The Road To A Billion

The Road To A Billion

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The Road To A Billion episodes

  • How to Make ANYTHING Happen | Entrepreneurship

    If you are a rising entrepreneur hungry for knowledge and success…

    You CAN’T miss episode 85 of “The Road to a Billion” with Stefan Georgi...

    The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

    In this episode, Stefan and co-host Ed Reay are joined by Steve Sims... 

    An out-of-this-world entrepreneur who’s been referred to as “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine…

    And as the “guy that can make ANYTHING happen” by industry titans such as Jay Abraham and Joe Polish.

    Steve is also the founder of Bluefish, the internationally famous company that makes once in a lifetime events happen for the rich and famous…

    And a best selling Author with "BLUEFISHING - the art of making things happen.”

    Here’s a glimpse of the killer insights you are about to discover:

    2 GAME-CHANGING lessons YOU need to hear if you want to make a real impact as an entrepreneur 

    The SECRET to getting ‘repeat clients’

    The EASIEST way to get proof of concept for your business or services when you are just starting out 

    (**for further information and timestamps, check out the “show notes” section below)

    How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

    Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

    Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

    And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

    Show Notes

    • 2:01 2 GAME-CHANGING lessons YOU need to hear if you want to make a real impact as an entrepreneur 
    • 6:17 The SECRET to getting ‘repeat clients’
    • 7:59  The EASIEST way to get proof of concept for your business or services when you are just starting out

    Useful resources/links

    Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life...

    https://www.stefanpaulgeorgi.com/subscribe/ 

    Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

    https://www.thermbcmethod.com/sp3/  

    Justin & Stefan Talk Copy Facebook Group: 

    https://www.facebook.com/groups/1931560346918594 

    13 min
  • Secrets To Grow Your Business To 8 Figures and How This Can Help Freelancers In 2021 | RTB#28

    Want to learn the secrets of growing a business to 8-figures, without relying on a face for the brand?

    If you’re a freelancer, these same secrets can help you to find and form long term partnerships with clients that will catapult your career.

    You’ll hear it all in episode 28 of The Road to a Billion with Stefan Georgi…

    In this episode, Stefan and co-host Ed Reay are joined by AJ Roberts.

    He is the Chief Revenue Officer of Genesis Digital (Kartra, WebinarJam, and EverWebinar), which is a company co-founded by Andy Jenkins and Frank Kern.

    Under his guidance, he’s taken the company from $10MM to $30MM and hit the Inc5000 list in just two years.

    Plus, he started a marketing agency that helped several of his clients, like Ryan Stewman, become millionaires.

    But what’s more inspiring is that he started out as a professional powerlifter…

    Who was struggling to make ends meet and had no knowledge of online/direct response marketing.

    So he’s living proof that you can achieve anything you want if you put your mind to it.

    Here’s a glimpse of some of the life-changing insights he shared based on his unique background:

    - Powerlifting secrets that can be applied to business and help you to achieve personal records.

    - The fatal mistakes many business owners make and the misconceptions they have that are preventing them from succeeding.

    - Why the only one who is in the way of your success is you and how to build a strong personal foundation.

    Make sure to subscribe to Stefan’s YouTube channel to get notified about new episodes the moment they’re released...

    https://bit.ly/SubscribeStefanGeorgiYT​

    And if you enjoyed this episode, we would LOVE it if you’d let us know with a ‘Like’ and comment!

    Show notes

    • How AJ went from being a record holder powerlifter to growing a software company that’s generated $30 million in sales.
    • A surprising marketing lesson about men from the success of OnlyFans.
    • How AJ generated income in the online and direct response marketing world, without knowing anything about it.
    • Discover the two marketing gurus, who helped AJ fund his powerlifting career.
    • The first breakthrough AJ achieved after a chanced encounter with a business owner at a mastermind. Plus, how another mastermind led him to hit a goldmine of sports businesses that needed help with marketing.
    • The three biggest takeaways from AJ’s experience growing a software company, without relying on a face for the brand.
    • Why AJ wasn’t happy even though he held a world record in powerlifting and how this affected his business. Plus, a common misconception about the pursuit of success.
    • 2 key ingredients to address unresolved issues from the past to prevent sabotaging your future success.
    • How to not get stuck in the “Kindergarten Phase” in business and the 5 fatal mistakes many business owners make that’s preventing them from succeeding.
    • 6 powerful networking tips that have helped AJ leverage on the relationships he forged at masterminds.
    • 3 lessons from powerlifting that can be applied to copywriting.
    • The ONE thing that guarantees the success of a webinar or any marketing campaign for that matter.
    • How to venture into new niches without starting from ground zero again.
    • 2 simple questions to help you prioritize tasks and prevent analysis paralysis.
    • Researching about the challenges entrepreneurs face? Here are the best places for research. Plus, a simple networking hack that helps you get exponential results with lesser effort.
    • Develop mental toughness in business using these 4 fundamental methods daily.
    • How to recognize the early warning signs in business and avoid costly mistakes.

    Useful resources/links

    Subscribe to AJ’s email list:

    https://ashleyroberts.kartra.com/page...​


    Get rid of writer’s block and predictably crank out high-converting sales copy in record time with Stefan’s “RMBC” copywriting course:

    https://spg.link/rmbc-yt?utm_content=...​


    Subscribe to “The Road to a Billion” Podcast on iTunes

    https://podcasts.apple.com/us/podcast...​


    Justin & Stefan Talk Copy - Facebook Group

    https://www.facebook.com/groups/19315...

    1 hr 27 min
  • On Conscious Prioritization to Reach Your Goals | Freelancing

    Join 9-Figure entrepreneur Stefan Georgi in Episode 83 of “The Road to a Billion”...

    The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

    In this episode, Stefan and co-host Ed Reay are joined by World Record holder in Powerlifting and highly successful entrepreneur AJ Roberts.

    Among his outstanding accomplishments, AJ created a marketing agency that helped several of his clients (e.g., Ryan Stewman) become millionaires…

    And partnered up with Andy Jenkins and Frank Kern to help them build Genesis Digital (Kartra, WebinarJam, and EverWebinar)...

    Which, in the past two years, he’s taken from $10MM to $30MM and hit the Inc5000 list.

    Here’s a glimpse of the game-changing insights you can expect on this episode:

    2 SIMPLE questions that will help you prioritize tasks and reach your goals faster

    A FUN networking hack that can help you land great opportunities with lesser effort

    (**for further information and timestamps, check out the “show notes” section below)

    How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

    Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

    Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

    And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

    Show Notes

    • 2 SIMPLE questions that will help you prioritize tasks and reach your goals faster
    • A FUN networking hack that can help you land great opportunities with lesser effort

    Useful resources/links

    Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life...

    https://www.stefanpaulgeorgi.com/subscribe/ 

    Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

    https://www.thermbcmethod.com/sp3/  

    Justin & Stefan Talk Copy Facebook Group: 

    https://www.facebook.com/groups/1931560346918594 

    15 min
  • 5 Business-Crushing Mistakes you MUST Avoid | Entrepreneurship

    Want to scale your business without falling into the most common entrepreneurial traps that can kill your chance at success?

    Then you can’t miss Episode 82 of “The Road to a Billion” with Stefan Georgi...

    The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

    In this episode, Stefan and co-host Ed Reay are joined by World Record holder in Powerlifting and highly successful entrepreneur AJ Roberts.

    AJ has helped lots of different clients and businesses massively scale and grow…

    Including Andy Jenkins and Frank Kern, who he helped build Genesis Digital (Kartra, WebinarJam, and EverWebinar)...

    And in the past two years, he’s taken that company from $10MM to $30MM and hit the Inc5000 list.

    So stay tuned and listen until the very end, because he’ll be sharing the Top 5 Business-Crushing mistakes you need to avoid if you want to grow and take your business and income to the next level.

    How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

    Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

    Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

    And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

    Useful resources/links

    Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life...

    https://www.stefanpaulgeorgi.com/subscribe/ 

    Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

    https://www.thermbcmethod.com/sp3/  

    Justin & Stefan Talk Copy Facebook Group: 

    https://www.facebook.com/groups/1931560346918594 

    15 min
  • 3 Tips To Make More Money As a Freelancer/Entrepreneur In 2021 | RTB#27

    Ready to crush it as an entrepreneur or freelancer in 2021?

    From future trends you should keep an eye on, to things you should consider to end the year on the highest possible note...

    You’ll hear it all in episode 27 of The Road to a Billion with Stefan Georgi…

    •4 direct response marketing principles that could help solve the COVID-19 vaccine challenges (and other BIG societal issues!)

    •A COMPREHENSIVE list of books to crush it as an entrepreneur in 2021 and on

    •How to approach “slow times” (like the end of the year) to keep your business afloat and profitable

    (**for further information and timestamps, scroll down to the “show notes” section)

    Make sure to subscribe to Stefan’s YouTube channel to get notified about new episodes the moment they’re released...

    https://bit.ly/SubscribeStefanGeorgiYT

    And if you enjoyed this episode, we would LOVE it if you’d let us know with a ‘Like’ and comment!

    Show notes

    What tequila, oysters, and gambling can teach you about treating burnout. (And no, the point is not to get drunk on alcohol/an aphrodisiac or throw your money away carelessly.)

    [BOOK HAUL] Hooked on reading over the holidays in a world without work? Learn from the big nine digital transformations in history and how to spot up-and-coming non-obvious mega trends before 2030 because the future is faster than you think. Plus, is money (actually) for nothing?

    4 simple steps to read voraciously and actually implement what you learn. Plus, how the occurrence of current events was actually predicted more than 3,400 years ago.

    The 4 biggest mistakes Big Pharma is currently making when marketing the Covid-19 vaccine and what they can do to convince more people to be innoculated.

    2 sneaky psychology principles that can influence people to do anything you want. (Hint: The key is to start small and then…)

    Copywriting doesn’t apply to marketing for restaurants right? WRONG. Here’s how to write persuasively, even when you’re selling veggie burgers.

    Transitioning to a managerial position at work or in your business? Then you MUST learn these 21 irrefutable laws of leadership.

    How to make $2-$5 million in 1.5 years as a new offer/business owner by applying these 6 time-tested marketing strategies.

    What’s worse than trading time for money? Stefan shares 3 key hiring principles when you’re scaling your business.

    If you’re writing copy for a non-profit offer, watch this to learn how to write a compelling gut-wrenching story to exceed your fundraising target.

    Useful resources/links

    List of Books Stefan Shared...

    “The Future is Faster Than You Think”: https://www.amazon.com/Future-Faster-...

    “Non Obvious Megatrends”: https://www.amazon.com/Nonobvious-Meg...

    “The Big Nine”:

    https://www.amazon.com/Big-Nine-Think...


    “Digital Transformation”:

    https://www.amazon.com/Digital-Transf...


    “2030”:

    https://www.amazon.com/2030-Biggest-C...


    “Hooked”:

    https://www.amazon.com/Hooked-How-Bui...


    “A World Without Work”:

    https://www.amazon.com/World-Without-...


    “Money for Nothing”:

    https://www.amazon.com/Money-Nothing-...


    “Influence”: https://www.amazon.com/Influence-Psyc...


    “21 Irrefutable Laws of Leadership:

    https://www.amazon.com/21-Irrefutable...


    Dee Braun’s “Direct Response Mktg Partners” Facebook group

    https://www.facebook.com/groups/email...


    Amber Spears “Traffic Tribe”

    https://eastfifth.samcart.com/product...


    Get rid of writer’s block and predictably crank out high-converting sales copy in record time with Stefan’s “RMBC” copywriting course:

    https://www.thermbcmethod.com/sp3/


    Subscribe to “The Road to a Billion” Podcast on iTunes

    https://podcasts.apple.com/us/podcast...


    Justin & Stefan Talk Copy - Facebook Group

    https://www.facebook.com/groups/19315...

    1 hr 35 min
  • How to Write Copy For Non-Profit Offers & Get Paid | Copy

    Most of the time, you’re probably writing copy for offers that are for profit.

    So how should you approach writing for a non-profit offer instead?

    If you’re unsure about how to write it...

    Plus, how to know when you should start charging after providing a potential prospect with free samples.

    Join this episode of “The Road to a Billion” with Stefan Georgi...

    The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

    In this episode, Stefan and boy wonder Ed Reay team up to share powerful freelancing insights on topics including:

    If you’re writing copy for a non-profit offer, watch this to learn how to write a compelling gut-wrenching story to exceed your fundraising target.

    What to do next when you’ve already got one foot in the door with an industry expert, without coming off as needy and annoying.

    (**for further information and timestamps, check out the “show notes” section below)

    How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

    Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

    Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

    And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

    Show Notes

    • 1:29 - If you’re writing copy for a non-profit offer, watch this to learn how to write a compelling gut-wrenching story to exceed your fundraising target.
    • 8:13 - What to do next when you’ve already got one foot in the door with an industry expert, without coming off as needy and annoying.

    Useful resources/links

    Connect with Stefan on a deeper level and discover exclusive insights into the world of copy, freelancing and entrepreneurship that can transform your life...

    https://www.stefanpaulgeorgi.com/subscribe/ 

    Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

    https://www.thermbcmethod.com/sp3/  


    Justin & Stefan Talk Copy Facebook Group: 

    https://www.facebook.com/groups/1931560346918594 

    22 min
  • How to Become An Expert Freelancer | Freelancing

    If you are a freelancer and you’re unsure about how you can take on more clients without starting an agency, how to grow an email list, what affiliate marketing is and how to close big ticket clients... 

    You CAN’T miss this episode of “The Road to a Billion” with Stefan Georgi...

    The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

    In this episode, Stefan and boy wonder Ed Reay team up to share powerful freelancing insights on topics including:

    Just do these TWO things to build your own email list.

    3 essential elements to incorporate when writing copy for the real estate niche, especially when targeting high net worth individuals.

    Two Facebook groups to join if you want to learn more about affiliate marketing. Plus, how to take on more work as a copywriter, without going the agency route.

    Stefan’s secret for getting a commitment from prospects and closing them over the phone, even when he quotes them $50,000. Plus, avoid this ONE mistake that can cause a deal to fall through instantly.

    (**for further information and timestamps, check out the “show notes” section below)

    How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

    Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

    Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

    And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

    Show Notes

    • 1:51 - Just do these TWO things to build your own email list.
    • 3:16 - 3 essential elements to incorporate when writing copy for the real estate niche, especially when targeting high net worth individuals.
    • 5:00 - Two Facebook groups to join if you want to learn more about affiliate marketing. Plus, how to take on more work as a copywriter, without going the agency route.
    • 7:44 - Stefan’s secret for getting a commitment from prospects and closing them over the phone, even when he quotes them $50,000. Plus, avoid this ONE mistake that can cause a deal to fall through instantly.

    Useful resources/links

    Connect with Stefan on a deeper level and discover exclusive insights into the world of copy, freelancing and entrepreneurship that can transform your life...

    https://www.stefanpaulgeorgi.com/subscribe/ 

    Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

    https://www.thermbcmethod.com/sp3/  


    Justin & Stefan Talk Copy Facebook Group: 

    https://www.facebook.com/groups/1931560346918594 

    13 min
  • Boost Profits Solving This 1 Problem | RTB#26

    Do you feel like you are ONE step away from massive success but just CAN’T figure out the missing piece of the puzzle?

    Then make sure to watch Episode 26 of The Road to a Billion with Stefan Georgi…

    The call-in show where YOU get to ask questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

    In this episode, Stefan and boy wonder Ed Reay join forces to answer burning questions and share game-changing insights on topics including:

    -The 2 BIGGEST challenges freelancers and copywriters face when first starting and how to CRUSH them

    - How to persuade your client to email their list more often (this could TRIPLE their revenue, and consequently, your income!)

    - A paradoxical piece of advice that can lead to higher performance and ideas that could potentially change your life

    (**for further information and timestamps, scroll down to the “show notes” section)

    How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?

    “The Road to a Billion” Radio Show airs Thursdays at 10 am PST…

    Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else.

    Sign up here: https://www.stefanpaulgeorgi.com/subs...

    And make sure to subscribe to Stefan’s YouTube channel to get notified about new episodes the moment they’re released.

    https://bit.ly/SubscribeStefanGeorgiYT

    Show notes

    3 ways to tweak the messaging of your offer and appeal to different avatars in your target audience.

    A sneaky way to charge a prospective client more and they’ll even be willing to pay it!

    How to calculate the marginal benefit versus the marginal cost of offering a higher ticket service.

    The BIGGEST misconception that most freelancers have about success. (Hint: Even Stefan was guilty of this when he first started out.)

    If you’re in the music niche, then watch this to learn how to create a unique offer that’s tailored to musicians to the tee.

    How Stefan finally broke free of the feast famine cycle as a new copywriter 7 years ago.

    2 simple tricks to convince clients to test new marketing ideas, especially if it’s not yet proven in their niche.

    Why adopting a “Redlining Sportscar” mindset to work is the perfect recipe for failure. In fact, Stefan’s best ideas come when he does this one contrarian thing instead.

    How to avoid the “Scope Creep” and not be at the mercy of your client’s whims and fancies.

    The 2 secrets to getting booked in advance as a freelancer.

    Why it pays to be “ethically unfaithful”, even after you’ve landed your dream client.

    Writing for the real estate niche? Here are 2 quick and simple ways to create attention-grabbing leads.

    What most copywriters misunderstand about Facebook compliance. Plus, the fastest way to validate an offer before you go all-in on it.

    8 crucial questions to consider when creating your own offer. WARNING! Skip answering them and you’ll end up resenting your offer and shooting yourself in the foot.

    Discover the 3 best ways to venture into the spiritual niche. Plus, how to land huge entities instead of working with broke psychics and getting paid peanuts.

    The fundamental difference between paradoxical questions and fascinations/bullets.


    Useful resources/links

    Ed Reay’s Email list

    http://edreay.com/


    Get rid of writer’s block and predictably crank out high-converting sales copy in record time with Stefan’s “RMBC” copywriting course:

    https://www.thermbcmethod.com/sp3/


    Subscribe to “The Road to a Billion” Podcast on iTunes

    https://podcasts.apple.com/us/podcast...


    Justin & Stefan Talk Copy - Facebook Group

    https://www.facebook.com/groups/19315...

    1 hr 31 min
  • On Balancing Heavy Workloads and Multiple Clients | Freelancing

    If you are struggling with heavy workloads and are unsure whether to take on certain projects or clients...

    You CAN’T miss this episode of “The Road to a Billion” with Stefan Georgi...

    The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

    In this episode, Stefan and boy wonder Ed Reay team up to share powerful freelancing insights on topics including:

    How to book clients in advance to simplify your life, make as much money as possible, and never lack work as a freelancer

    How to avoid overpromising and under-delivering when dealing with multiple prospects or clients 

    (**for further information and timestamps, check out the “show notes” section below)

    How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

    Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

    Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

    And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

    Show Notes

    • 1:28  How to book clients in advance to simplify your life, make as much money as possible, and never lack work as a freelancer
    • 10:28  How to avoid overpromising and under-delivering when dealing with multiple prospects or clients

    Useful resources/links

    Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life...

    https://www.stefanpaulgeorgi.com/subscribe/ 

    Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

    https://www.thermbcmethod.com/sp3/  


    Justin & Stefan Talk Copy Facebook Group: 

    https://www.facebook.com/groups/1931560346918594 

    22 min
  • How to Boost Productivity and Performance | Mindset

    Join 9-Figure entrepreneur Stefan Georgi in Episode 76 of “The Road to a Billion”...

    The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

    In this episode, Stefan and boy wonder Ed Reay team up to share a paradoxical piece of advice that can lead to higher performance and ideas that could potentially change your life.

    So if you’ve been struggling with productivity and reaching goals, make sure to pay attention and listen all the way through till the end! 

    How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too? 

    Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else. 

    Sign up here: https://www.stefanpaulgeorgi.com/subscribe/

    And make sure to hit the subscribe button NOW to get notified about new episodes the moment they’re released!

    Useful resources/links

    Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life...

    https://www.stefanpaulgeorgi.com/subscribe/ 


    Get rid of writer’s block and predictably crank out home run copy in record time with Stefan’s “RMBC” copywriting course:

     https://www.thermbcmethod.com/sp3/ 


    Justin & Stefan Talk Copy Facebook Group: 

    https://www.facebook.com/groups/1931560346918594

    17 min

About The Road To A Billion

From the publisher's feed

If you are a copywriter or entrepreneur looking to MASSIVELY grow, this podcast will provide actionable insights on how to maximize your success.