Summary In this episode, Roddy Findlay shares his lifelong passion for fishing and boating, starting from building their family boat Murrifin and childhood fishing trips. He discusses the challenges and successes of boat building, memorable fishing adventures, and the transition to a professional fishing career, including experiences on the Great Barrier Reef. Rod emphasizes the importance of perseverance, learning from experiences, and the joy of fishing as a family legacy. This conversation explores the journey of a passionate fisherman who transitioned from a novice to a skilled captain and vessel manager. It highlights the importance of saying yes to opportunities, setting goals, and the experiences that shape a career in fishing.

 

The discussion delves into the Kalastaa program, the thrill of marlin fishing, and the significance of preparation and knowledge in successful fishing adventures. Additionally, it emphasizes the role of content creation and storytelling in the fishing industry, providing valuable tips for aspiring anglers. Roddy shares fishing techniques, memorable experiences, the challenges faced on the water, and some unreal stories.

 

Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn

 

Connect with Rod Findlay Website | Instagram 

 

Takeaways

• There's no substitute for time on the water.
• Building a boat is an unforgettable family legacy.
• Perseverance leads to success in fishing competitions.
• Saying yes to opportunities can lead to amazing experiences.
• Preparation and knowledge are key to successful fishing trips.
• Humility in seeking advice can lead to better fishing outcomes.

 

Chapters 00:00 The Joy of Fishing and Learning 05:59 Building a Family Legacy 12:06 First Fishing Adventures on Murray Fin 18:10 Transitioning to a Professional Career 24:01 Starting a Business and New Opportunities 27:18 Experiences that Shape a Career in Fishing 28:09 Setting Goals and Achieving Dreams 29:05 The Transition to Vessel Management and Captaining 30:09 The Callister Program: Guiding and Mentoring 31:17 Exploring New Fishing Grounds and Techniques 32:11 The Evolution of Fishing Partnerships 33:49 The Thrill of Marlin Fishing: A Shared Passion 35:35 Creating Memorable Fishing Experiences 36:21 Navigating Challenges in Fishing Adventures 37:20 The Importance of Preparation and Knowledge 39:34 Delivering Boats and Expanding Horizons 40:34 Building a Fishing Season: Planning and Execution 42:37 The Role of Content Creation in Fishing 43:32 The Impact of Storytelling in the Fishing Industry 45:40 Top Tips for Successful Marlin Fishing 49:08 Pitching Marlin: Techniques for Success 51:04 Handling Big Marlin: Captain's Strategies 52:36 Understanding Fishing Techniques 54:29 Memorable Fishing Experiences 58:19 Scary Moments on the Water 01:01:27 Problem-Solving at Sea 01:03:27 Lessons Learned from Fishing Adventures 01:04:28 Rapid Fire Fishing Questions 01:08:20 The Importance of Hard Work and Humility

Summary Josie Eastman, GM of Edencraft, shares insights into the company's journey since the Maher family purchased the legacy boat brand, the importance of community and family in their business model, and the innovative approaches they take in boat building. She discusses the significance of customer experiences, the challenges of being a woman in a male-dominated industry, and the impact of their events on customer relationships. Josie also reflects on her leadership style, the influence of her parents, and the balance between tradition and innovation in maintaining Edencraft's legacy.   We also focus on the balance between luxury and functionality in boat design, the intricate process of bringing a new boat model to life, and the challenges faced during production. We talk about the importance of brand storytelling in connecting with customers, the innovations brought by CNC technology in manufacturing, and the future aspirations of Edencraft as they aim to expand their market presence and product range.   Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn   Connect with Josie Eastman Website | Instagram | Facebook | YouTube | LinkedIn   Takeaways

• Edencraft's events foster a strong community among customers.
• Family values play a crucial role in Edencraft's business ethics.
• Edencraft prioritizes customer experience from the first inquiry to delivery.
• Innovation is balanced with respect for the brand's legacy.
• The design process involves extensive R&D and testing.
• Challenges in production can lead to unexpected learning experiences.
• Brand storytelling enhances customer connection and trust.
• CNC technology has revolutionised manufacturing accuracy.
• Future plans include expanding the product range and market.
• Leadership involves being authentic and empathetic.

Chapters 00:00 Building Community Through Events 03:09 The Journey of Edencraft 05:59 Recognition and Growth 08:59 Leadership and Team Dynamics 12:01 The Boat Building Process 15:02 Customer Experience and Connection 17:49 Family Influence on Business 20:49 Innovation vs. Tradition 24:07 Creating Lasting Relationships 27:06 The Launch of the 255 Formula 39:03 Bridging Luxury and Functionality in Boat Design 40:23 The Journey of Bringing a New Boat Model to Life 44:43 Challenges in Boat Production and Launch 46:33 The Importance of Brand Storytelling 49:31 Innovations in Boat Manufacturing with CNC Technology 55:27 Future Vision for Edencraft and Edencraft Creative 57:17 Expanding Horizons: International Ambitions and Partnerships 01:00:05 Personal Growth and Leadership Insights

In Episode 18 of the Rising Tidecast, Peter Jenyns takes us on a journey through his lifelong love of boating. From growing up in a family deeply rooted in sailing and fishing to forging a career in boat care, Peter shares how his passion for the water has shaped his life.   He reflects on the evolution of fishing, the strong sense of community among boaters, and the lessons learned from years spent at sea. He also shares some wild stories, including a dramatic tale of a stolen family boat—and the camaraderie that defines the boating lifestyle.   The conversation touches on key aspects of boat care, from the importance of regular use to towing challenges and maintenance tips. Throughout, Peter's deep love for the ocean and storytelling shines through, offering an engaging look into the boating world. Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn   Connect with Peter Jenyns Website | Instagram | Facebook | YouTube Takeaways

• Passion plays a crucial role in job satisfaction and success.
• Community and camaraderie are essential in the boating world.
• Taking risks in business can lead to fulfilling outcomes.
• Authenticity and storytelling help build a strong audience.
• Craftsmanship provides immediate gratification and long-term value.
• Regular boat use is essential for maintenance and longevity.
• Navigating risks while towing requires careful planning.
• The boating lifestyle teaches responsibility and problem-solving.
• Preserving boating culture ensures future generations stay connected to the water.
• The right gear, like polarized sunglasses, makes a difference on the water.

Chapters

00:00 The Legacy of Fishing Adventures 02:56 Growing Up on the Water 06:08 Family Ties and Fishing Heritage 08:52 First Experiences in Marlin Fishing 12:11 The Evolution of Fishing Techniques 15:02 Community and Camaraderie in Fishing 18:01 Epic Fishing Stories and Personal Bests 21:06 Lessons from Generations of Boating 23:59 The Thrill of the Catch 26:59 The Story of a Stolen Boat 30:10 Reflections on Boat Ownership and Maintenance 34:01 Navigating Career Transitions 36:02 The Power of Passion in Work 37:50 Building Client Relationships 39:39 The Impact of YouTube on Business 46:19 Storytelling and Authenticity in Content Creation 50:27 Future Aspirations and Legacy 52:35 Taking Risks in Career 01:03:58 Rapid Fire Insights and Reflections

In this episode, Adam Hickey shares his journey from the fast-paced world of motorsport racing to a career on the water. He reflects on the challenges of transitioning to the yachting industry, the skills required to thrive at sea, and the invaluable lessons learned along the way. He also dives into the emotional highs and lows of competitive sailing, including his experience in the Sydney to Hobart race.   Beyond sailing, Adam explores the world of yacht brokerage, sharing his perspective on building relationships, navigating industry challenges, and the emotional aspects of brokering high-value boats. From life-changing mentorships to unforgettable adventures, this episode is a deep dive into the passion, unpredictability, and personal growth that come with a career at sea.   Connect With Steve Govel Website | Instagram | Facebook | TikTok | YouTube | LinkedIn   Connect with Adam Hickey Website | Instagram | Facebook   Takeaways

• Resilience is key when facing challenges at sea.
• Networking plays a crucial role in the marine industry.
• Building a good reputation is vital for career advancement.
• Life on a yacht can be both demanding and fulfilling.
• Embracing change can lead to significant personal growth.
• Friendships formed in the industry can last a lifetime.
• The Sydney to Hobart race is a significant challenge for sailors.
• Understanding boat mechanics is crucial in brokerage.

  Chapters 00:00 Overcoming Challenges at Sea 01:11 From Motorsport to Yachting 04:55 Finding a New Path 08:07 Discovering the Super Yacht World 10:12 Navigating the Job Market in Yachting 12:50 Sailing in Croatia 15:35 Building a Reputation in the Marine Industry 18:08 Climbing the Ranks From Deckhand to Captain 24:28 Navigating the World of Sailboats vs. Powerboats 27:04 The Transition to Captaincy: Opportunities and Challenges 30:08 Adventures on the High Seas: Unique Experiences 33:08 The Allure of Remote Exploration 39:05 Family, Career, and the Decision to Transition 40:05 Lessons Learned 41:16 The Sydney to Hobart Race 48:37 Crossing the Finish Line 50:16 Sailing Adventures and Competitive Spirit 52:33 Transitioning from Sailing to Brokerage 54:39 The Unique Challenges of Boat Brokering 01:00:04 Building Relationships in the Brokerage World 01:02:15 Reflections on Career Choices and Inspirations 01:10:08 Memorable Experiences at Sea 01:12:46 Navigating the Emotional Landscape of Brokerage 01:14:16 The Joy of the Leisure Industry

Summary

Alex Qasabian shares his journey from a passionate fisherman, to an accomplished guitarist, to the owner of Fishing Station, a staple in Sydney's fishing community. He discusses the importance of building a supportive community, the influence of his family on his love for fishing, and the challenges he faced transitioning from a music career to entrepreneurship. Alex highlights the significance of customer service in his business and the resilience required to overcome obstacles, including government challenges and theft. His story is one of passion, perseverance, and the deep connections formed through fishing. Alex shares his the significance of staff development, leadership, and maintaining a work-life balance, especially in light of lessons learned during COVID-19. We talk about trends in the fishing industry and common mistakes made by newcomers, highlighting the value of experience and education in fostering a supportive fishing community. We talk about the importance of choosing the right boat and the diverse fishing opportunities in Sydney.

Connect With Steve GovelWebsite | Instagram | Facebook | TikTok | YouTube | LinkedIn

Connect with Alex QasabianWebsite | Instagram | Facebook | YouTube

Visit Fishing Station 50 Darley Street in Mona Vale

 

Takeaways

• Building a community is essential for customer loyalty.
• Curiosity in childhood can lead to expertise in adulthood.
• Customer service is a significant competitive advantage, especially in the fishing industry.
• Empowering staff leads to better customer service.
• Work-life balance is essential for long-term sustainability.
• Mistakes are inevitable; owning them is crucial.
• Education and knowledge sharing strengthen the fishing community.
• Simplicity in fishing techniques often leads to success.

 

Chapters

00:00 Building a Fishing Community

02:45 The Roots of a Fishing Passion

06:12 Music and Its Influence on Life

09:03 Transitioning from Music to Fishing Station

11:59 The Challenges of Starting a Business

15:09 Customer Service as a Business Advantage

18:00 Overcoming Adversity and Setbacks

20:53 Finding a New Home for Fishing Station

24:05 The Impact of Theft on Business

26:18 Overcoming Adversity in Business

27:52 Building a Supportive Community

30:32 Leadership and Team Dynamics

32:35 Empowering Staff Through Experience

36:30 E-commerce and Customer Relationships

38:27 Work-Life Balance and Family

40:39 The Importance of Teamwork

41:48 Resilience and Determination in Business

43:22 Trends in the Fishing Industry

45:11 Community Engagement and Education

46:08 Common Mistakes in Fishing

50:31 Sharing Knowledge in the Fishing Community

54:51 Choosing the Right Boat for Family Adventures

57:07 Experiences with the Grady White Boat

01:00:01 Fishing in Sydney: A Diverse Experience

01:01:39 The Joy of Fishing with Friends

01:05:05 Memorable Fishing Stories and Achievements

01:11:49 Lessons Learned from Fishing and Life

Summary

Stephanie Vatalaro, Senior VP of Strategy and Operations at the Recreational Boating and Fishing Foundation (RBFF), discusses her journey from a water-loving family in Ohio to her impactful career in the marine industry. We talk about the importance of networking, the challenges of engaging new audiences in fishing, and the innovative campaigns RBFF has launched to promote fishing and boating. Stephanie shares insights on the significance of data-driven strategies and emotional storytelling in connecting with diverse audiences and retaining participants in the fishing community. We discuss strategies for engaging local communities in fishing and boating, emphasizing the importance of retention and innovative approaches to attract new participants. We also discuss the power of storytelling in marketing, the emotional connections that brands can create, the role of conservation in the fishing and boating industries and how to make a meaningful impact in the marine industry.

 

Connect With Steve Govel

Website | Instagram | Facebook | TikTok | LinkedIn 

 

Connect With Stephanie Vatalaro

Website | Instagram 1 | Instagram 2 | Facebook | TikTok | LinkedIn

 

Takeaways

• Fishing with family creates lasting memories and connections.
• RBFF focuses on both consumer and stakeholder engagement.
• Data-driven insights are essential for measuring campaign success.
• The R3 model helps organizations focus on recruitment and retention.
• Diversity in fishing is necessary for the industry's future.
• Conservation efforts are supported by participation in fishing and boating activities.
• Creating partnerships with local retailers and clubs can enhance community engagement.

 

Chapters

00:00 The Power of Fishing: A Personal Connection

01:02 Stephanie's Journey: From Ohio to the Keys

02:56 Finding Passion in the Marine Industry

05:47 Networking: Building Relationships in the Industry

09:54 A Day in the Life at RBFF

12:12 Crafting Campaigns: The Take Me Fishing Initiative

14:01 Empowering Women in Fishing: Find Your Best Self

15:52 Measuring Success: Data-Driven Campaigns

18:09 R3 Model: Recruitment, Retention, and Reactivation

19:59 Diversity in Fishing: Changing Perceptions

21:54 Understanding Churn: The Psychology Behind Participation

23:50 Emotional Storytelling: Connecting Through Data

25:42 Engaging Local Communities for Retention

30:50 Innovative Approaches to Boating and Fishing

32:46 The Power of Authentic Storytelling

40:30 Emotional Connections in Marine Marketing

42:50 Conservation Through Participation

49:55 Advice for Impact in the Marine Industry

Summary

It's not all champagne and caviar. Jack Warwick shares his journey from corporate to becoming a successful yacht broker in Sydney. Jack discusses the allure of the marine industry, the hard work behind the scenes, and the innovative marketing strategies he employs to stand out in a competitive market. He emphasizes the importance of building long-term relationships with clients and creating valuable content to engage potential buyers. The conversation also touches on the realities of the job, the skills required for success, and Jack's aspirations for the future. In this episode, we discuss the inception of his podcast, Seas the Deal, and how it serves as a platform for storytelling within the marine industry. He emphasizes the importance of community building, authenticity in content creation, and the challenges of producing consistent and engaging material. Stephen shares insights on the significance of pre-production, the evolving landscape of content creation, and personal growth.

 

Jack's Dayboating playlist is ready for your next day on the water: https://open.spotify.com/playlist/7ofpxe8NLb3eLcL7S53wPQ?si=612e6805600e41ae

 

Connect With Steve Govel

Website | Instagram | Facebook | TikTok | LinkedIn 

 

Connect With Jack Warwick

Instagram | LinkedIn | Seas The Deal Podcast

 

Takeaways

• Big paychecks and global travel are not the only rewards that matter in life.
• Innovative marketing can set you apart in the marine industry.
• Content creation is key to engaging potential buyers.
• Hitting rock bottom can lead to valuable lessons.
• Creating value for clients is more important than quick sales.
• Content creation is time-consuming but valuable for brand building.
• Authenticity resonates more with audiences than polished perfection.
• Every moment in life can be an opportunity for content.

 

Chapters

00:00 The Allure of the Marine Industry

04:50 Journey to Becoming a Yacht Broker

10:09 Innovative Marketing Strategies in Yacht Brokerage

15:00 The Reality of Being a Yacht Broker

20:04 Building Long-Term Client Relationships

24:54 Creating Value Through Content

29:52 Future Aspirations and Content Plans

30:44 Building Community Through Storytelling

33:50 Overcoming Challenges in Content Creation

37:25 The Importance of Pre-Production

39:42 Embracing Authenticity in Content

41:34 The Evolving Landscape of Content Creation

44:25 Maximizing Content Opportunities

46:39 Personal Growth Through Career Changes

48:55 Defining Success in Life

56:51 Final Thoughts and Future Aspirations

Summary

Leo Chapman, founder of Billfish Gear, shares the story of how his brand started and grew in the fishing apparel industry. The journey began with an Instagram page and the idea to provide a news source for fishing enthusiasts. Leo built a following and eventually added products to the mix, starting with stickers and then expanding to hats and apparel. Along the way, he relied on the help of individuals who believed in the brand and were willing to ship products for him. The company's culture of creativity and high performance continues to attract passionate individuals who want to be part of something bigger. Leo discusses the importance of having a competitive edge in business and leveraging unique skills and advantages, and how his background in media and fishing gave him an advantage in starting Billfish Gear. We also discuss the concept of 'ikigai' and how it can guide career choices.

If you're keen to get your own Billfish Gear, use the code ‘30knotcruise’ for 15% off your next purchase.

 

Connect With Steve Govel

Website | Instagram | Facebook | TikTok | LinkedIn 

 

Connect With Leo Chapman

Website | Instagram 1 | Instagram 2 | Instagram 3

 

Takeaways

• Building a successful brand takes time and perseverance.
• Creating a strong logo and aesthetic can help legitimize a brand.
• A culture of creativity and high performance can attract and retain talented individuals.
• High-quality content and customer experience are crucial for brand growth.
• The first interaction with a brand is through content, so it needs to be excellent.
• The brand is the key differentiator in a competitive market.
• Identify what you are uniquely good at and leverage that advantage.

 

Sound Bites

"Continuous learning is key. I mean, I listen to 3-4 business podcasts daily just to keep up and fill in the gaps in my knowledge."

"Understanding financial documents like P&Ls and balance sheets was a huge challenge at first, but admitting what I didn’t know was the first step to learning."

"Humility, empathy, and understanding are fundamental. You really need to appreciate the challenges each team member faces and treat everyone well."

"My media skills and connections within the fishing community are my competitive edges that help our business stand out."

"Starting from just selling stickers, it's amazing to see how we've grown. Our first big break was an advertorial for Garmin that earned us $350."

"Our custom gear program is a big part of what we do. Customers love being able to design their own shirts, and that connection is really special."

"Our focus is on producing custom, high-quality fabrics. We're not interested in competing in the 'race to the bottom' — we want to stay unique."

 

Chapters

00:00 The Essence of Billfish Gear

02:45 From Passion to Profession: The Fishing Journey

06:06 The Birth of Billfish: From Media to Merchandise

08:58 Navigating Early Challenges and Product Development

12:11 Building a Brand: The Importance of Community

15:00 Creating High-Quality Content and Customer Experience

17:50 Finding the Right Manufacturing Partners

21:06 The Future of Billfish Gear: Innovation and Growth

31:00 The Value of Quality and Love in Products

33:53 Custom Gear: Personalization and Community

37:05 The Billfish Lifestyle: Adventure and Travel

39:58 Building a Global Brand: Community and Recognition

42:49 Product Development: Iteration and Innovation

46:11 Lessons Learned: The Challenges of Entrepreneurship

49:06 The Importance of Continuous Learning and Competitive Edge

51:58 Final Thoughts: Giving Back and Community Support

Summary

Rebecca Whitlocke, founder of Antibes Yachting, discusses her journey in the yachting and luxury industry and the importance of effective marketing and storytelling. She emphasizes the need for authentic and relatable content that resonates with the target audience. Rebecca also highlights the significance of local content and understanding cultural nuances when marketing to a global audience. She advises businesses to focus on the entire content strategy, including distribution and promotion, rather than just creating content. Additionally, she emphasizes the importance of simplifying processes and trusting the expertise of professionals in the industry. In this conversation, Becks and Steve discuss the importance of aligning brand messaging with brand personality, the value of bringing in experts who understand the industry, and the impact of AI on marketing. They also touch on the need for businesses to adapt and stay open to new technologies and trends. Becks shares a memorable career moment when her articles were published in a major yacht show magazine, boosting her confidence and credibility. They also discuss the misconceptions about the yachting industry and the importance of being passionate about your work.

Donate and Follow Antibes Lifeboat's Facebook page here: https://www.facebook.com/snsm.antibes

 

Connect With Steve Govel

Website | Instagram | Facebook | TikTok | LinkedIn 

 

Connect With Rebecca Whitlocke

Website | Instagram | Facebook | LinkedIn 

     

Takeaways

• A holistic content strategy should include distribution and promotion to ensure the content reaches the target audience.
• Simplifying processes and trusting the expertise of professionals can lead to more efficient and effective marketing.
• Understanding cultural nuances is essential when marketing to a global audience. Aligning brand messaging with brand personality is crucial for effective communication.
• Bringing in experts who understand the industry can have a significant impact on the quality and impact of content.
• AI is a powerful tool in marketing, but human creativity and expertise are still essential.
• The yachting industry can benefit from looking at other industries for inspiration and best practices.
• Being passionate about your work and genuinely wanting to help clients can set you apart in the industry.
• Misconceptions about the yachting industry include pretentiousness and snobbery, while in reality, many people are down-to-earth and focused on positive news stories.

 

Sound Bites

"The world won't stop turning if you publish content that's not 100% polished every single time."

"Research your audience and what will appeal to them. Don't just create content, but also think about its distribution and promotion."

"It's so important that if I'm writing something on behalf of a brand or creating content on behalf of them, that it's so tuned into their brand personality."

 

Chapters

00:00 The Art of Storytelling in Yachting Marketing

08:26 Launching Antibes Yachting: A Pandemic Opportunity

14:59 Becoming a Resource for Small Businesses

22:06 The Importance of Local Content in Global Marketing

30:44 Simplifying Marketing Strategies for Small Businesses

31:44 Building Effective Marketing Systems

34:06 The Importance of Trusting Experts

38:45 Fresh Perspectives in Yachting

41:10 Personal Growth and Career Milestones

45:50 Embracing AI in Marketing

53:32 Rapid Fire Insights and Reflections

Summary   In this conversation, Stephen Govel interviews Aaron O'Donoghue, founder of Boatbuy, who shares his journey from leaving school at 15 to becoming a marine mechanic and eventually a marine surveyor. The discussion covers the importance of community in the marine industry, the role of technology in improving boat inspections, and the significance of customer feedback and content marketing in building a successful business. Aaron emphasizes the need for comprehensive reporting systems and the impact of creating valuable content for customer engagement. In this conversation, Stephen Govel shares insights into the marine industry, emphasizing the importance of thorough surveys in boat purchases, building strong customer relationships, and the value of networking. He discusses the unique challenges and experiences faced during sea trials and inspections, and reflects on his journey as a marine professional, highlighting the significance of risk-taking and community building in achieving success.   Check out his downloadable Boat Purchase Contract forms here: https://boatbuy.com.au/boat-purchase-contract/     Connect With Steve Govel Website | Instagram | Facebook | TikTok | LinkedIn    Connect With Aaron O'Donoghue Website | Instagram | Facebook | YouTube | LinkedIn      Takeaways

• The marine industry thrives on community and shared knowledge.
• Grit and perseverance are essential in the marine field.
• Understanding customer needs is crucial for business success.
• Technology can significantly enhance the efficiency of marine surveying.
• Creating content helps educate customers and build trust.
• Feedback from customers is vital for continuous improvement.
• People prefer to buy from relatable individuals rather than faceless companies.
• Being available and responsive sets you apart in customer service.
• Building a network of trusted vendors enhances your service offering.
• Networking at industry events is key to business growth.

  Chapters 00:00 Introduction to the Marine Industry and Community Building 02:47 Aaron O'Donoghue's Journey into Marine Mechanics 06:03 Transitioning from Mechanic to Marine Surveyor 08:47 The Role of Technology in Marine Surveying 12:06 Building a Comprehensive Reporting System 15:03 Marketing and Content Creation in the Marine Industry 17:54 Feedback and Customer Engagement Strategies 24:34 The Importance of Surveys in Boat Purchases 30:20 Building Strong Customer Relationships 34:46 Navigating the Marine Industry 39:36 Lessons from Sea Trials and Inspections 43:45 The Journey of a Marine Professional