The Road to Seven

“Your entire health of your business is rooted in the numbers.”

-  Shelagh Cummins

Are your emotions around money hurting your business?

It’s no secret that numbers can hold incredible power over us. The number on a test, scale, or bank balance can fill us with pride or shame. But letting emotions take the wheel when dealing with numbers doesn’t lead to good decision-making — in fact, it can cloud your judgment, especially when it comes to making strategic choices for your business!

The health of your business is entirely based on its numbers. Being a successful entrepreneur means treating these numbers as data and receiving them without judgment. Your numbers are not a reflection of who you are as a business owner — they are valuable feedback that will help you pinpoint the changes you need to make in order to push your business forward!

Once you’ve made your money mindset shift, you’ll be able to use your business numbers to make strategic decisions in your business… without being held back by emotions.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

✔   The power of removing story and emotion from your key decisions

✔   How to monitor the success of your business using data — and the top 3 things to focus on

✔   Why micro-conversions are an important metric to track when it comes to perfecting your marketing
  

Highlights:‌ ‌

02:16  The Business Accelerator

03:31  Weight struggle story

05:46  Removing emotion from numbers

10:01  Data & tracking your impact

11:39  Micro-conversions

13:59  The sales process

16:44  Expenses

18:15  Action items  

 ‌

Links:‌ ‌

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

   ‌

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins  

“I don’t want to do corporate America… I needed something that was different.”

- Precious Rodgers

Have you tapped into the awesome power of Pinterest for business yet? If not, you won’t want to miss this episode!

My guest is Precious Rodgers, a Pinterest marketing expert and ad specialist who helps online entrepreneurs unlock Pinterest’s potential to get more eyes on their content and grow their audience (and email list!).

That’s right, Pinterest isn’t just for interior design and recipes! Pinterest is not just another social media platform, either —  it’s a powerful search engine that rewards consistency and design and offers longer-term benefits than platforms like Instagram or Facebook. Used properly, it can be a vital part of your digital marketing strategy!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

✔   How Presh grew from being a virtual assistant to starting her own agency — and becoming a Pinterest Badass!

✔   The role that cold pitching played in helping Presh land her first clients (and her best practices)

✔  How Presh shifted from selling herself to clients to selling the impact that she has

  About Precious Rodgers: Presh Rodgers is a Pinterest Marketing Expert and Ads Specialist (or Pinterest Badass for short). She helps online coaches, service providers, and content creators pimp Pinterest to get more eyes on their content, grow their email list with action takers, and overall skyrocket their visibility with and without ads. 

Highlights:‌ ‌

02:15  Meet Precious Rodgers

04:20  Why Pinterest drew her in

05:21  Presh’s early career

07:38  Cold pitching & Presh’s first clients

09:57  Selling mindset shift

11:43  Niching down

15:05  Growing an agency & hiring

17:49  Biggest challenges

19:06  The impact of Covid-19

20:00  Investing in learning

21:58  What she would change

23:30  What’s next?

Links:‌ ‌

Presh Rogers  

https://preshrodgers.com/assistant/links   

Instagram: @preshrodgers 

To work with me and make your next power move, visit: https://www.theroadtoseven.com/

Stay Connected  

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.  

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!  

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins  

“When you can make money from your messaging, the right people are going to start lining up for your offers.”

- Shelagh Cummins

In this episode, I’m going to reveal seven areas where women entrepreneurs tend to unknowingly sabotage their own businesses — and in many cases, actually rob themselves of substantial revenue!

Be warned — the content in this episode may throw you for a loop. But that’s all the more reason to dive in, as we’re going to be talking about things that you, as a business owner, absolutely need to hear.

From hashtags to schedulers, web design to messaging, I want women entrepreneurs to stop getting in their own way and start dominating their niches and standing proudly in their value.

I hope that after listening, you can take a deeper look at your business and make any small (or big!) changes you may need in order to continue your journey on the Road to Seven!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

✔  Why so many business owners try to save money in the wrong places — and how it can cost them even more in the long run

✔   The importance of having a solid plan for growth and maintaining consistency

✔  How we should be showing up for other women entrepreneurs and for our clients

Highlights:‌ ‌
01:46  Listener shout-out

03:24  Tripping over the pennies

07:17  Talking to clients

09:14  Articulating your offers

11:56  Relating to other entrepreneurs

17:53  Planning for growth

19:52  Recap

Links:‌ ‌

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins  

https://facebook.com/ShelaghCummins  

https://linkedin.com/in/shelaghcummins

“I just wanted to have choices. I just wanted to be able to do the things that I wanted to do, when I wanted to do them.”

- Sandy Forster

Is it possible to move from welfare to millionaire through coaching? It absolutely is — and Sandy Forster is living proof.

While Sandy is now a respected money mindset mentor with a bestselling book under her belt, she didn’t always enjoy financial freedom — or even have a solid understanding of finance.

At one point, Sandy was $100k in debt, on welfare, and struggling to raise her children. She believed she was “destined to be poor.” With even small money decisions causing her stress, she knew something had to change.

Now, she helps other women create lives of abundance and freedom. Tune in for the inspiring story of how she built her brand from scratch!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

✔   How The Law of Attraction kick-started Sandy’s amazing (and lucrative) mindset shift

✔   How long it took Sandy to move from welfare to millionaire

✔   Why the potent combination of empowered action and energy can be SO transformative!

About Sandy Forster:
Sandy Forster is a money mindset mentor who went from welfare to millionaire, was featured in Oprah’s Aussie Secret, and loves inspiring and empowering women to break through blocks, manifest more money, and create lives they’re passionate about. Her award-winning international bestseller How to Be Wildly Wealthy Fast has been translated into over 11 languages.

Highlights:‌ ‌

02:02  Meet Sandy Forster

04:36  Positive thinking

06:42  Opening up to possibilities

11:28  How long did it take to be profitable?

13:00  The focus & what the universe delivered

18:25  Wildly Wealthy Women

22:37  Transformational Leadership Council

25:18  Body, mind, action

26:19  Sandy’s practices

29:13  Next steps

Links:‌

Sandy Forster  

https://www.wildlywealthy.com  

https://www.wildlywealthyfree.com  

Instagram: @sandylforster  

https://www.facebook.com/Sandylforster  

https://www.thesecret.tv/wp-content/uploads/2015/04/The-Science-of-Getting-Rich.pdf 

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!  

Instagram: @shelaghcummins  

Twitter: @shelaghcummins<

“I show you the path. I never take the wheel.”

— Hadriana Leo

Personal finance coach Hadriana Leo (AKA The Money Navigator) teaches women how to be the heroes of their own financial stories!

Hadriana started as a traditional financial advisor, something she could do while at home with her daughters. She fell in love with financial service and through truly listening to her clients realized that the traditional advisory business model didn’t allow her to meet their greatest need. 

“These women really needed someone to journey with them, and not just throw numbers at them,” Hadriana says. “I realized that I had some gifts that I could lend to financial services that would allow me to meet that need and fulfill my own purpose.”

Hadriana offers her clients a unique blend of financial knowledge and an ability to provide nurturing guidance and support to help her clients lead richer, more secure lives.

In this interview, Hadriana talks about how she let go of her secret Cinderella fantasy and created her own “glass slipper” she could wear while walking into her purpose.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• Why financial coaching for women is so important
• How Hadriana has carved out and redefined her role as a Money Navigator
• How to establish the ROI on a coaching relationship

About Hadriana Leo
As The Money Navigator, Hadriana Leo is on a mission to inspire, empower, and equip women to unapologetically embrace and create wealth. Her unique methodology combines the key principles of math and mindset to help women confidently create their path to lasting wealth and legacy on their own terms!  Born in St Lucia, her energy is as warm as the sun. 

Highlights:‌ ‌

02:25  Path to coaching

05:17  Gender dynamics

07:44  Cinderella story

10:05  Owning wealth

13:21  Helping women

18:27  Redefining her role

22:11  Value proposition

25:05  Impact & imposter syndrome

25:58  Creating a voice

28:26  Lesson & what’s next

 ‌Links:‌ ‌

Hadriana Leo

https://hadrianaleo.com 

https://www.facebook.com/moneynavigator 

https://www.linkedin.com/in/hadrianaleo 

Instagram: @moneynavigator 

https://impostorsyndrome.com/book/overview 

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

“You have to be in it for the right reason.”

— Ariana Jackson

Ariana Jackson has a long history of supporting the vulnerable in her community. After adopting her daughter and closing down their therapeutic foster home, Ariana co-founded an assisted living home to support a friend’s foster son who was aging out of foster care and facing homelessness.

When Ariana realized how challenging the process was, she also realized her desire to make a larger impact.

She started the Direct Care CEO Facebook group and began offering masterclasses to help direct care professionals build thriving practices and improve the lives of those in need.

Her trainings include not only how to get licenced, but how to navigate the complex Medicaid system and scale up. 

“What I believe sets me apart from other coaches out there that may do the same thing is I’m building this component in for not only starting, but for the future,” Ariana explains. “The future to grow, and to scale, and to implement systems in their business.”

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• The biggest lessons Ariana learned on her journey 
• The challenges Ariana faced — and how she overcame them
• The differences between fostering and therapeutic fostering

About Ariana Jackson

Ariana Jackson is a former direct support professional by way of therapeutic foster parent. In the past, she was frustrated and overwhelmed while trying to understand how to get her business in care started. After identifying her strengths of advocacy, connection, and communication, she put the foundation in place to elevate as a direct support professional, and became CEO and co-founder of a home- and community-based agency. Now, she helps people navigate and start their own direct care businesses. 

Highlights:‌ ‌

02:26  Meet Ariana Jackson

04:22  Fostering definitions

07:12  The support Ariana offers

08:55  Challenges

12:24  Faith & passion

16:19  Big lessons

17:35  Care & training

20:10  What’s next?

21:43  What she knows now

Links:‌ ‌

Ariana Jackson

https://www.facebook.com/groups/dsptoceo

https://www.mrsarianajay.com

Instagram: @mrs.arianajay

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

 ‌Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

“You’ve got to let go. You have to let people do things their way, because what you care about is the result of their work.”

- Shelagh Cummins

Are you looking to hire? Are you considering it? Or have you started to hire?

If so, you’re not going to want to miss this episode!

I’m going to dig deep into the details of what you need to know when stepping into a leadership role in your small business. 

This includes how to approach the hiring and onboarding processes in order to find the right people for your business, how to assess employee performance using the three Cs (competence, capacity, and communication), how to set fair and effective performance objectives, what to do when a team member falls short — and how to understand what might have gone wrong.

As you build your team, your role in your business evolves by necessity. If you’re already well into hiring for your business, don’t worry — you’ll still find a lot of very valuable information here to help you build and nurture an incredible team.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• Why resistance to hiring isn’t the moneysaver you may think it is
• The #1 first step you must take in order to be an effective leader in your business
• What to do during the hiring and onboarding process in order to find your best-fit team

Highlights:‌ ‌

01:10  Listener shout-out

01:43  Why small business owners resist hiring

03:56  Your first step as a leader

04:56  Trust & due diligence

05:51  Setting probationary objectives

07:38  Offering a permanent contract

08:52  3 Cs & performance issues

15:29  Your evolving role

16:59  You CAN lead

 ‌Links:‌ ‌

The Business Accelerator is here to help you bust through your plateaus, move past your roadblocks and create that core offer that sells itself to set you up for growth, fulfillment, and success!

https://www.theroadtoseven.com/the-business-accelerator-live 

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

“We kind of broke a lot of the rules.”

- Suzie Yorke

Suzie Yorke is on a mission to bring healthy fats back.

In this episode, Suzie guides us through her step-by-step journey from coming up with an initial high-fat snack bar concept to having a full line of products on the shelves — including practical, actionable tips on how to secure distribution in Canada!

An eleven-time Ironman competitor, Suzie spent years on a low-fat diet — only to hit a wall in her mid-40s. After reading Nina Teicholz’s Big Fat Surprise, she shifted to a high-fat, low-carb diet, and felt better right away. 

Unable to find convenient, good-fat snacks and seeing an opportunity to help others through food, Suzie launched Love Good Fats, a company that produces high-fat, low-carb, and low-sugar products. 

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

>  How Suzie grew her company from one delicious, high-fat bar to a full product suite  

>  The start-up struggles Suzie faced — and how she worked through them 

>  How she decided when to get funding — and what the money did for her business

About Suzie Yorke
Suzie Yorke’s company Love Good Fats produces high-fat, low-carb, and low-sugar products, and is one of the fastest-growing bar brands in North America. Suzie has been recognized several times since launching Love Good Fats, including the 2019 Mompreneur Start Up Award, 2019 WXN Top 100 BMO Entrepreneur Award, and 2020 RBC Canadian Women Entrepreneur Awards Ones to Watch Award.

Highlights:‌ ‌

02:37  Meet Suzie Yorke

03:56  Diet epiphany

07:58  Getting the first bar on the shelves

11:46  Start-up costs & struggles 

14:20  First hires

15:27  Funding & networking

18:17  Production setbacks

19:56  Early successes

24:04  Dealing with naysayers

29:53  Product line

32:15  COVID-19

35:50  Biggest lessons

37:37  What’s next?

Links:‌ ‌

Suzie Yorke

https://www.lovegoodfats.ca 

Instagram: @lovegoodfats, @suzie.lovegoodfats

The Business Accelerator

https://www.theroadtoseven.com/the-business-accelerator-live 

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/ 

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

“What matters most to your longevity as an entrepreneur is what you do when the going gets tough.”

- Shelagh Cummins

It’s not always rainbows and unicorns when we’re building our businesses.

When the going gets tough, how you react and the choices you make can have a huge impact.

Entrepreneurs tend to love sharing the highlights of their businesses — those breakthroughs that help them tap into their ideal audience, bust through revenue plateaus, or come up with the perfect offer.

And it’s great to have that inspiration, don’t get me wrong! I love a good success story as much as the next person.

But we don’t often see the lowlights of running a business — the obstacles and setbacks that every entrepreneur deals with on their Road to Seven.

Learning how to deal with the lowlights is just as important as celebrating  the highlights!

This episode is all about exploring those lowlights — especially the ones that have popped up for so many of us during the last year. You’ll learn key survival strategies for keeping up your productivity and motivation throughout lockdown.

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

>  Simple steps you can take right now to increase mental focus & energy during lockdown 

>  How to find joyful micro-moments & space for solitude — even when you have kids at home 

>  The unorthodox technique I use to find clarity and insight

Highlights:‌ ‌

01:29  Road to Seven Business Accelerator 

02:13  What about the lowlights?

03:48  The #1 thing to remember

06:04  Finding solitude

08:30  What can you control?

10:11  Energy levels

12:11  Surrendering

13:37  Micro-joys & micro-wins

16:59  My unorthodox technique

18:34  What do you do?

19:05  You are seen

Links:‌ ‌

The Business Accelerator — refine & strengthen your core offer!

https://www.theroadtoseven.com/the-business-accelerator-live 

To work with me and make your next power move, visit:

https://www.theroadtoseven.com/

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

“I will give anyone advice on their images and what they should be doing.”

- Trina Turl

Could branding photography be the missing ingredient your business website needs?

Trina Turl specializes in capturing vibrant, stunning images that help small businesses and brands stand out from the crowd!

A former wedding photographer, Trina shifted to photography for small businesses, shooting interiors, products, and small groups. She also provides magazine-quality stock images at accessible prices through her new business, Clio & Fox.

Branding photography is a specialty Trina shifted to after joining small business communities on Facebook and realizing the value she could bring. 

“Once you become part of the small business community, you kind of see what they need, and it’s not really being addressed by strictly commercial photography. It’s a nice blend of the wedding, in the way that you’re interacting with people,” Trina explains, “But there’s also a lot of planning and thinking ahead of time that goes into it, which I also really love.”

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• What branding photography is and how it’ll help your business stand out!  
• How choosing the wrong stock photos can dilute your brand 
• How Trina reinvented herself with an entirely new brand and product!

About Trina Turl
Trina is an experienced photographer specializing in product, food, interior and branded content photography for small businesses. She wants the small biz community to have access to magazine-quality images that will amplify their message and get their brands noticed. Trina does this through her stock photography business Clio & Fox and her custom commissioned work through trinaphoto.com.

Highlights:‌ ‌

• 01:55  Meet Trina Turl
• 05:26  First gigs
• 08:00  Commercial photography
• 09:47  Branding photography
• 12:15  Clio & Fox
• 14:25  Community
• 15:28  Challenges
• 18:58  Accountability
• 21:14  Reinvention
• 24:31  Takeaway  ‌

Links:‌ ‌

Trina Turl

https://www.trinaphoto.com

https://clioandfox.com 

Instagram: @trinaphoto, @cliofoxstock

https://www.facebook.com/clioandfox 

https://anchor.fm/justpushgo 

The Capital Access Program

https://www.theroadtoseven.com/capital-access-program 

To work with me and make your next power move, visit:

https://theroadtoseven.com 

The Business Accelerator Program

https://www.theroadtoseven.com/the-business-accelerator-live 

Stay Connected

Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.