The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today Colin and Justin Housman hit the following outdoorsy topics and headlines!

• Colin caught a great inside wave and Justin has rave reviews for Priority Bike's belt drive and gear box! (05:48)
• Two divers off the coast of Australia were left in the water by the boat that brought them there. This is objectively funny and terrifying. (16:25)
• A new wave pool is being planned to be built near St. George, UT. Colin and Justin are not cool with this idea. (26:05)
• For The Parting Shot, Colin praises a recent ESPN article and Justin wants you to roll your car windows up (33:56)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

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Today on the show Colin and Producer Dave address rumors that have been sent in by listeners of The Rock Fight that REI is looking for more new product exclusivity from at least some of their vendors. (04:40)

They also talk about the recent report that Passenger is pausing their launch into the US market due to the issues being caused by the Trump administrations tariff policy. (16:42) This leads to a new segment on the show A Little Frank Advice!

Lastly for The Parting Shot, Colin takes aim at Switchback's recently announced keynote address. (29:55)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

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Today Colin reflects on this past week when he and Producer Dave attended Functional Fabric Fair in Portland (Oregon) and takes a deeper look at what National Trade Shows should do in a world where the smaller shows are so effective.

Then Colin is joined by Producer Dave and outdoor journalist and host of Open Container Doug Schnitzspahn to reflect back on the role Bob Woodward played setting the tone for the Outdoor Industry. RIP Woody.

Remembering Rob Coppolillo.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].

Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for a Wednesday edition of our normal Monday show!

On the docket today:

• The crew reacts to last week's rollback to all but 10% (unless you're China) of Trump's tariffs (05:00)
• Will the tariff situation help boost secondhand business (17:24)?
• The other big story of last week was the acquisition of Jack Wolfskin by ANTA who is the majority owner of Amer Sports. Eoin breaks it down (18:15)!
• REI says sorry and backs off of their endorsement of Doug Burgum (33:12).
• The Parting Shot! Producer Dave answers a listener question about Rock Fight's choice to promote our work with AI generated images (40:30).

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].

Today Colin and Outdoor Industry Insider Eoin Comerford are joined by Jonathan Cedar, BioLite's founder and CEO to discuss the breaking news that BioLite is acquiring Goal Zero.

Jonathan talks about the background of BioLite and why this deal makes sense particularly due to the alignment in mission and product offerings between the two companies.

Lastly during their conversation news breaks about the roll back of the more retaliatory tariffs that had been announced. So we get breaking news inside of breaking news!

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].

Today on the show Colin and Justin Housman open things up by talking about the news that scientists have brought back the extinct dire wolf and read a pretty epic listener defense of Colorado.

Then they're joined by the owner of Garage Grown Gear, Lloyd Vogel, who lists off five US made outdoor brands that many of our listeners have likely not heard of. Check them out!

• Igneous Gear
• Chicken Tramper Ultralight Gear
• allmansright
• Brautigam Expedition Works
• Timmermade

Lastly, for The Parting Shot, Colin offers a retraction for last week's Parting Shot at footwear brand Lems.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].

Today on the show we start by helping to break the news about Brands For Public Lands, a coalition of outdoor industry businesses who are speaking up on behalf of our sacred public spaces.

Colin is joined by the Executive Director of The Conservation Alliance, Paul Hendricks, who gives the background on this new coalition, how it came together, and what will happen next.

Then Mountain Gazette's Kyle Frost returns to The Rock Fight. Last weeks edition of Kyle's newsletter, Here & There, discussed partisanship in nature. He and Colin dig into the examples Kyle offered that show we are not always united when it comes to outdoor conversations. They also talk about the current tariff situation and get Kyle's point of view from an American currently living abroad.

To learn more about participating in Brands For Public Lands click here.

Subscribe to Here & There by clicking here or by subscribing to Mountain Gazette.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].

What else could The Rock Fight's normal Monday crew of Colin, Outdoor Industry Insider Eoin Comerford, and Producer Dave be talking about today but the recent announcement of tariffs and their impact on the business of going outside.

They start off by getting into the broader impact of the announcement and the idea that higher tariffs could drive manufacturing back to the US. Then they talk about the how the tariffs will specifically impact the outdoor industry and offer suggestions on what brands and retailers should expect ahead of the delivery of Fall 25 products.

They wrap things up with The Parting Shot where they take a look at some of the better 2025 attempts by brands to pull off an April Fools Day joke on social media including the following posts:

• Eoin: The Hoka Speed Loafer
• LIVSN: Adventure Pants Capital
• Garage Grown Gear: Move To Analog
• Gnara: Netflix n Chill Pant
• Wild Rye: Ski Ballet
• Darn Tough: Dating App
• Skratch Labs: Marathong

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].

Today on the show Colin takes a look back at an age old outdoor industry problem.

The 'outdoor boys club' and a continued lack of gender representation is something that has persisted in the outdoor industry since there has been an outdoor industry. Today on the show Colin is joined by Cassie Abel, the founder and CEO of Wild Rye, who provides a unique perspective on the challenges and progress regarding women's inclusion in outdoor spaces.

Throughout their conversation, Cassie & Colin take a look at the historical patterns of inequality, significant steps taken been taken, and the ongoing obstacles that hinder true equity. Cassie also articulates the necessity for women in leadership positions to in order to create meaningful change and highlights the importance of collaboration over competition among outdoor brands.

Basically as Cassie puts it, "it's time to prop up the girls club."

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].

Today Colin is joined by our regular Wednesday co-host Justin Housman to talk through some recent stories to come out of the outdoor community!

• They open the show with the news that the fallout from the Trump layoffs have caused the Fiery Furnace Trail in Arches National Park to close indefinitely. Buckle up because we're probably gonna be getting news like this for a while. (07:57)
• Lady Gaga is being sued by surf brand ...Lost. Apparently her new album, Mayhem is also the trademarked nickname of ...Lost's founder/boardmaker. So....what's the connection here? (13:04)
• Cybertruck owners can now get a pop up camper because even the lamest vehicle of all time deserves after market accessories...I guess? (17:15)
• Q&A Corner: Reddit edition! What if you don't want to do outdoor activities but you still have the urge to go outside? (25:55)

They of course wrap things up with The Parting Shot (38:52). Colin has a stone to throw at footwear maker Lems while Justin would like us to pick a firm date for Easter.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].