The RK3 Show

In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plans, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach.

An author, speaker, and teacher, Tom can help you get more traffic, leads, and raving customers by being interviewed on targeted podcasts. Tom has a story, let’s hear it!

What’s In Store For You

• [] Tom shares with us about the podcast conference in Harvard!
• [] Why should we, as business owners, as speakers, have a podcast?
• [] What does it mean when we Mike Maples said we are in a world of abundance?
• [] We talk about the advantage that a podcast has to get your “voice” heard as opposed to getting Google AdWords or Facebook Marketing.
• [] What should a beginning podcaster be doing to begin targeting leads?
• [] Is there anything a podcast guest should do to be a great guest?
• [] Dream big; aim high? Or dream big, start small?
• [] Is there a shortcut to take to become a successful podcaster.
• [] Tom is excited to share how Interview Valet came to be.
• [] What is Tom’s mission with Interview Valet (and how it can help us!)

RESOURCES

1. ConvertKit – Email marketing easier using automation, split testing, sequences, and other features;
2. Interview Valet – concierge-level podcast guest marketing service providing the fastest way for executives, businesses, & thought leaders to maximize the benefits of podcasting;
3. FREE resources from Tom Schwab (EXCLUSIVELY for The RK3 Show listeners)!
4. Harvard Conference on Podcasting;
5. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk;
6. Speak Write Now Community;
7. podcast(at)robertkennedy3.com – send your questions and comments;
8. Voice message – I’ll play your question on air!
9. The RK3 Show Patreon page (Help us keep this show going and get perks. Be a patron of this show!)

Hosted on Acast. See acast.com/privacy for more information.

Pam Perry is a marketing/branding expert

She’s a PR rockstar from Detroit whose clients have been featured on CNN, TVN, Word Network, Radio One, Oprah Magazine, Tom Joyner, Essence, Ebony, Black Enterprise, PBS, and a whole host of other major media outlets. Aside from this, she helps churches and faith-based businesses with their marketing.

What’s In Store For You

• [04:36] Pam believes she was born to do PR.
• [04:56] She shares her first experience in doing PR work – as a teenager.
• [06:52] What should churches know about the “marketing game”?
• [07:48] “You’ve got to do the old school with the new school”
• [08:54] What are the differences between Marketing and Branding?
• [10:06] Pam shares a few steps to take in order to market your brand
• [11:56] How her company, Ministry Marketing Solutions, came about
• [13:06] How can your “personal story” build your “brand”?
• [14:44] Who is your target audience and how to customize your brand around it?
• [16:07] Targeted marketing vs. Broadcasting – which is more effective?
• [16:32] Leverage local vs. pitching national firms
• [17:46] Why did Pam start the “Speakers Magazine” specifically for African-American speakers?
• [18:57] Pam gives us more background about the Branding Accelerator Program and how it can immensely help speakers

SUBSCRIBE to The RK3 Show On:

• Apple Podcasts (Leave us a review!),
• Stitcher,
• Google Play Music,
• Spotify,
• TuneIn Radio,
• Pandora
• iHeartRadio

RESOURCES

1. Pam Perry PR – Pam Perry’s website;
2. 28 Days To A New Me by Robert Kennedy III;
3. Speak Write Now Community;
4. podcast(at)robertkennedy3.com– send your questions and comments;
5. Voice message – I’ll play your question on air!
6. The RK3 Show Patreon page (Help us keep this show going and get perks. Be a patron of this show!)

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Jeff Tatarchuk is a serial entrepreneur who has continuously built up successful businesses. He also hosts a conference for faith-based entrepreneurs called “Fruition Lab”.

Jeff Tatarchuk has a story, let’s hear it!

What’s In Store For You

• [04:05] Sharing more info about Jeff’s latest venture (about crypto mining!) through VaultMiner.
• [04:48] Does he always have a goal to eventually sell the businesses that he starts up?
• [06:01] How does he identify an idea that is so amazing that people want to buy it?
• [06:46] How Jeff’s top strength (via StrengthFinder) brought his success in business.
• [08:41] Jeff shares why his difficult background became his drive to triumph.
• [11:15] Jeff relays how his faith motivated him to start Fruition Labs.
• [13:28] How did Jeff beat the odds and overcame dyslexia and ADHD?
• [14:53] What is the downside of the US Educational System for innovators and original thinker that helped him in business?
• [15:45] What is Ikigai – “your reason for being”?
• [17:21] Where to find out more about Fruition Lab?

SUBSCRIBE to The RK3 Show On:

• Apple Podcasts (Leave us a review!),
• Stitcher,
• Google Play Music,
• Spotify,
• TuneIn Radio,
• Pandora
• iHeartRadio

RESOURCES

1. Bluehost – secure and reliable website hosting; they offer phenomenal customer service for only $3.95/month;
2. Gallup Strengths – discover how you can become successful by maximizing your strengths;
3. Fruition Lab – connect with Jeff and other faith-based entrepreneurs;
4. Speak Write Now Community;
5. podcast(at)robertkennedy3.com – send your questions and comments;
6. Voice message – I’ll play your question on air!
7. The RK3 Show Patreon page (Want to have your own segment? Be a patron of this show!)

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we have the founder of the Public Speakers Association, author of 7 books, winner of the global mentorship award for the Evolutionary Business Council, Tonya Hofmann!

She shares why she decided to start the Public Speakers Association as well as valuable tips on becoming a paid speaker. Tonya has a story, let’s hear it.

What’s In Store For You

• [02:54] What made Tonya decide to start her own Speakers Association?
• [04:28] Tonya guides us through the process of marketing speakers and how social media plays a critical part.
• [06:14] She gives input on what a new speaker needs to do in order to gain an organization’s interest to market them.
• [08:08] How do you get people to talk about you WITHOUT YOU?
• [09:57] What are the platforms I need to be on as a speaker?
• [12:27] How can posting videos help speakers get heard or gain more visibility?
• [14:56] Where should speakers navigate their business or topics to make their own mark/brand?
• [15:40] How to bridge the gap between what you are passionate about vs. what people want to hear?
• [17:13] How can one begin to make money as a speaker?
• [18:12] Tonya’s shocking input on how getting a gig as a keynote speaker actually makes you less money.
• [21:14] Where can you connect with Tonya?

RESOURCES

1. Influence: The Psychology of Persuasion by Robert Cialdini, PhD
2. Professional Speakers Association – you can connect with Tonya on this page;
3. Speak Write Now Community;
4. podcast(at)robertkennedy3.com – send your questions and comments;
5. Voice message – leave me a message, I want to hear your voice!
6. The RK3 Show Patreon page (be a patron of this show and get patron perks!)

Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt butterflies before speaking?  What can you do about them?  In this episode, I speak about the butterflies and how to get them to fly in formation.

Resources

1. Blog Post - How To Get The Butterflies To Behave When You Speak

2. App - Orai - https://www.orai.com/

3. App - Ummo - http://www.ummoapp.com/

4. Try This App - LikeSo - https://sayitlikeso.com/

5. Become A Patron - Patreon.com/therk3show

Hosted on Acast. See acast.com/privacy for more information.

Arthur Joseph is a vocal coach who has coached a “Who’s Who” list including Angelina Jolie, Sean Connery, Tony Robbins, Stephen Covey, Jerry Rice, Kareem Abdul-Jabbar to name a few. He helps leaders find their voice and is the founder and chairman of the Vocal Awareness Institute.

What’s In Store For You

• [03:07] Arthur explains the concept behind his book about Vocal Leadership
• [04:08] He gives us a peek on a few rituals for the 7 Rituals Towards Vocal Mastery
• [05:31] What do great athletes, speakers, and leaders have in similar to Arthur Joseph’s teachings?
• [06:55] Why is it that speakers do not warm up in the same way as athletes do?
• [07:38] Arthur shares what are the 2 greatest fears of people
• [10:28] What is it that allows speakers to know that they need Arthur’s help?
• [12:12] He shares an actual example on how people with substance (who knows how to communicate effectively) can win.
• [15:12] Arthur explains why his running theme focuses on “A Champion Does It Different”
• [16:10] Speech is habit for all of us but for Arthur, it’s a performance art
• [18:20] Arthur does an on-the-spot coaching session with me!
• [20:03] Arthur introduces us to visceral language

RESOURCES

1. Vocal Leadership – 7 Minutes A Day To Communication Mastery – Arthur Joseph;
2. Empowerment through Voice: Communication Mastery for Leaders | TEDxCulverCity by Arthur Samuel Joseph;
3. VocalAwareness.com – where to find Arthur Joseph;
4. The Audacity of Hoop: Basketball and the Age of Obama – Alexander Wolff;
5. Speak Write Now Community;
6. The RK3 Show Patreon page (be a patron of this show and get patron perks!)

Hosted on Acast. See acast.com/privacy for more information.

Quinn Conyers is an entrepreneur, owner of Purse Paparazzi and she teaches business owners to make money for their business through speaking.  She has auditioned for Shark Tank and won thousands of dollars for her business through pitch competitions.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, digital marketing expert, a New York Times bestselling author, and all-around idea guy, Neil Patel, shares why marketing is important for us storytellers.  Neil is listed as a Top 10 Marketer by Forbes.

What’s In Store For You

• [04:58] Neil shares the interesting story on why his company name is “I’m Kind of A Big Deal LLC”.
• [06:51] What is it that Neil does that allows him to achieve what he has achieved?
• [07:52] He gives a tip to those who might be doubting their capability to succeed.
• [09:01] He discloses the most important thing that people need to do in the marketing world.
• [10:48] Neil talks about the tools that help him know how to market himself better.
• [14:18] He gives input on what you need to do when money isn’t coming in and their market hasn’t developed yet.
• [14:58] Listen to the fascinating story about how Neil started on his path.
• [17:18] Which is better on branding your website: using your name, your company, or the title of your business?

RESOURCES

1. PandaDoc.com – automate and improve your proposals/contract management;
2. The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t by Carmine Gallo;
3. NeilPatel.com;
4. I’m Kind Of A Big Deal LLC;
5. Speak Write Now Community;
6. The RK3 Show Patreon page (be a patron of this show and get patron perks!)

Hosted on Acast. See acast.com/privacy for more information.

My guest, Kevin Kruse, is a bestselling author, speaker, and leadership guru.  In this episode, we talk about his producitivity secrets, the leadership secrets of Richard Branson and his new book, Great Leaders Have No Rules.

What’s In Store

• [2:57] Before we start, I answer the Question of the Day: “What is the key to keeping your audience engaged?”
• [07:35] Kevin shares what tool is valuable for him to consistently churn out content.
• [08:40] He gives us tips on how to leverage content across different channels.
• [10:38] How does he know when it’s time to reinvent himself?
• [13:09] We talk about how Kevin’s day job, his company LeadX, and how it can revolutionize leadership development and executive coaching.
• [15:25] What is Kevin’s purpose in posting Richard Branson’s photo on his website?
• [17:45] Kevin shares 2 powerful tips on how can leaders and speakers can build a platform and make a mark.
• [19:21] He gives additional info on how to pique others’ interest by being different
• [20:54] Where can you find more of Kevin and get a free trial coaching session with IBM Watson?

RESOURCES

1. 15 Secrets Successful People Know About Time Management by Kevin Kruse;
2. Great Leaders Have No Rules by Kevin Kruse;
3. Great Leaders Bonus Content (after book purchase);
4. 7 Ways To Know You Were Meant to Lead by Robert Kennedy III;
5. LEADx.org;
6. Speak Write Now Community;
7. The RK3 Show Patreon page (be a patron of this show and get patron perks!)

Hosted on Acast. See acast.com/privacy for more information.