In this episode of Expert In You, Ann Carden chats with Barbara Boyd about her journey to becoming a successful publisher and ghostwriter. Barbara shares insights on identifying ideal clients, aligning with their goals, and the investment required to write a book. They discuss self-publishing vs. traditional publishing and how the evolving industry, including AI, impacts authors. Barbara also covers client acquisition, future goals, and advice on managing information overload. The episode wraps up with tips on coaching formats, time management, and advice for aspiring authors. Upcoming events are highlighted too.

With a remarkable portfolio spanning over 200 books, Barbara has worked as a book coach, developmental editor, and ghostwriter on a wide range of topics, including leadership, marketing, finance, health, and agriculture.

Career Highlights:

• Certified as a nonfiction book coach by Author Accelerator.

• Coached Author Accelerator founder Jennie Nash in writing Blueprint for a Nonfiction Book and Blueprint for a Memoir.

• Authored a dozen books under her name for series such as For Dummies, Complete Idiot’s Guide, and Teach Yourself Visually.

Barbara’s dedication to coaching ensures her clients produce rich, compelling content that resonates deeply with readers.

Learn more about Barbara Boyd:

🌐 Website: www.barbarajboyd.com

🔗 LinkedIn: https://www.linkedin.com/in/barbarajboyd/

(0:00) Introduction and Guest Background

(1:40) Barbara Boyd's Transition to Publishing and Ghostwriting

(4:31) Identifying Ideal Clients and Their Goals

(7:32) Writing a Book: Time Frame and Investment

(11:01) Comparing Self-Publishing and Traditional Publishing

(12:53) Evolving Publishing Industry and AI Impact

(23:02) Acquiring Clients and Setting Future Goals

(27:04) Managing Information Overload and Staying Focused

(30:33) Coaching Formats and Time Management

(32:22) Concluding Advice on Book Writing

(33:17) Episode Conclusion and Upcoming Events