Spring Cleaning for Business: Boost Your Success This Season

Spring cleaning isn't just for your home—it's also a powerful tool for revamping your business and setting it up for success. Learn more about how Spring cleaning for business is the perfect way to tidy up the back end of your business operations to help attract your soulmate clients. Here are some tangible things you can do to spring-clean your business.

Refresh Your Email List

Your email list is a crucial element of your business's online presence, and you want to ensure you are successfully driving traffic to your email list. Ensure your lead magnet is right on your homepage and it is clear how people can sign up.

Spring Cleaning Your Email List

Start by identifying and removing stagnant contacts who haven't engaged with your emails. Your email list should be filled with people who want to be there. Set up a clean-up campaign and reach out to subscribers who haven't engaged with your content to see if they want to still be on your list. Keeping your email list clean allows for better engagement and helps your emails get delivered without looking like spam.

Check Your Email Stats

Monitor metrics like open and click-through rates. These statistics will show you what content resonates with your audience and help you create more content that converts. Analyze your headlines to see which are the most appealing to your audience. Remember the five T's: Tease, target, teach, test, track.

Optimize Your Website's Backend

A healthy website can be found by search engines and then delivers the messages it promises viewers.

Check your Backlinks

To keep your website healthy, you need to check both internal and external backlinks. All your internal pages should have a link to and from them. Your external backlinks should not take viewers away from your website, so you want to have these links all open in a new tab or window. As other articles and platforms could be changing their links over time, when you are spring cleaning for the business, you want to check all these links to ensure none are broken. Broken links can harm your site's reputation, so use online tools to simplify this check.

 

Download the free eBook 5 Crucial Strategies to Start and Grow Your Business for Sustainable Success Without Social Media

 

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Facts about Google Ads to help determine if they are right for me and right for my business.

Have you questioned whether or not Google ads are for you and your business? Would running Google Ads help you attract more soulmate clients? Are they even in the wheelhouse in terms of your financial resources? Let's explore some facts about Google Ads to help you decide what is best for your business.

Understanding the Basics of Google Ads

With Google Ads, businesses can potentially increase visibility by appearing at the top of search results, marked as sponsored content. Google Ads are not the savior to rescue your business and connect you with your soulmate clients. However, they can be really useful when you have a strategic approach to ensure it's cost-effective and truly beneficial for your business.

Determining if Google Ads are for you

You must outline your business goals, budget, and expected return on investment to determine if Google Ads could work for you.

Evaluate Your Numbers: Before diving into Google Ads, you must clearly understand what new customers are worth and their lifetime value. Figure out your expected revenue and what your profit margin is. This information will guide you in determining how much you can spend to acquire new customers.

Research the Market: Look into the average cost per click in your industry and the competitive landscape. Take a look at your funnel and what you are asking people to do. Are you leading them directly to your website and making an offer? Are you leading them to your website and a free download that lands them on your email list? Adding to the list of facts about Google Ads is that you will be more successful with a better funnel in place.

Test and Analyze: If the numbers make sense, you want to start testing strategically, ideally with your low-hanging fruit or best-selling offers. Start small and track what is working and what is not. Optimize your ad spending as you discover what works best.

Aligning Google Ads with Your SEO Strategy

Another fact about how Google Ads is that they integrate with your existing marketing and SEO efforts. While SEO and Google Ads operate independently from an algorithmic perspective, having a well-optimized website can enhance the effectiveness of your ads. A healthy website that loads quickly and is easy to navigate will improve your conversion rates.

About John Horn

John Horn is the Before You Invest, You Need These Facts About Google Ads a digital marketing agency. John leads and equips the StubGroup team to provide best-in-class service to so that their clients can find clients online.

Website for StubGroup

Additional Resources

5 Crucial Strategies eBook

Landing pages - https://therobyngraham.com/write-a-sales-page/

Facebook/Meta Ads - https://therobyngraham.com/facebook-and-instagram-ads/

SEO - https://therobyngraham.com/seo-vs-social-media-marketing/

Sales - https://therobyngraham.com/master-sales/

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Navigate Anxiety and Become a Speaker: How to Move from Suffering to Living and Empowering Others with Your Voice

Navigating through anxiety can feel overwhelming, and it is not something that can be cured. However, you can learn how to move to a place where you can say I no longer suffer from it; I am living with it. Learn to navigate anxiety and use your voice to help others.

Embrace and Navigate Anxiety

Anxiety can manifest in various ways, affecting every aspect of our lives, including our personal and professional growth. Anxiety often causes people to feel isolated, which creates a cycle of avoidance and leads to more isolation. When you can acknowledge this cycle and take action, you can break this cycle. Taking action involves creating strategies and learning to embrace your authentic self, not trying to be who you think others will like or want you to be.

Navigating Anxiety is a Two-Way Road

Who you surround yourself with makes a difference in taking action over your anxiety. The solution is not that you need to get over it and talk about your feelings to have a strong relationship. Your partner also needs to work on active listening and knowing when to hold space so that you can work to share how you're feeling. Holding space is a powerful tool in helping navigate anxiety.

The Power of Speaking

Public speaking is a powerful tool for expanding your business and allows you to connect with your audience on a deeper level. You are able to build trust and share your expertise when you become a speaker.

Overcoming the Fear of Public Speaking

For many people, including those who navigate anxiety, the fear of public speaking comes from a fear of being judged. When you approach speaking from a servant's potion and focus on your purpose to share what you know to help others, it can help you overcome this fear. And remember that your audience is not looking at you; they are there to listen to what you say and learn from you. Stay focused on sharing your passion with your audience.

About Brittany Richmond

Brittany Richmond is a dynamic and charismatic mental health expert with over a decade of experience. Diagnosed with multiple anxiety disorders, including an impulse control disorder, she was inspired to enter the fields of counseling and psychology. Brittany has since dedicated herself to ending the stigma surrounding mental health. She is on a mission to reach out to as many struggling young people as possible with her story and voice.

Website for Brittany Richmond

Brittany’s book: Lies My Anxiety Has Told Me: Going From Suffering From to Living With Anxiety

Additional Resources

Download the free eBook- A guide for alleviating anxiety and developing healthy habits for a healthy mind

Dr. Robyn Graham's Book You, Me, and Anxiety

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Monetize Your Email List: Strategies for Success

Email marketing is not dead. It is an incredible way to stay front of mind with your current audience and can transform your business when you learn how to monetize your email list effectively.

The Importance of a Strategic Approach

Why make marketing harder than necessary when there are more strategic ways to share your message with soulmate clients? Email marketing allows you to leave the nine-to-five mindset of time equals money. Effective email marketing works for you in the background. It strategically takes potential clients on a journey that nurtures them and guides them where you want them to be—ready to purchase.

Creating Valuable Content to Monetize Your Email List

Our attention spans in the online space have changed over time. People need short snippets from your emails that help them get quick wins. One suggested way of delivering this content is to drip this strategic content over a period of time that justifies the need for your program. Sharing these strategic, consumable pieces of content provides that mindset shift of thinking that you are the person to help them solve their problem.

Engaging Through Strategic Content to Monetize Your Email List

The first step is bringing your audience in with a compelling lead magnet. Then, you will offer valuable content through an average of 5-7 well-timed emails. This content will build trust, allow your audience to get to know you, and show that you are the solution to their problem. Video content is key. And it allows your audience to really get to know you and to learn from you in a different way than through text. It may seem boring to you to be sharing the same thing over and over. However, your audience, who is trying to implement everything, needs to hear consistent messaging.

Implementing a Clear Sales Strategy

It is important to be upfront and transparent with your offers. After your email nurture sequence, you will introduce your product or program and transition that audience to your pitch sequence.

What to include in your pitch sequence to monetize your email list

In your pitch sequence, your main goal is to get email subscribers to your sales page so they can make purchases. Because you have gotten your audience comfortable with clicking on your emails through the videos in your nurture sequence, it won't be surprising for them to click on your sales page link. The content you will use to monetize your email list will address the different types of buyers and debunk objections to purchasing your program or product. 

About Allison Hardy

Allison Hardy helps coaches and experts enroll new clients into their courses or memberships on autopilot. She is an expert at email marketing strategies.

Website for Allison Hardy

Additional Resources

Download the free eBook: 5 Crucial Strategies to Start and Grow a Sustainable Business

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Unlocking the Clarity of Purpose

Often, life feels chaotic and overwhelming, causing us to lose sight of our true selves and intentions. This journey not only affects our personal growth but also hinders our ability to live authentically. Finding our clarity of purpose requires aligning with God's plan for us and letting go of comparison.

Embracing Personal Growth and Leadership

When we find ourselves feeling stuck, it's crucial to reflect on our journey. The key lies in understanding that personal leadership begins with leading our own lives. Without a personal vision, life can easily become directionless, falling prey to the vision others impose upon us. As we engage in personal development, aligning our actions with authenticity allows us to become better not only for ourselves but also for those around us.

Trusting the Design

A critical theme that emerged is the importance of embracing life’s divine design. While the word "purpose" can sometimes feel overused and diluted, its core lies in aligning with the path set out for us. There's a misconception that finding our purpose is a solitary journey when, in reality, it’s about discovering the path already curated by a greater force. By trusting this design and aligning with it, life reveals itself in ways we might have never imagined.

Values, Vision, and Passions: The Venn Diagram of Purpose

Imagine merging your core values, visions, and passions into a Venn diagram. The intersection of these elements holds the secret to knowing where fulfillment and impact meet. Reflecting on what excited us as children can offer clues to our innate passions and aligns with our mature understanding of values and vision. This triangular harmony is where the true clarity of purpose is found.

Moving Beyond Comparison

We live in a world where comparison is a constant challenge, particularly in the age of social media. To regain clarity, it’s essential to shift from comparison to curiosity about ourselves. This shift allows us to break free from the loop of negative thoughts and embrace the unique path tailored for us. Such curiosity fosters a deeper relationship with our true selves, which is crucial for effective communication and healthy relationships.

Rob Wentz

Rob Z is an entrepreneur, certified executive personal development coach, podcast host, social media marketer and strategist, award winning former radio personality, speaker, and influencer. For over 20 years Rob has been connecting and engaging with people in various forms of broadcasting. Rob Z's goal in life is to uplift people’s spirits with humor, warmth, kindness and compassion. Rob loves to give back by volunteering with youth organizations (Refuge Youth Network), and volunteering at church (Community Worship Center). He also trains in Brazilian Jiu-Jitsu at PA Grappling - Pedro Sauer Affiliate.

Rob's Website

Additional Resources

Download the free eBook, 37 scripture verses every entrepreneur needs to reflect on and live by 

Discovering Our True Identity: A Journey to Finding Identity in Christ

Feeling lost and not connecting with your identity in Christ can affect your relationships, career, and overall well-being. Finding and solidifying your identity in Christ can help you find clarity and fulfillment.

Breaking Free from False Identities

In our journey to find our identity in Christ, we must let go of the false identities we've accumulated over time. These may have formed due to societal pressures, family expectations, or traumatic experiences. Such identities often lead us to wear an armor of perfectionism and control, preventing us from experiencing genuine connections and growth.

The first step towards shedding this armor is acknowledging the origin story of these identities.

The Role of Trauma in Shaping Identity

Our parent's past trauma lands on us and shapes who we think we have to be. We are sponges as kids and absorb what we see happening around us. Often, this leads us to think we have to be a certain way, and it builds self-doubt when we don't feel we are living up to the expectations we've put on ourselves. We build up the lie of thinking we are alone and that it is all up to us. When we feel isolated in this way, we believe that we need to be our protector and that everything we need to succeed is within us. These negative thoughts lead us further from our identity in Christ as we think we have to take on the role of God in our own lives.

About Christine

Christine is an executive high performance coach. Her vision is to create a community of Kingdom-Minded Men and Women who are rising together as powerful co-creators rather than competitors - and are redefining the way we lead at work, in relationships, and every arena of life!

Website for Christine Jewell 

Christine’s Book, Drop the Armor

Additional Resources

Yes You Are Worthy

The Story of Deborah- Uncommon Courage You Need To Succeed

 

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Stepping Forward with Purpose: The Inspiring Journey of Following God's Calling

Life is often full of unexpected challenges, and when we are truly following God's calling, we can listen to him and be led to profound transformations. It is essential to keep your faith as your guiding light and to hear the message God is sending you.

Embracing Change and Overcoming Adversity

When facing unexpected challenges in life, remember to lean into your faith. God is extraordinary and has a plan for us all. When you can listen and follow God's calling, you will find strength and may even discover that your trials are guiding you toward a greater purpose.

From Personal Growth to Empowering Others

Following God's calling involves embracing what you have gone through and sharing your unique gifts with others. This calling can lead you to learn new tasks and even embrace the world of entrepreneurship, but you do not have to do it all on your own.

Following God's Calling to Build a Community of Empowered Women

She Steps Forward is a non-profit organization whose mission is to inspire women who are following God's calling and equip them with the tools necessary for growth. This is a community where women are supporting and lifting each other up. She Steps Forward is dedicated to coaching and empowering women to step confidently into their God-given purposes.

A Call to Action

It is truly astounding what is possible when you are following God's calling and keep your faith at the center of your journey. Take a moment to reflect on what doors God has opened for you, and remind us to be open and willing to listen and walk through those doors.

Let us all support each other in stepping forward into our destinies.

About Elaine Lankford

Elaine Lankford is a former nurse practitioner and founder and CEO of She Steps Forward International. A non profit organization established to equip women with the tools they need to build successful businesses, ministries, or non profits that align with their God-led purpose.

She Steps Forward International Website

Additional Resources

 5 Crucial Strategies to Start and Grow a Business for Sustainable Success 

Episode 279- Are you an example to follow?

Episode 360- Businesses and nonprofits need organizational efficiency to succeed

Episode 358- Nonprofits need these strategies for fundraising

 

Unlocking Marketing Success through Customer Analysis: A Roadmap to Standing Out in Your Industry

As you strive to capture attention and convert audiences into loyal clients within your business, you must understand competitor and customer analysis.

Embrace the Foundation: Customer Analysis

A successful marketing strategy begins with a deep knowledge of your target audience. Customer analysis is not just a buzzword; it's about gaining clarity around the needs, wants, and pain points of the people you aim to serve. When you understand your customers, you are able to communicate more clearly and effectively, ensuring that your marketing strategy connects you with your soulmate clients.

The Voice of the Customer

Start with surveys and interviews to gather qualitative data directly from your customers. Ask specific questions to uncover their motivations and challenges. This approach lets you know what your customers value and gives you the words and phrases that they are using to describe their struggles and successes. Customer analysis lets you use your clients' exact words and phrasing in your messaging. As a result, you are now able to connect on a more personal level with future clients who are looking for the solutions that you offer.

Customer Analysis Questions to Include

1. Before working with you, what was the client doing to improve their business? Any specific courses, training, coaching, etc.

2. When did you realize that you needed something like [the product or service you offer]?

3. How did you find out about this business?

4. Why did you choose this particular business over other options?

5. What happened to make you feel confident that this was the right choice for you?

6. Now that you've completed working with me, what is the number one thing you are able to do now that you couldn't do before?

7. Is there anything that you wish this particular product or service had that it doesn't today?

Know Your Playing Field: Competitor Analysis

In evaluating your competition, the goal isn't to dwell in comparison but to carve out your unique space in the market. You gain insights into positioning, differentiators, and market gaps through competitor analysis.

About Rita Barry

Rita Barry is the owner of a digital marketing agency with a specialty of marketing strategy. She offers fractional chief marketing officer services and Facebook and Instagram ads services. 

Website for Rita Barry

 

Free Download- 5 Crucial Strategies to Start and Grow Your Business for Sustainable Success

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What are the keys to unlocking Your Potential to be number one in your industry?

Unlocking your potential to be number one in your industry requires more than just skill or expertise; it’s about building meaningful relationships, embracing your identity, and staying authentic in everything you do. In this journey, having a strong foundation in faith, a commitment to continuous learning, and a focus on serving others can set you apart from the competition. By following a few key steps—such as asking questions, building trust, and sharing your story—you can create lasting connections that propel you to the top of your field.

Steps for Building Successful Relationships to Be Number One

Building relationships is at the core of your business. When you have a strong relationship with Christ, that becomes foundational to your entire life and how you build relationships with others.  

Ask Questions

Your first interaction with someone is the very start of building a relationship with them. You want to show interest in the other person rather than only speaking about yourself. You want to make that other person feel important and know someone is there to serve them. 

 

About Mike Ciorrocio

Mike "C-Roc" Ciorrocco is the Co-Founder of the innovative tech platform blooprinted, the powerhouse behind the "What Are You Made Of?" podcast, and the best-selling author of ROCKET FUEL Convert Setbacks. Become Unstoppable.

He is a performance coach, author, dynamic public speaker, tech visionary and thought leader.

Mike is consumed with the passion to help people break free from the confines of complacency and propel to untapped levels of success.

 

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Embracing the Story of Deborah's Legacy: Lessons in Leadership, Purpose and Uncommon Courage

Each of us has unique gifts God has put in our hearts. Following what you are called to do can often be blurred by societal pressures. The story of Deborah is one in which we can draw inspiration and follow in her steps of listening to the Holy Spirit and following what God has called us to do.

The Story of Deborah Key Values to Learn from Deborah

1. Integrity
2. Uncommon Courage
3. Commitment to Purpose

Modern Application of Deborah's Leadership

 How we can incorporate her lessons:

• Embody Servant Leadership
• Trust in a Higher Calling 
• Act with Courage and Integrity 

Read the full show notes and access all links.

Sandra’s book: Deborah Bible Study Guide plus Streaming Video: Unlikely Heroes and the Book of Judges (Epic of Eden)

Learn more about Sandra.

Additional Resources

Stay grounded in your faith and aligned to God's Purpose this year. Sign up for Monthly Bible Verse intentions sent right to your email.