The Rising Tidecast

A $70 5-gal bucket sounds crazy until you actually use one and can understand the engineering behind the details that make it great.

Joe Schneider's bucket full of ballyhoo broke while walking down a dock in the Keys, and he found himself at 4am that night sitting at the kitchen table declaring war on the bucket, writing down every problem he's ever had.

That list became the foundation for the Huck bucket. Feet first shaped in his son's Play-Doh. A tread pattern replicating a snapping turtle's shell. A handle that bolts through the bucket wall so Joe could sleep at night. He performed countless torture tests like dropping it from 20ft, running it through a log splitter, and he even scrapped a mold and bet the farm on all-new tooling to make sure the buckets he shipped met his standard.

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Takeaways:

• Joe did not set out to become an entrepreneur, but the bucket problem gave him something worth building.
• The best design details often come from real use, not from guessing what people might need.
• Huck's design was shaped by years of fishing, hunting, boating, and dealing with ordinary buckets that failed.
• Small changes like a handle that stays put or feet that give your fingers grip can completely change how useful a product feels.
• Nature influenced several design choices, including the turtle-shell tread pattern and the egg-like radius on the bottom.
• A premium product has to prove its value through reliability, not just features.
• Customer feedback has helped Huck keep refining the product and find new use cases beyond fishing.
• Expensive is a product that fails. Value is one you stop thinking about.

Chapters: 0:00 Intro 1:33 Growing up on Maryland's Eastern Shore 2:35 Running a crab operation in Indonesia 5:03 From environmental science to entrepreneurship 7:18 The moment Huck began 10:16 Rethinking the five-gallon bucket 12:32 Taking the leap from commercial real estate 15:16 Designing a bucket from the ground up 18:04 Solving the hardest engineering problems 23:08 Putting Huck through extreme durability tests 25:25 Why build a premium five-gallon bucket? 29:42 Finding a place in the marine industry 31:55 Breaking into Viking Yachts and other boat brands 34:55 Listening to customers and improving the product 36:58 Manufacturing and growing Huck intentionally 38:31 Standing behind a more expensive product 40:38 The small features that make a big difference 44:40 Expanding Huck beyond buckets 46:21 What Joe learned from building the business 48:48 Where to find Huck

Keywords: Joe Schneider, Huck Performance Buckets, Huck Buckets, Rising Tidecast, Steve Govel, five-gallon bucket, marine products, boating gear, fishing gear, sport fishing, product design, product development, entrepreneurship, marine industry, bucket design, durable products, premium fishing gear, customer feedback, word-of-mouth marketing, custom buckets, marine-grade hardware, injection molding, product testing, outdoor gear, boat gear

Mike and Barrett Howarth build boats the way almost nobody does anymore: by hand, as a father and son, in the high desert of Southern California, over an hour from the nearest ramp. That choice tells you everything about how Mag Bay Yachts operates. The right people and the right standard come first, and everything else gets figured out.

Boat building runs deep in this family. Mike spent decades in the trade, co-founded Cabo Yachts, and Barrett grew up on its factory floor. That history shaped the standard they hold today, and Mag Bay is where the two of them chose to carry it forward together, on their own terms.

We walk through designing the first Mag Bay 33 and the sea trial that proved the hull, the switch to a cross-step design and how it changed the ride, and the custom hardware and stainless they machine themselves because the parts they need that meet their standard cannot be bought. They make the case that a boat should be judged by what is under the hatches, the wiring, the plumbing, the serviceability, just as much as the finish everyone sees. And they are honest about the hard part: building to that standard even when it is not the most profitable way to do it.

If you love beautiful-looking and well-riding boats and want to hear how this family operation makes quality decisions because it's the right thing to do, this one is worth your time.

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Takeaways:

• A great boat is judged just as much by the parts you do not normally see.
• Mag Bay's standard comes from the same people-first approach that shaped Cabo.
• The details under the hatches can say more about a builder than the finish on the outside.
• Building boats by hand gives Mag Bay more chances to refine the design before it reaches the customer.
• The Howarths see quality as something built into every system, not just the parts owners notice first
• Cabo's biggest asset was not only the brand, but the craftsmen behind it.
• Mag Bay was built by bringing much of that same talent and culture back together.
• A smaller family-run builder can make decisions around quality without waiting for accounting to approve every detail.
• The best customer ideas can become part of the next boat when a builder is willing to listen.
• For Mike and Barrett, Mag Bay is about continuing a standard they still feel responsible for.

Chapters: 00:00 Intro 01:09 Mike's first pull toward boat building 02:24 Barrett growing up inside Cabo 04:18 When Barrett knew he wanted to build boats 05:24 Drawing and designing boats by hand 06:36 The early Cabo days 07:34 What made Cabo stand out 09:04 The challenge of building a boat properly 10:29 The details most people never see 13:06 How Cabo grew into a major operation 13:40 Selling Cabo to Brunswick 16:39 Building boats beyond accounting decisions 19:40 Why boat building is a hard business 21:36 Finding the way back after Cabo 22:53 Designing the first Mag Bay 26:03 Bringing the Cabo team back together 31:03 Building boats in the high desert 33:39 The first Mag Bay 33 sea trial 36:24 What changed after the first hull 37:40 Moving to a cross-step hull 40:55 How the cross-step hull rides 44:31 The Mag Bay lineup now 45:39 The special 42 behind them 50:20 Building the best boat, profit or not 52:01 Making the parts they cannot buy 53:58 What quality means at Mag Bay 58:08 Why Mag Bay opened in Jupiter 59:31 Where Mag Bay goes from here 01:00:21 Working together as father and son 01:02:29 Final thoughts

Keywords: Mike Howarth, Barrett Howarth, Mag Bay Yachts, Cabo Yachts, Rising Tidecast, Steve Govel, boat building, sport fishing boats, center console boats, custom boat building, family business, father and son, marine craftsmanship, boat design, boat manufacturing, boatbuilding legacy, hull design, cross-step hull, Michael Peters, Steve Matthews, stainless work, custom hardware, boat wiring, boat plumbing, fit and finish, Southern California boat builder, high desert boat building, Jupiter Florida, marine industry

Kelsey Barrett has spent eight years helping make Seakeeper a household name in boating, not by outspending the competition, but by out-thinking them. Branded trash cans at boat shows. Guerrilla marketing at boat ramps. A $60,000 AR headset experiment that did not work out and a leadership team that called it a learning, not a failure. I Kelsey walks through what it actually looks like to build a category from scratch when your product is invisible, your competitors copy your campaigns, and your job is to make stabilization as obvious as air conditioning in a car. She gets into the naming challenge that came with launching Seakeeper Ride, why performance beats seasickness as a marketing message every time, and what it means to have a CEO who lets you spend and fail and figure it out. If you work in marine marketing, run a brand that is trying to create its own category, or you are just curious how one team turned a gyroscopic stabilizer into a verb- this one is worth your time. Connect With Steve Govel: Website | Instagram | Facebook | TikTok | YouTube | LinkedIn Connect with Kelsey Barrett Website | Instagram | LinkedIn Pick up a copy of "The Gondola's Awake": https://www.gondolabooks.com/

Takeaways:

• Seakeeper has become for Gyro's what Kleenex is for tissues.
• Marketing a new category means selling a future most people have not experienced yet.
• Seakeeper Ride is harder to explain because its biggest differentiator has to be felt underway.
• Pitch, roll, and yaw elimination may be technically impressive, but customers often understand comfort and performance faster.
• Product demos matter more when the benefit is experiential instead of visual.
• A hidden product needs stronger messaging because it cannot naturally appear in lifestyle content.
• Boat builders can make or break awareness by how clearly they list, show, and talk about optional equipment.
• A product that improves another brand's boat has to be marketed without insulting the boat itself.
• Influencer partnerships work best when the creator understands their audience, their plan, and the brand's limits.
• Good dealer content builds trust by showing real people, real process, and real expertise.

Chapters: 00:00 Introduction to Kelsey Barrett and Seakeeper 01:42 Kelsey's Journey into the Boating Industry 05:28 Career Path and Transition to Seakeeper 09:24 Branding and Marketing Strategies at Seakeeper 13:04 Creating a New Category in the Marine Industry 16:37 Leadership Support and Marketing Freedom 20:28 Innovative Marketing Campaigns and Guerrilla Marketing Ideas 25:33 The Importance of Human Connection in Customer Support 26:11 Understanding Customer Needs and Marketing Strategies 27:03 Marketing Performance Over Seasickness 28:10 Pitch, Roll, and Yaw Elimination 30:00 Balancing Market Demands with Product Messaging 31:04 The Power of Demo Rides 32:22 Leveraging Influencers for Brand Growth 37:06 Qualities of Successful Influencer Partnerships 42:33 Challenges of Marketing an Invisible Product 47:38 Breaking into New Markets 50:28 The New Challenges in Boating 53:17 Lessons from Lake Boating 55:45 Overcoming Dealer Challenges 01:00:12 The Journey of Writing 01:07:07 Breaking the Mold 01:09:29 Embracing the Unexpected

Keywords: Kelsey Barrett, Seakeeper, Seakeeper Ride, Rising Tidecast, Steve Govel, marine marketing, marine branding, boat stabilization, gyrostabilizer, gyro stabilization, boat stabilizers, brand strategy, creative marketing, experiential marketing, influencer marketing, boat builders, boat dealers, Barletta Boats, pontoon boats, marine industry, boating experience, boat comfort, boat performance, dealer content, brand awareness

Thinking about a new boat? The most important details usually aren't on the spec sheet. In this episode, Eric Sorensen breaks down what actually makes a boat safe, capable, and comfortable offshore, drawing on his years as a Coast Guard coxswain and Surfman, a Navy ship driver, and a marine design consultant who's run and compared boats across every category. You'll learn the one sea trial move that can expose a dangerous boat before you buy it, why deadrise at the transom tells you almost nothing on its own, how to read a following sea on the way back to the inlet, and the small details (helm visibility, handhold placement, coaming height, reboarding access) that decide whether a bad moment stays minor or turns serious. Whether you're shopping for your next boat or just want to run the one you have more safely, this is a practical, no-fluff guide from someone who looks at boats more critically than almost anyone in the industry.

Connect With Steve Govel: Website | Instagram | Facebook | TikTok | YouTube | LinkedIn Connect with Eric Sorensen: Website | Instagram | LinkedIn Buy the Book: Sorensen's Guide to Powerboats: How to Evaluate Design, Construction, and Performance

Takeaways:

• The best sea trial test is a hard turn to tell you if it's a showstopper or not.
• Deadrise matters when you look at how it's distributed along the hull, especially where wave impact lands.
• A smaller, well-designed boat will out-run and out-handle a bigger badly-designed one.
• Low-speed authority is a sign of good design. Viking is proof it's possible even on 40-knot boats.
• More power is the best upgrade for handling offshore.
• A real sea trial covers flat, chop, and nasty. You need to see the boat in what you'll actually run in.
• Reboarding ladders that are too short, missing, or buried in the console are a life-or-death problem.
• The best boat details are often the ones no brochure lists: toe-kick space, coaming height, continuous handholds at the right angle, among many others.

Chapters: 00:00 Intro 01:57 Eric Sorensen's Work in Marine Design 04:22 The RFP Process in Boat Building 06:28 Visibility and Ergonomics in Boat Design 09:33 Low-Speed Control and Better Boat Handling 12:43 Learning From the Best Boats in Every Category 15:07 Coast Guard Lessons for Recreational Boats 18:56 Workload, Fatigue and Helm Ergonomics 23:40 Deadrise Myths and What Really Matters 25:41 How Deadrise Distribution Changes the Ride 28:56 Choosing the Right Boat Size 30:45 Seaworthiness Beyond Capsize and Sinking 32:49 Haulover Inlet, Ladle Boats and Common Mistakes 37:41 Handling Breaking Waves Safely 40:48 Returning to Port in a Following Sea 44:10 What to Check on a Sea Trial 49:59 Getting on Plane and Trimming an Outboard 55:14 The Turn Test That Can Reveal a Dangerous Boat 58:21 How to Recognise a True Turn 01:01:09 Visibility and Reboarding Safety 01:02:47 Handholds, Coamings and Fall Prevention 01:07:41 Fixable Problems vs Real Boat Showstoppers 01:08:27 Rapid-Fire Questions 01:12:17 Upgrades and Improvements for the Boating Experience 01:15:49 Final Thoughts Keywords: Eric Sorensen, Sorensen Yachts, Ray Hunt Design, Coast Guard Surfman, Navy, boat buying, boat sea trial, offshore boating, boat safety, hull design, deadrise, boat handling, rough water boating, inlet safety, following seas, helm visibility, cockpit safety, boat ergonomics, boat maneuverability, marine design, seaworthiness, offshore boat tips

Billy Pavlock did not enter the marine industry through a traditional path. In this episode of Rising Tidecast, he shares how a college football background, a boat detailing business, and one Instagram page eventually led to Boats Gone Wild, Nautical Network, and Surroundings Group, which has one of the largest social media footprints in the marine industry.

Billy and Steve talk about proving the value of social media before the industry fully understood it, building trust through storytelling, scaling a team around culture, and why consistency and collaboration matter for marine brands today. They also explore how AI, content, and digital search are shaping the future of how people discover, research, and buy boats.

Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn

Connect with Billy Pavlock Website | Instagram | LinkedIn Takeaways

• A clear vision can carry a business through the stage where the proof has not fully arrived yet.
• The value of digital marketing is in the proof, showing real leads, not just reach.
• Storytelling gives a marine brand the foundation that everyday content can build on.
• Consistent content matters more than waiting for the perfect shot, perfect weather, or perfect launch moment.
• Collaboration helps marine brands reach beyond their existing audience and tap into new buyers.
• A strong content strategy should make people understand who you are, what you do, and why it matters.
• Culture is one of the biggest keys to building and keeping a strong creative team.
• AI is already changing how people search, create, and make buying decisions in the marine industry.

Chapters

00:00 The Power of Storytelling in Marketing 01:58 From Detailing to Digital: The Journey Begins 05:03 Recognizing the Digital Opportunity in Boating 07:55 The Aha Moment: Realizing ROI from Social Media 10:20 Proving Value: The Importance of Free Work 13:06 Building Trust with Marine Brands 16:18 The Role of Team and Culture in Business Success 22:01 Navigating Challenges: The Importance of People 25:43 Finding Passionate Team Members 30:23 Transitioning to a Full-Service Agency 30:52 Building Industry Expertise 33:40 Expanding into New Verticals 35:46 The Power of Collaboration 37:56 The Importance of Brand Storytelling 41:02 Common Mistakes in Social Media Marketing 43:44 Leveraging Content for Sales 45:12 Creating Content on a Budget 46:58 The Role of AI in Content Creation 52:50 Strategies for Launching New Boat Brands 56:41 Advice for Marine Brand Marketers Keywords marine marketing, social media, boat industry, digital footprint, content creation, micro-communities, business growth, influencer marketing, luxury real estate, aviation marine industry, content marketing, brand storytelling, AI in marketing, social media strategy, influencer collaboration, boat brands, digital marketing, brand growth, content creation

Michele Goldsmith spent the past 35 years in the marine industry, doing great work from the ground up. Now, as VP and GM of Soundings Trade Only Group and founder of the Women in the Marine Industry International series, she's built one of the most unexpected success stories in the business. A personal passion project that started as a virtual breakfast in 2021 grew into 25 events, 5,500 registrants, global mentoring connections, and a walk across 15 countries.

In this episode, Michele shares what it really takes to build community from scratch in a small industry, why follow-through is one of the most underrated leadership skills, and what the first Women in the Marine Industry event taught her about human nature and unmet needs. We discuss values, bold storytelling, and why doing hard things, whether that's summiting Kilimanjaro or building a global mentoring program, shapes who you become.

Connect With Steve Govel: Website | Instagram | Facebook | TikTok | YouTube | LinkedIn

Connect with Michele Goldsmith: Website | Instagram | Facebook | YouTube | LinkedIn Women In The Marine Industry: https://tradeonlytoday.com/women-in-the-industry/ One Plus One Mentoring Program 2026:Registration is open until May 31, with the program running June 17 to June 26. https://tradeonlytoday.com/women-in-the-industry-mentoring/

Takeaways:

• Michele's father was great at ideas and terrible at follow-through. She became the follow-through person because she saw what that weakness cost.
• The first Women in the Industry event in 2021 drew close to 400 women from 13 to 15 countries with a very engaged audience, which proved the need was real.
• Only 2 to 3% of the marine industry workforce is women. The first international panel created something Michele hadn't even planned for: visible role models.
• The One Plus One Mentoring Program has a 90% ongoing connection rate between mentors and mentees, and Michele hears more from the mentors about how much they valued it than from the mentees.
• Her definition of great leadership, from a speaker she brought in: leverage and legacy - how many people you impact over how much time.
• On content and bold storytelling: Don't just tell someone to run. Tell them why they need those Nike sneakers, and tell the stories of the people who wear them.

Chapters: 00:40 Introducing Michele Goldsmith 01:54 "You Have the Right Last Name. You've Got 30 Days." 03:52 Walking Boat Shows as the Only Woman in the Room 05:04 The Day She Stopped Being Her Father's Daughter 07:41 What Her Dad Taught Her About Follow-Through 08:32 People First, Client Second 09:56 Where the Women in the Industry Series Started 11:19 How a Virtual Breakfast in 2021 Became a Global Movement 15:12 25 Events, 5,500 Registrants, 15 Countries 17:36 The Global Women's Walk and Room to Read 19:06 Why the Energy Was Palpable Even on a Flat Screen 20:57 Creating Role Models Nobody Knew Were Missing 22:22 The Secret Sauce: Curating the Right People and Stories 24:37 The One Plus One Mentoring Program 25:10 Why Michele Built the Program She Wished She'd Had 26:21 How the Matching Works and Who the Mentors Are 29:41 A 90% Ongoing Connection Rate 32:25 Advice for Young Women Considering a Career in Marine 36:08 Why Values Are Non-Negotiable 37:54 Leadership Is Leverage and Legacy 39:18 Why She Started Trekking During COVID 41:31 Signing Up for Everest Base Camp With No Idea What She Was Getting Into 44:54 What Doing Hard Things Teaches You About Yourself 47:43 Lost on a Mountain Ridge, Listening to Miley Cyrus 50:55 What the Treks and the Mission Have in Common 52:42 What Soundings Trade Only Is and Why It Matters 56:30 How Trade Only Has Evolved and Where Media Is Going 57:33 Bold Storytelling Advice for Marine Brands 59:27 Don't Just Tell Them to Run -- Tell the Story of the Sneakers 01:00:36 Where to Follow Michele and Find Her Work Keywords: Michele Goldsmith, Soundings Trade Only, Soundings Trade Only Group, Trade Only Today, Women in the Marine Industry, Women in the Marine Industry International, One Plus One Mentoring Program, Global Women's Walk, Room to Read, Active Interest Media, Todd Enterprises, Darlene Briggs Marine Woman of the Year, Alan J. Friedman Leadership Award, Neptune Awards, marine industry, marine industry mentorship, women in marine, women in leadership, marine media, B2B marine publication, marine industry events, marine industry community, marine industry role models, Chris Carroll, Joan Maxwell, Mark Schwabaro, Tom Damrick, Eric Fetchko, Anya Denari, Gus Blakley, Brunswick, NMMA, Navico Group, Dometic, Suzuki, Grady-White, Metz Trade, IBEX, marine industry careers, follow-through leadership, leverage and legacy, servant leadership, Everest Base Camp, Kilimanjaro, Camino de Santiago, bold storytelling, brand storytelling, marine brand marketing, Rising Tidecast, Rising Tide Film, Steve Govel

In Episode 22 of the Rising Tidecast, Winn Willard, president of Ray Hunt Design, shares stories from his 50-year journey in the world of naval architecture. From his childhood on the water to working alongside the legendary Ray Hunt, starting Hunt yachts, and carrying on the Ray Hunt Design legacy, Winn provides a deep look into the evolution of boat design and the industry that has defined his life. He reflects on the transition from the tedious, manual calculations of early ship design for the Navy to the creative freedom he found at Hunt Associates. He talks about the impact of the Deep V hull, explaining how Ray Hunt's intuitive approach changed power boating forever by allowing vessels to maintain high speeds in rough water. Throughout the episode, Winn's enduring passion for the craft of creating new things shines through, offering invaluable insights for boating enthusiasts and aspiring designers alike.

Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn Connect with Winn Willard Website | LinkedIn | Facebook Takeaways

• Repetitive technical work can be the catalyst for seeking a more creative and personally fulfilling career.
• Practical, hands-on experience in boatyards and running launches is essential for a well-rounded designer.
• The Deep V hull revolutionized the industry by allowing boats to go fast in rough conditions without losing stability.
• Successful marine design often relies as much on sharp intuition and practical experience as it does on formal engineering
• Innovative designers must be uninhibited and willing to apply successful concepts across different types of vessels.
• Seeing a tangible creation move from the drawing board to the water remains a primary source of career satisfaction.
• The most impactful designs are those that eventually become the standard for the entire marine industry.
• A genuine passion for the process of creation is the key to maintaining joy in a career for over fifty years.

Chapters 00:00 The Journey Begins: Winn Willard's Early Influences 02:47 From Naval Architecture to Design: A Career Path 05:35 The Evolution of the Deep V Hull: A Game Changer 08:30 Ray Hunt: The Creative Genius Behind the Designs 11:28 Innovative Designs: The Intersection of Function and Creativity 14:09 The Day-to-Day of a Boat Designer: Challenges and Rewards 17:06 Client Relationships: The Heart of Boat Design 20:05 Working with Grady White: A Longstanding Partnership 21:14 The Design Spiral and Client Collaboration 22:40 Aesthetics and Trends in Boat Design 24:50 The Future of Electric Boats 26:01 Timeless Principles in Naval Architecture 27:16 Advice for Aspiring Naval Architects 30:00 The Importance of a Good Running Hull 31:04 Challenges in Boat Design Requests 33:03 The Journey of Building a Boat Business 34:39 Sustaining a Design Legacy 37:02 Creativity in Design and Innovation 38:01 Rapid Fire Questions and Reflections

The Rising Tidecast is back for season 2 with a fresh new episode! Barry and Craig Martin, the father-son duo behind Assegai Marine, are currently building their biggest game boat yet, a 61-footer with 3,100 horsepower for Morris Nautical. They unpack what it really takes to build a reputation that sells premium boats before they are finished. They share how skipper feedback drives every design decision, why they prioritize seaworthiness and serviceability over flashy specs, and what most buyers misunderstand about custom builds: time, cost variability, and the difference between building to a standard vs building to a price.

The conversation touches on how functional craftsmanship becomes a story customers repeat, how one-off builds create scarcity and long-term value, and why trust is the true product when the build model relies on owner commitment and transparent costs, why they still hand-lay every square inch of fiberglass, and what it's like to work as a father and son who genuinely enjoy showing up to the shed together every day.

Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn

Connect with Assegai Marine Website | Instagram (Craig Martin) | Facebook

Takeaways

• Passion for your craft never fades. Barry loved boat building at 15 and still loves it now.
• The best design improvements come from listening to the people who use the boats, not from a drawing board.
• Building to a standard rather than a price requires trust between the builder and the owner.
• Epoxy resin and western red cedar construction creates superior strength and longevity over traditional polyester builds.
• Every Assegai is a true one-off. The hull that comes out of the female construction case will never be made again.
• Working with good people matters as much as building a good boat.
• The owner-builder model removes the financial stress that can compromise quality.

Chapters 00:00 Introduction to Barry and Craig Martin and Assegai Marine 01:13 Barry's Entry into Boat Building and Early Influences 02:19 Growing Up with a Love for Boats and Water 03:30 The Origin of the Assegai Marine Brand 04:49 Early Boat Sizes and Notable Projects 06:12 What Makes Assegai Boats Unique 06:42 Design Philosophy and Craftsmanship Details 07:49 Innovative Features and Building Techniques 09:18 Team and Build Process Insights 09:40 Build Duration and Project Management 10:35 Advantages of Timber Construction Over Fiberglass 11:40 Performance and Stability of Assegai Boats 12:35 Reputation in Sport Fishing and Tournaments 13:18 Father-Son Collaboration and Future Projects 14:47 The Meaning Behind the Name Assegai 15:17 Legacy and How They Want to Be Remembered 16:00 Memorable Builds and Challenges Overcome 17:16 Quality Control and High Standards 18:37 Design Evolution and Feedback Incorporation 19:41 Technical Innovations and Practical Features 21:04 Passion for Water and Fishing Adventures 21:45 Special Relationships with Clients and Owners 22:47 Favorite and Challenging Builds 24:02 Performance Upgrades and Trip Highlights 26:09 Common Misconceptions About Custom Boat Building 26:49 Future of Assegai Marine and Innovation 33:25 The Importance of Quality and Craftsmanship 34:13 The Origin of the Name Assegai 35:47 Legacy and Long-Term Vision for Assegai 36:49 Reflections on Challenges and Owner Relationships 38:09 The Passion for Building and Water Adventures 40:57 The Future of Marine Innovation and Design

In this episode, Roddy Findlay shares his lifelong passion for fishing and boating, starting from building their family boat Murrifin and childhood fishing trips. He discusses the challenges and successes of boat building, memorable fishing adventures, and the transition to a professional fishing career, including experiences on the Great Barrier Reef. Rod emphasizes the importance of perseverance, learning from experiences, and the joy of fishing as a family legacy. This conversation explores the journey of a passionate fisherman who transitioned from a novice to a skilled captain and vessel manager. It highlights the importance of saying yes to opportunities, setting goals, and the experiences that shape a career in fishing. The discussion delves into the Kalastaa program, the thrill of marlin fishing, and the significance of preparation and knowledge in successful fishing adventures. Additionally, it emphasizes the role of content creation and storytelling in the fishing industry, providing valuable tips for aspiring anglers. Roddy shares fishing techniques, memorable experiences, the challenges faced on the water, and some unreal stories. Connect With Steve Govel: Website | Instagram | Facebook | TikTok | YouTube | LinkedIn Connect with Rod Findlay: Website | Instagram Takeaways:

• There's no substitute for time on the water.
• Building a boat is an unforgettable family legacy.
• Perseverance leads to success in fishing competitions.
• Saying yes to opportunities can lead to amazing experiences.
• Preparation and knowledge are key to successful fishing trips.
• Humility in seeking advice can lead to better fishing outcomes.

Chapters: 00:00 The Joy of Fishing and Learning 05:59 Building a Family Legacy 12:06 First Fishing Adventures on Murray Fin 18:10 Transitioning to a Professional Career 24:01 Starting a Business and New Opportunities 27:18 Experiences that Shape a Career in Fishing 28:09 Setting Goals and Achieving Dreams 29:05 The Transition to Vessel Management and Captaining 30:09 The Callister Program: Guiding and Mentoring 31:17 Exploring New Fishing Grounds and Techniques 32:11 The Evolution of Fishing Partnerships 33:49 The Thrill of Marlin Fishing: A Shared Passion 35:35 Creating Memorable Fishing Experiences 36:21 Navigating Challenges in Fishing Adventures 37:20 The Importance of Preparation and Knowledge 39:34 Delivering Boats and Expanding Horizons 40:34 Building a Fishing Season: Planning and Execution 42:37 The Role of Content Creation in Fishing 43:32 The Impact of Storytelling in the Fishing Industry 45:40 Top Tips for Successful Marlin Fishing 49:08 Pitching Marlin: Techniques for Success 51:04 Handling Big Marlin: Captain's Strategies 52:36 Understanding Fishing Techniques 54:29 Memorable Fishing Experiences 58:19 Scary Moments on the Water 01:01:27 Problem-Solving at Sea 01:03:27 Lessons Learned from Fishing Adventures 01:04:28 Rapid Fire Fishing Questions 01:08:20 The Importance of Hard Work and Humility

Josie Eastman, GM of Edencraft, shares insights into the company's journey since the Maher family purchased the legacy boat brand, the importance of community and family in their business model, and the innovative approaches they take in boat building. She discusses the significance of customer experiences, the challenges of being a woman in a male-dominated industry, and the impact of their events on customer relationships. Josie also reflects on her leadership style, the influence of her parents, and the balance between tradition and innovation in maintaining Edencraft's legacy. We also focus on the balance between luxury and functionality in boat design, the intricate process of bringing a new boat model to life, and the challenges faced during production. We talk about the importance of brand storytelling in connecting with customers, the innovations brought by CNC technology in manufacturing, and the future aspirations of Edencraft as they aim to expand their market presence and product range. Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn Connect with Josie Eastman Website | Instagram | Facebook | YouTube | LinkedIn Takeaways

• Edencraft's events foster a strong community among customers.
• Family values play a crucial role in Edencraft's business ethics.
• Edencraft prioritizes customer experience from the first inquiry to delivery.
• Innovation is balanced with respect for the brand's legacy.
• The design process involves extensive R&D and testing.
• Challenges in production can lead to unexpected learning experiences.
• Brand storytelling enhances customer connection and trust.
• CNC technology has revolutionised manufacturing accuracy.
• Future plans include expanding the product range and market.
• Leadership involves being authentic and empathetic.

Chapters 00:00 Building Community Through Events 03:09 The Journey of Edencraft 05:59 Recognition and Growth 08:59 Leadership and Team Dynamics 12:01 The Boat Building Process 15:02 Customer Experience and Connection 17:49 Family Influence on Business 20:49 Innovation vs. Tradition 24:07 Creating Lasting Relationships 27:06 The Launch of the 255 Formula 39:03 Bridging Luxury and Functionality in Boat Design 40:23 The Journey of Bringing a New Boat Model to Life 44:43 Challenges in Boat Production and Launch 46:33 The Importance of Brand Storytelling 49:31 Innovations in Boat Manufacturing with CNC Technology 55:27 Future Vision for Edencraft and Edencraft Creative 57:17 Expanding Horizons: International Ambitions and Partnerships 01:00:05 Personal Growth and Leadership Insights