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OpenAI started the cascade of generative AI innovations with ChatGPT and DALL-E2 and the public’s overnight fascination with these technologies. Now everyone wants in on the action. Yes, these AI technologies can benefit society as a whole. But there are also big questions about how they can be used in nefarious ways. They are programmed by humans and humans can work for good as well as evil. Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist as they explore the many use cases of generative AI for retail, including the good, the bad, and the ugly. 

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