Whether you're new to social media or a veteran, this episode of The Road We Travel is a master class on how to build an audience. VDOT's Ellen Kamilakis tells us about tweeting from the passenger seat of a snow plow, how the "Meemaw" character was born of necessity, and how to turn an audience into a community.

Do you know what to do if your vehicle becomes stuck at a railroad crossing? Better yet: Do you know how to avoid getting stuck in the first place? Our guest is Tracey Lamb with Operation Lifesaver.

Brantley Tyndall is Director of Outreach for Bike Walk RVA, a program of Sports Backers that advocates for comfortable and connected places to bike and walk for people of all ages and abilities. Sports Backers created Bike Walk RVA to advocate for protected bike lanes, paved shared-use paths, safe intersections, and calm neighborhood streets and to and help normalize biking and walking throughout the Greater Richmond region.

Dr. Klauer describes VTTI's research into distracted driving, teen driving, and emerging technology.

As we continue our three-part series on distracted driving, our guest is Christina Dempsey, founder of 3 Ribbons for 3 Reasons. Christina lost three loved ones to a crash caused by a distracted driver. She decided to make a difference through outreach and education.

Our guest is Jennifer Smith, co-founder of StopDistractions.org.