

www.lockettmccullough.com.au

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You could say our co-host Wendy is a serial entrepreneur, particularly in the property space, and today she is sharing all the intimate details about her business journey so far - including why she started another business this year.

Wendy shares the very personal reasons behind why she founded The WENDYRUSSELL Institute - an online education hub, mentoring service and community for driven women in real estate and professional industries.

An entrepreneur at heart, Wendy opened her first real estate office at the age of 23 and in the space of 8 years had built and sold two real estate businesses and co-managed several property development and renovation projects.

In 2014, she launched her independent buyer’s advocacy business and has partnered with some of Australia’s top executives, CEO’s and fellow entrepreneurs to represent their property interests.

Get ready for an emotional recount of the wins, the fails, the imposter syndrome and how it felt for Wendy to be the first self-made millionaire in her family of origin.

If you’re looking to start your own business, (another) business — or perhaps venture out on your own in the world of real estate, Wendy’s interview is a must listen.

You can connect with Wendy @wendyrussell_buyersagent

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What is micro-niching?

We talk a lot about micro-niching on this podcast and that's because it WORKS, especially for service-based businesses.

Refining your customer profile down to a very specific person who you serve allows a business to have laser-like clarity, especially when it comes to marketing the business and attracting a very specific client who instantly knows they've come to the right place.

Today we unpack 3 businesses that are marketing to very unique micro-niches.

If you're thinking about refining your customer profile down to a certain type of client, this episode will inspire your next steps and get you thinking about how you can use micro-niching to your advantage in business.

If you think you don’t have time to start that passion project or side hustle, Natalie’s story will inspire you to take that next step and get moving — literally!

Natalie Orola isn’t your average mum. She’s a commercial litigation lawyer, wife, mum to 2 boys, and founder of The Balanced Dancer 💃🏻 - a private dance lessons coach for brides and grooms to be.

Today we interviewed Natalie on how she juggles the corporate world alongside motherhood and then finds the time to fit in a side hustle that she's incredibly passionate about - teaching couples their first wedding dance.

Not only has Natalie pioneered this niche in the dance world, she has also created an online portal where brides and grooms can teach themselves all the steps to nailing their first wedding dance, all from the privacy of their own home.

Natalie shares her tips on time management as a working mum, and the reason she only keeps positive humans in her inner circle.

If you think you don't have time to start that passion project or side hustle, Natalie's story will inspire you to take that next step and get going.

If she can do it, anyone can!

You can connect with Natalie @thebalanceddancer / @boxedsteps

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What is your Life Number and why is it so important to know exactly what it is when you're in business?

Knowing how much money we need to live AND operate our business is crucial and today we're explaining the concept of your Life Number - the amount you need to make each year in order to cover your expenses.

In today's episode, our resident Financial Planner, Cara, takes you through the (very simple) steps to work out what YOUR number is.

This is a real eye opener episode for anyone who has never sat down to run the numbers properly - so grab a seat, a pen and a notepad and let's get down to understanding what your Life Number (really) is.

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Join a community of driven women just like you - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WENDYRUSSELL Institute⁠⁠