The Robyn Graham Show a Podcast for Christian Women - Become Calm, Confident, and Consistent

Betty is passionate about advocating for those who think they don’t have a voice. She is also passionate about helping girls and women reach their fullest potential. Mentorship is much like planting a seed and coming back months later to see this beautiful bloom!

Betty built her non-profit, EmpowHer around her passion.   Passion leads to vision.  Action, even on a small vision, can have a huge impact.   Likewise, it takes confidence to take action. It’s often necessary to push fear aside leads to positive action and inspiring results.

The Power of One

Similarly, Betty wants us to know the power of ONE. ONE person can make a difference for many people by taking action on that 'small' vision. Betty didn't realize that she was creating  a 'movement' that would contribute to gender and racial equity. But that is exactly what she and her organization do every day by empowering the girls and women that are involved with EmpowHER.

Together, through mentorship, they are changing the trajectory of those who once thought of themselves as voiceless. Each of us has the power to become part of a solution and help solve problems in society.

First Phase

Betty’s first phase was in sales and marketing for tech companies like IBM and other major brands. As a teen, she could never have dreamed of her life as a Sales Executive managing hundreds of people and $100 million budgets. She was the first in her family of 8 to graduate from college even after becoming a teen mom right out of high school.

Betty has traveled to over 50 countries and lived abroad in South Africa after leaving corporate America in her 40's for a job with more meaning and purpose.

Second Phase

She found her second phase by becoming aware that her life would have meaning if she could share what she had learned during her lifetime.  Upon this realization, she set out to enhance the lives of others.   Betty realized that money, fine cars and clothes did not provide her with lasting satisfaction.

It was not a straight line to get to her second phase. She actually started an Executive Coaching business and had many satisfied clients, but coaching wasn't satisfying her. In fact, she was developing EmpowHer at the same time that she was coaching. Betty realized that her joy came from helping people and making a difference in their lives. She further realized that she wanted to focus on helping those who might not have the chance to become an executive unless someone like her was there to mentor them and show them the way.

Starting the EmpowHer Mentorship Program

Upon this realization, she decided to let her coaching business go and adjusted her lifestyle to give her time and talent by creating a path for teen girls to avoid the pitfalls that she had fallen into. She had seen the evidence of mentoring teen girls when during her time in corporate America. As she mentored young women she witnessed the impact she could have on another person's life just by sharing her knowledge and encouraging them to dream big dreams. That is what EmpowHer does with more than 100 mentors who volunteer and help students imagine what is possible.

The Power and Value of Mentorship – Giving and Getting

There is a tremendous amount of power and value in mentorship.  Mentorship is about giving and getting.

EmpowHer is based in Los Angeles, California and exists to help teen girls become the best version of themselves by providing them tools to build strength from within. The organization partners with middle schools in under resourced communities that are invested in building the next generation of compassionate leaders and developing the social emotional skills that will contribute to the success of these students. EmpowHer is the only external agency that is embedded as part of the school day as a gender specific class. The EmpowHer Institute serves over 400 teen girls annually while providing a safe environment to overcome trauma and excel academically.

About Betty

Betty LaMarr, Author/Founder/Executive Director of EMPOWHER INSTITUTE, is passionate about serving others through coaching and mentoring. While living in South Africa, Betty saw the devastating effects poverty and powerlessness have on girls and women. She also saw what happens when girls and women are offered even modest opportunities for empowerment: Women discover independence; girls seek education and life-chances for entire families and communities are positively altered as the cycle of poverty and dependency is broken.

Inspired by her South Africa experience, Betty came back to the United States and founded EmpowHer Institute in 2003. Her mission was to create self-driven success for low-income middle and high school girls to reduce the high school dropout rate of more than 50%. The strategy is providing sisterhood, relevant training, power of choice and resiliency as a means to overcome poverty and to help young women meaningfully serve their communities.

Betty earned a BA in Business Administration from California State University at Los Angeles, and an MBA from Pepperdine University.  She is a featured author in books: Discover Your Inner Strength, The Heart of Women in Business, Million Dollar Conversations and Life Moments for Women. As an activist for change, the Mayor of Los Angeles and California’s Lieutenant Governor honored Betty for outstanding community service as well as her contributions to a variety of youth organizations. Betty was most recently awarded the Pepperdine Graziadio School Waves of Service Award to an alumna whose career demonstrates a life strengthened for “purpose, service and leadership”

“Believe in yourself, you are better than you believe – Take the risk and believe in yourself.” – Betty LaMarr

Learn More and Connect with Betty and EmpowHer

Wine Down Summer Event: Swirl, Sip, Support - August 20th, 2020

Register Here:  https://empowhervirtual.eventbrite.com

Donate to EmpowHER:  https://empowher.org/donate/

Website: http://www.empowher.org

Facebook: https://www.facebook.com/EmpowherOrg/

Instagram: @empowherorgla

Twitter: @empowherla

YouTube: EMPOWHER INSTITUTE

Learn more about your host, Robyn Graham, click HERE.

To learn about The Brand Marketing Insider by Robyn Graham, click HERE.

Book a Brand Marketing Strategy Session HERE.

Ask Me Anything HERE.

Join the Brand Marketing Insider Private Facebook Group HERE.

Connect with me, Robyn Graham:

Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

 

Betty is passionate about advocating for those who think they don't have a voice. She is also passionate about helping girls and women reach their fullest potential. Mentorship is much like planting a seed and coming back months later to see this beautiful bloom! Betty built her non-profit, EmpowHer around her passion. Passion leads to vision. Action, even on a small vision, can have a huge impact. Likewise, it takes confidence to take action. It's often necessary to push fear aside leads to positive action and inspiring results. The Power of One Similarly, Betty wants us to know the power of ONE. ONE person can make a difference for many people by taking action on that 'small' vision. Betty didn't realize that she was creating a 'movement' that would contribute to gender and racial equity. But that is exactly what she and her organization do every day by empowering the girls and women that are involved with EmpowHER. Together, through mentorship, they are changing the trajectory of those who once thought of themselves as voiceless. Each of us has the power to become part of a solution and help solve problems in society. First Phase Betty's first phase was in sales and marketing for tech companies like IBM and other major brands. As a teen, she could never have dreamed of her life as a Sales Executive managing hundreds of people and $100 million budgets. She was the first in her family of 8 to graduate from college even after becoming a teen mom right out of high school. Betty has traveled to over 50 countries and lived abroad in South Africa after leaving corporate America in her 40's for a job with more meaning and purpose. Second Phase She found her second phase by becoming aware that her life would have meaning if she could share what she had learned during her lifetime. Upon this realization, she set out to enhance the lives of others. Betty realized that money, fine cars and clothes did not provide her with lasting satisfaction. It was not a straight line to get to her second phase. She actually started an Executive Coaching business and had many satisfied clients, but coaching wasn't satisfying her. In fact, she was developing EmpowHer at the same time that she was coaching. Betty realized that her joy came from helping people and making a difference in their lives. She further realized that she wanted to focus on helping those who might not have the chance to become an executive unless someone like her was there to mentor them and show them the way. Starting the EmpowHer Mentorship Program Upon this realization, she decided to let her coaching business go and adjusted her lifestyle to give her time and talent by creating a path for teen girls to avoid the pitfalls that she had fallen into. She had seen the evidence of mentoring teen girls when during her time in corporate America. As she mentored young women she witnessed the impact she could have on another person's life just by sharing her knowledge and encouraging them to dream big dreams. That is what EmpowHer does with more than 100 mentors who volunteer and help students imagine what is possible. The Power and Value of Mentorship – Giving and Getting There is a tremendous amount of power and value in mentorship. Mentorship is about giving and getting. EmpowHer is based in Los Angeles, California and exists to help teen girls become the best version of themselves by providing them tools to build strength from within. The organization partners with middle schools in under resourced communities that are invested in building the next generation of compassionate leaders and developing the social emotional skills that will contribute to the success of these students. EmpowHer is the only external agency that is embedded as part of the school day as a gender specific class. The EmpowHer Institute serves over 400 teen girls annually while providing a safe environment to overcome trauma and excel academically. About Betty Betty LaMarr, Author/Founder/Executive Director of EMPOWHER INSTITUTE, is passionate about serving others through coaching and mentoring. While living in South Africa, Betty saw the devastating effects poverty and powerlessness have on girls and women. She also saw what happens when girls and women are offered even modest opportunities for empowerment: Women discover independence; girls seek education and life-chances for entire families and communities are positively altered as the cycle of poverty and dependency is broken. Inspired by her South Africa experience, Betty came back to the United States and founded EmpowHer Institute in 2003. Her mission was to create self-driven success for low-income middle and high school girls to reduce the high school dropout rate of more than 50%. The strategy is providing sisterhood, relevant training, power of choice and resiliency as a means to overcome poverty and to help young women meaningfully serve their communities. Betty earned a BA in Business Administration from California State University at Los Angeles, and an MBA from Pepperdine University. She is a featured author in books: Discover Your Inner Strength, The Heart of Women in Business, Million Dollar Conversations and Life Moments for Women. As an activist for change, the Mayor of Los Angeles and California's Lieutenant Governor honored Betty for outstanding community service as well as her contributions to a variety of youth organizations. Betty was most recently awarded the Pepperdine Graziadio School Waves of Service Award to an alumna whose career demonstrates a life strengthened for "purpose, service and leadership" "Believe in yourself, you are better than you believe – Take the risk and believe in yourself." – Betty LaMarr Learn More and Connect with Betty and EmpowHer Wine Down Summer Event: Swirl, Sip, Support - August 20th, 2020 Register Here: https://empowhervirtual.eventbrite.com Donate to EmpowHER: https://empowher.org/donate/ Website: http://www.empowher.org Facebook: https://www.facebook.com/EmpowherOrg/ Instagram: @empowherorgla Twitter: @empowherla YouTube: EMPOWHER INSTITUTE Learn more about your host, Robyn Graham, click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Book a Brand Marketing Strategy Session HERE. Ask Me Anything HERE. Join the Brand Marketing Insider Private Facebook Group HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

Launching an online course can be intimidating to say the least.  It doesn’t have to be though. Denice Whiteley recently stopped by The Second Phase Podcast to share great insight on how to plan, create a process, and share the systems we need to effectively launch an online course.

First Phase

In Denice’s first phase she was a computer programmer for the Navy.   She worked as a civilian and had some pretty cool experiences.  When the base closed, Denice was nine months pregnant, so she took the opportunity to be a stay at home mom.

Eventually, Denice wanted to go back to work.   She tried some part time jobs but they weren’t exactly what she wanted to do nor did they last.  Then, she discovered the world of virtual assistants (VA’s).   Denice studied VA’s and eventually started her business as a VA.

Second Phase

While working for clients as a VA, Denice quickly realized that her gift is her ability to figure out the “tech” quickly and easily.  For her, tech is a jig-saw puzzle that is fun to put together where for the rest of us it is one giant headache.

Denice quickly niched down and changed her title to online course launch concierge and her VA business shifted gears to helping entrepreneurs launch on-line courses.

Time Needed to Launch an Online Course

Two months is the amount of time Denice suggests you allow yourself for launching an online course.   You will first create the content, then, identify the process, set up and automate the tech, and launch.

The Online Course Launch Process Email List

Use your email list to survey your audience to learn what problem they need/want you to solve for them.

You need 300 to 500 people on your email list to effectively launch a course.

Create the online course content

• Once you have the survey results, create the content for the online course.
• Begin with a webinar that will introduce you to your audience, tell them about the course and direct them to purchase the course by going to your sales page
• Create a sales page. The sales page provides more detail about the course and sells the course to get people to register.
• Write your email series. You will need an email for welcoming attendees to the webinar and giving them the login credentials, an email to be sent as a thank you after the webinar, an email the day after the email to remind them about the problem you will solve for them and information on how to purchase the course, and a couple of additional emails for day 2, 3, and 4 post the webinar each with additional facts about the course and the link to register.

Map the Process for Course Delivery

• Register for Zoom for delivery of webinar
• Create link for people to join the webinar
• Do the webinar
• Register participants
• Release modules
• Schedule group discussions
• Send out survey
• Ask for testimonials

Market the Webinar and Course

• Use Social Media
• Blog posts
• LinkedIn
• Email Marketing
• Pinterest

The Tools, Tech and Systems for a Successful Online Course

• Zoom
• Learning Management System
  • Teachable
  • Thinkific
• End to End System
  • Kojabi
  • Click Funnels
• Zapier
• Google Drive
• Email Management System
  • Active Campaign
  • Mail Chimp
  • Constant Contacts
  • Convert Kit

Don’t Make this Mistake

The biggest mistake people make is not having a warm audience before they launch a course and start selling.  Build your audience and know specifically what they want/need before launching.

About Denice

Denice Whitely is an online course launch concierge.  She’s a tech savvy virtual assistant who can solve most of your tech woes in minutes instead of the hours it takes you.  Denice coaches you through marketing strategies to help you create a course that sells to your ideal audience.  She lives in rural Upper Bucks County, PA with her husband and 5.5pound Chiweenie dog.   In her free time, she loves to hike and go to concerts of her favorite musicians.

Learn More about Denice and Connect with Her

Website: https://www.denicewhiteley.com/

Facebook: https://www.facebook.com/denicewhiteleyplc

Instagram: https://www.instagram.com/denicewhiteley/

LinkedIN: https://www.linkedin.com/in/denicewhitely/

Free Download: https://www.denicewhiteley.com/launch

Learn more about your host, Robyn Graham, click HERE.

To learn about The Brand Marketing Insider by Robyn Graham, click HERE.

Connect with me, Robyn Graham:

Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

 

 

Launching an online course can be intimidating to say the least. It doesn't have to be though. Denice Whiteley recently stopped by The Second Phase Podcast to share great insight on how to plan, create a process, and share the systems we need to effectively launch an online course. First Phase In Denice's first phase she was a computer programmer for the Navy. She worked as a civilian and had some pretty cool experiences. When the base closed, Denice was nine months pregnant, so she took the opportunity to be a stay at home mom. Eventually, Denice wanted to go back to work. She tried some part time jobs but they weren't exactly what she wanted to do nor did they last. Then, she discovered the world of virtual assistants (VA's). Denice studied VA's and eventually started her business as a VA. Second Phase While working for clients as a VA, Denice quickly realized that her gift is her ability to figure out the "tech" quickly and easily. For her, tech is a jig-saw puzzle that is fun to put together where for the rest of us it is one giant headache. Denice quickly niched down and changed her title to online course launch concierge and her VA business shifted gears to helping entrepreneurs launch on-line courses. Time Needed to Launch an Online Course Two months is the amount of time Denice suggests you allow yourself for launching an online course. You will first create the content, then, identify the process, set up and automate the tech, and launch. The Online Course Launch Process Email List Use your email list to survey your audience to learn what problem they need/want you to solve for them. You need 300 to 500 people on your email list to effectively launch a course. Create the online course content Once you have the survey results, create the content for the online course. Begin with a webinar that will introduce you to your audience, tell them about the course and direct them to purchase the course by going to your sales page Create a sales page. The sales page provides more detail about the course and sells the course to get people to register. Write your email series. You will need an email for welcoming attendees to the webinar and giving them the login credentials, an email to be sent as a thank you after the webinar, an email the day after the email to remind them about the problem you will solve for them and information on how to purchase the course, and a couple of additional emails for day 2, 3, and 4 post the webinar each with additional facts about the course and the link to register. Map the Process for Course Delivery Register for Zoom for delivery of webinar Create link for people to join the webinar Do the webinar Register participants Release modules Schedule group discussions Send out survey Ask for testimonials Market the Webinar and Course Use Social Media Blog posts LinkedIn Email Marketing Pinterest The Tools, Tech and Systems for a Successful Online Course Zoom Learning Management System Teachable Thinkific End to End System Kojabi Click Funnels Zapier Google Drive Email Management System Active Campaign Mail Chimp Constant Contacts Convert Kit Don't Make this Mistake The biggest mistake people make is not having a warm audience before they launch a course and start selling. Build your audience and know specifically what they want/need before launching. About Denice Denice Whitely is an online course launch concierge. She's a tech savvy virtual assistant who can solve most of your tech woes in minutes instead of the hours it takes you. Denice coaches you through marketing strategies to help you create a course that sells to your ideal audience. She lives in rural Upper Bucks County, PA with her husband and 5.5pound Chiweenie dog. In her free time, she loves to hike and go to concerts of her favorite musicians. Learn More about Denice and Connect with Her Website: https://www.denicewhiteley.com/ Facebook: https://www.facebook.com/denicewhiteleyplc Instagram: https://www.instagram.com/denicewhiteley/ LinkedIN: https://www.linkedin.com/in/denicewhitely/ Free Download: https://www.denicewhiteley.com/launch Learn more about your host, Robyn Graham, click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

“Your intuition already follows your values system you just might not realize it yet.  By understanding what is driving you, it allows you to remain curious through the process and explore all those silly, little, weird, crazy ideas.”   ~ Deanna Frances

First Phase

Deanna was in corporate insurance industry for 12 years and then became a 1099 consultant.  Deciding she didn’t want to be tired to one revenue stream or one company, she decided to really explore curiosity.  From here she started two small businesses, a corporate health coach and a plant-based chef).

During the last couple of years that she was in the insurance industry Deanna set out to dive into creativity, learn from like-minded women who were exploring their curiosity and taking action.  This led her to begin her podcast, Lean Into Curiosity Podcast.

Second Phase

After a year of podcasting, Deanna has learned and taken imperfect messy action to create a business around discovering values and applying them to both your personal life and business.

Every business has a set of core values and those values came from a person, a leader within the organization.

Values

Deanna believes your intuition is following your values.   You are making decisions based on your values, but you just might not realize it yet.  It isn’t until you hone in on the feelings of those values that you identify what’s holding you back, what’s making you not feel good about a certain area of your life, but you first have to determine what’s important, why it’s important and how you can apply it to your life.

Start with applying values to little decisions in your life.   This will filter into the major, life changing decisions you have to make.

As you change, reevaluate your values and what’s driving you to make decisions.

Identifying Your Values

Listen to Episode 2 of Lean Into Curiosity Podcast.

Choose from the list of 200 words that represent core values.  Follow your intuition and circle 20 to 30 words.  From there, identify overlap between the words.   This will permit you to narrow your choice down to 3 to 5 words.

Applying Your Core Values in Entrepreneurship

The entrepreneurship life lends to more balance.  Being able to structure your work-life around your family life and the times your most creative and most effective.

“You can’t effectively serve people if you are not first in alignment with your core values.” – Robyn Graham

Your core values will help you align with the people you work with and the projects you work on.  You want to attract clients who appreciate and respect your core values.  This will help you have effective client relationships.   It’s important to convey your core values to attract clients that align with you.

When you attract clients that align with your values, you’ll have more balance, feel more productive, and more success with each client.

Balance

Achieving balance is one when one area of your life is not overshadowing another.   It is empowering to understand what balance is to you specifically.

Book Recommendations that Tie into Values

You’re Not Lost by Maxi McCoy

Adventures for the Soul by Sara Kaiser

The Universe has Your Back by Gabrielle Bernstein

Intuition Follows Values

Start following your intuition and recognizing your values when making small decisions and let this guide you to how often following your intuition works out for the positive or the negative.  Take note and adjust accordingly.

This takes work and tracking the outcomes will empower you to make bigger decisions using your intuition.

Learn more about Deanna and Connect with Her:

Website: www.leanintocuriosity.com

Access Deanna’s Personal Values Guide - Choose, Define and Align

Instagram: @iamdeannafrances

Learn more about your host, Robyn Graham, click HERE.

To learn about The Brand Marketing Insider by Robyn Graham, click HERE.

Book a Brand Marketing Strategy Session HERE

Ask Me Anything HERE.

Connect with me, Robyn Graham:

Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

 

"Your intuition already follows your values system you just might not realize it yet. By understanding what is driving you, it allows you to remain curious through the process and explore all those silly, little, weird, crazy ideas." ~ Deanna Frances First Phase Deanna was in corporate insurance industry for 12 years and then became a 1099 consultant. Deciding she didn't want to be tired to one revenue stream or one company, she decided to really explore curiosity. From here she started two small businesses, a corporate health coach and a plant-based chef). During the last couple of years that she was in the insurance industry Deanna set out to dive into creativity, learn from like-minded women who were exploring their curiosity and taking action. This led her to begin her podcast, Lean Into Curiosity Podcast. Second Phase After a year of podcasting, Deanna has learned and taken imperfect messy action to create a business around discovering values and applying them to both your personal life and business. Every business has a set of core values and those values came from a person, a leader within the organization. Values Deanna believes your intuition is following your values. You are making decisions based on your values, but you just might not realize it yet. It isn't until you hone in on the feelings of those values that you identify what's holding you back, what's making you not feel good about a certain area of your life, but you first have to determine what's important, why it's important and how you can apply it to your life. Start with applying values to little decisions in your life. This will filter into the major, life changing decisions you have to make. As you change, reevaluate your values and what's driving you to make decisions. Identifying Your Values Listen to Episode 2 of Lean Into Curiosity Podcast. Choose from the list of 200 words that represent core values. Follow your intuition and circle 20 to 30 words. From there, identify overlap between the words. This will permit you to narrow your choice down to 3 to 5 words. Applying Your Core Values in Entrepreneurship The entrepreneurship life lends to more balance. Being able to structure your work-life around your family life and the times your most creative and most effective. "You can't effectively serve people if you are not first in alignment with your core values." – Robyn Graham Your core values will help you align with the people you work with and the projects you work on. You want to attract clients who appreciate and respect your core values. This will help you have effective client relationships. It's important to convey your core values to attract clients that align with you. When you attract clients that align with your values, you'll have more balance, feel more productive, and more success with each client. Balance Achieving balance is one when one area of your life is not overshadowing another. It is empowering to understand what balance is to you specifically. Book Recommendations that Tie into Values You're Not Lost by Maxi McCoy Adventures for the Soul by Sara Kaiser The Universe has Your Back by Gabrielle Bernstein Intuition Follows Values Start following your intuition and recognizing your values when making small decisions and let this guide you to how often following your intuition works out for the positive or the negative. Take note and adjust accordingly. This takes work and tracking the outcomes will empower you to make bigger decisions using your intuition. Learn more about Deanna and Connect with Her: Website: www.leanintocuriosity.com Access Deanna's Personal Values Guide - Choose, Define and Align Instagram: @iamdeannafrances Learn more about your host, Robyn Graham, click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Book a Brand Marketing Strategy Session HERE Ask Me Anything HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

As entrepreneurs it is important to build genuine relationships. Having likeminded people in your network is critical for growth, building the know like and trust factor and achieving and sustaining success.

"Our life moves at the speed of our relationship" is a quote from Chips paster.   People who are doing great things in their lives, have great relationships.   Conversely, people who are struggling in life, probably haven't surrounded themselves with the right people.

As entrepreneurs it is important to build genuine relationships. Having likeminded people in our network is critical for growth, building the know like and trust factor and achieving and sustaining success. About Chip Baker Chip is an ordinary guy working hard to do extraordinary things. He is a 4th generation educator and coach, founder of The Success chronicles, and a multiple time best selling author. One of Chips greatest gifts is the ability to build genuine relationships, both personally and professionally. Along that line, Chip takes care of people who take care of people and gives them a heightened awareness of their greatness so that they can see that they are capable of making a positive difference. Building Relationships (3:55) "Our life moves at the speed of our relationships." is a quote from Chips paster and included in the book "Effective Conversation to Ignite Relationships." People who are doing great things in their lives, have great relationships. Conversely, people who are struggling in life, probably haven't surrounded themselves with the right people. In other words, they haven't taken time to build the right relationships. (5:30) Likewise, there are no things wasted. Throughout our lives we are surrounded by people every day that we can learn from. It is so important to realize the wisdom of others and therefore, take the opportunities to learn from them. One of Chips goals is to out give. To not just take, but to give more than we receive. Likewise, be competitive and strive to be "THE" friend, not just "A" friend. Being consistent in relationships is key to becoming that person. (6:50) Similarly, God doesn't call the equipped, he equips the called. The people around us that we have the opportunity to build relationships with are meant to help equip us. Build the relationships, be consistent with your support of others, and build the know like and trust factor. It Starts with a Habit (7:28) It all starts with habits. Habits lead to routines. Routines lead to consistency. Consistency builds trust. Yes, other's trust you, but you also show yourself that you can be dependable and can achieve greatness because you are consistent. The Flow Habits + Routine + Consistency = Trust Relationship Consistency (8:18) It is important to show up consistently in relationships, but also for our ideal audience. Chip is a great example of creating a consistent personal brand. We have to show up, have a great attitude and give your all to be able to be consistent and authentic. "The Formula Chart for Life" (9:45) The equations for success. Formulas to help with success for all aspects of life. Success (11:00) Success equals maximum effort times consistency times positive attitude. Success = maximum effort X Consistency X positive attitude Law of Balance (11:31) The balance Pie – 10 areas that Chip tries to focus on for balance and integration. Faith Family Work Personal Growth Relationships Making a Difference Being present Attitude Effort Being the Glue (13:27) It's important to always be aware, in every situation, and put things together. Meaning we should add value to every situation and every relationship. Greater Than (14:06) Significant Success is Greater than Regular Success We are all blessed and born with potential. We are all one of one and we all have potential to achieve great things. But we need to be intentional about what we are working to achieve, and that allows us to maximize our potential. This allows us to not only have success, but significant success. (15:07) When we are intentional there is no waste of time. Time Management (16:01) It is certainly best to be proactive instead of reactive. Plan everything to avoid wasted seconds. When we waste time, we feel like we didn't do what we needed to do. Chip is strict with is time and prioritizes the non-negotiables. After fitting in the non-negotiables then can add other items into the schedule. Operating Systems (17:53) Importantly, we have to have operating systems to be efficient. Without systems and processes we don't accomplish what needs to be accomplished. Above all build relationships. If you can build relationships, be consistent and build trust, you can be successful through every aspect of your life. Learn more about and connect with Chip Shop: https://chip-baker-the-success-chronicles.square.site Facebook: https://www.facebook.com/profile.php?id=100014641035295 Instagram: https://www.instagram.com/chipbakertsc LinkedIn: http://linkedin.com/in/chip-baker-thesuccesschronicles-825887161 Twitter: @chipbaker19 YouTube: youtube.com/c/chipbakerthesuccesschronicles Learn more about your host, Robyn Learn more about your host, Robyn Graham, click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Book a Brand Marketing Strategy Session HERE. Ask Me Anything HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

Want to be a guest on podcasts? Of course you do, it's free PR and the easiest way to get your message out to the masses.

But how do you pitch a podcast host?

And, what do you need to know to be a good guest?

Michelle Glogovac, a podcast host and podcast PR agent, shares tips on how to effectively pitch to get interviews on podcasts and how to be a guest that hosts appreciate and want to have back on the show!

Michelle Glogovac is THE podcast matchmaker! Not only is she a podcast host, but a PR agent helping others get featured interviews on other podcasts. As a podcast host and PR agent, she knows the ins and outs of getting interviews and following podcast etiquette tips! First Phase Michelle was in corporate aviation for 18 years doing sales and business development. She sold jet fuel to corporate flight departments. Her career started while she was in college at UCSB and she had the fun experience of meeting a number of celebrities and CEOs. Michelle was never into planes, fuel or sales, but it was a job that paid well and allowed her to travel and also move to different cities. She was laid off in April 2018 and by then had two young children at home. Her husband is also in the aviation industry, so she had juggled schedules and traveling as a family plus a nanny for long enough. She wanted to work for herself from home and be with her kids. She listened to her first podcast in September 2018 and in December 2018, started pitching her first client. Second Phase Michelle owns a podcast production and PR agency. The problem she solves for her clients is getting their voice and message heard by a larger audience. Whether it's in launching their own podcast and helping them use their own voice to reach the masses or finding them podcasts that are a good fit for them to spread their knowledge and message while providing the host with something they weren't already providing. Podcast Etiquette For PR Identify your key message What are you an expert at? It's good to have more than topic you can focus on. Focus on what the host and her listeners will learn from you Research podcasts Listen to podcasts to ensure they are a good fit for you. Learn about the host to ensure the conversation will be effective and they will want to learn what you know and share your message with their audience. Additional questions Is the podcast current? Does the host do interviews? Suggested things to do prior to pitching Listen to at least two episodes of the podcast(s) you are pitching to Leave a rating and review for each podcast you are pitching to Create a pitch to send to podcast hosts Tell the host that you have listened to their podcast episodes Share your review with the host Explain what the host and her guests will learn from you if they have you as a guest Express your willingness to share the interview on your website, social media pages, and email newsletter Make the pitch personal Email the pitch Follow-up approximately two weeks after emailing the pitch Podcast Etiquette For Guests Research the podcast (hopefully you did this prior to pitching yourself) Listen to podcasts to ensure they are a good fit for you. Learn about the host to ensure the conversation will be effective and they will want to learn what you know and share your message with their audience. Familiarize yourself with and test the recording platform prior to the interview Be prepared With your topic To answer unexpected questions This is not a sales pitch, this is an opportunity to share your expertise and serve the host and her listeners Create a lead magnet or freebie Something valuable to share with the host and her listeners Create a unique bit.ly link so that you can track downloads from the podcast (this will help you measure your ROI on being a guest) Be on time for the interview Turn your phone on airplane so that it doesn't make noise and interrupt the interview Turn off notifications on your computer Record in a quiet space to alleviate editing from external noises such as pets, kids, doorbells Be ready to share all of your contact information and freebie when the host asks you to. Thank your host At the end of the episode and by email after the interview Share the episode Social media Email list LinkedIn Pinterest Website Blog post This helps you with being seen as the authority in your space and helps the host of the podcast. They have given you an opportunity to reach more people so thank them by sharing the episode and helping spread the word about their show. Learn More About And Connect With Michelle: Michelle Glogovac is THE podcast matchmaker, producer, PR agent and host of the My Simplified Life podcast. After an 18 year career in corporate aviation, Michelle discovered her love of all things podcasting. She works with entrepreneurs and business owners to niche down, grow their businesses, and visibility while ensuring their message reaches the masses. Michelle is a natural relationship maker, which is why her passion of helping experts be interviewed on podcasts is so successful. Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in Law. She resides in the Bay Area and loves to share what her favorite wines are! I truly believe that everyone has a unique story to share and that someone in the world needs to hear it. I love being able to make that happen and also having the opportunity to introduce strangers to each other and form new connections and relationships. Podcast Guest Checklist https://bit.ly/SecondPhaseGuest Website: http://www.themslcollective.com Facebook: https://www.facebook.com/themslcollective Instagram: https://www.instagram.com/michelleglogovac LinkedIN: https://www.linkedin.com/in/michelleglogovac Pinterest: https://www.pinterest.com/michelleglogovac YouTube: https://www.youtube.com/channel/UCLXE_Hs6IFerBiqj1Y1IEVQ?view_as=subscriber Twitter: https://www.twitter.com/micglogovac Learn more about your host, Robyn Graham, click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Book a Brand Marketing Strategy Session HERE. Ask Me Anything HERE. Join the Brand Marketing Insider Private Facebook Group HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest