The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with the founders of Fuel Goods, a new nutrition fulfillment brand looking to change up an entire category.

Fuel Goods is reshaping the nutrition landscape within the outdoor industry by offering a subscription service that emphasizes the importance of proper fueling for athletes, outdoor enthusiasts as well as every day folks.

Founders Laura Jorgensen and Courteney Lowe, both former professional cyclists, share their journey and insights on how nutrition is often overlooked in favor of more glamorous gear, despite its critical role in performance and recovery. With a focus on making nutrition more accessible and appealing, Fuel Goods aims to transform how people approach their dietary needs in an active lifestyle both going direct to consumer and, eventually, at wholesale.

Lastly since Fuel Goods is based in Asheville, NC Laura, Courteney, and Colin talk about the lasting impact of Hurricane Helene and how everyone can still contribute to the still recovering mountain town.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin break down some of the more notable stories to come out of the outdoor industry and community.

They start with the implications of new legislation in California that will ban single-use propane canisters in 2028. They also talk about a man who got lost while camping in BC and was recently found after 50 days. And lastly they talk about why hiking is great based off of the role hiking played in the discovery of a 280 million year old fossil.

They of course wrap things up with The Parting Shot where Colin takes aim at his former employer and Justin airs his frustration with hangtags.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by taking a look at the sheer number of outdoor apparel brands that are all making pretty much the same products and have the same brand messaging.

He and Producer Dave talk about how this situation has created an upside for differentiation and success for the brand who is bold enough to try something different.

Eoin Comerford then joins Colin and PD for his weekly look Inside the Outdoor Industry. This week Eoin discusses several notable outdoor brands who are deploying a 'contract to grow' strategy to stabilize their business and create an opportunity for future growth. Eoin also offers his take on the impact that the proposed tariffs by the incoming Trump administration could have on the Outdoor Industry.

Colin & Producer Dave then wrap up the episode with their Parting Shots. PD takes a look at the new brand direction by automobile maker Jaguar while Colin defends retailers by throwing a rock at the in-store Christmas music experience.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with Toby Ryston-Pratt, the founder and CEO of Australia's Adventure Entertainment.

Do you know about Adventure Entertainment? If you do, you are one up on Colin.

AE was founded by Toby in 2016 and has made remarkable strides since its inception, acquiring multiple outdoor magazines, creating it's own streaming platform, and launching a successful adventure film tour series. And today Toby joins THE ROCK FIGHT to talk about the company he has built.

Toby shares insights into AE's commitment to print media and community engagement, emphasizing the importance of quality storytelling. The conversation also touches on the current state of outdoor media, the need for in-person events, and the potential for revitalizing print publications in the industry.

Click here to learn more about Adventure Entertainment.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through some of the more notable headlines to come out of the outdoor industry and community over the past week.

The episode kicks off with a discussion about French brand Millet announcing their intention to enter the US outdoor marketplace and the challenges faced by the European brands have tried before them (05:33).

Then Justin takes a look (18:00) at the recent piece he wrote for National Parks Traveler about attempts to stop the erosion affecting Effigy Mounds National Monument. The pair also explore the bizarre tale of a Wisconsin kayaker who faked his own death to escape his family, revealing the lengths some may go to for a fresh start (28:00).

They wrap things up with their Parting Shots (36:40). For Justin it's praising Operation Bear Claw where people dressed up as a bear to commit insurance fraud while Colin finds optimism in a recent announcement by Dick's Sporting Goods.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Producer Dave offer their thoughts on their time at last weeks edition of The Running Event/Switchback.

Then Eoin Comerford makes his debut as a weekly regular on THE ROCK FIGHT!

Eoin will be appearing each Monday on the show to offer his unique insights into what is happening in the outdoor industry. This week Eoin looks at a positive report to come out of REI, Arc'teryx's dominance in China, and offers his reaction to the BEA's Economic Impact Report that arrived last week showing the outdoor recreation economy has grown to $1.2 trillion.

Finally Colin & Producer Dave offer their Parting Shots where Colin praises the upcoming Women Led Wednesday while Producer Dave talks about the folks at Native Women Running.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) professional adventure athlete Sunny Stroeer joins Colin to talk about how there continues to be a gender gap in the way the outdoor media covers women's outdoor accomplishments.

The outdoor gender gap is a pressing issue that continues to impact women in adventure sports, as discussed by Stroeer, a professional adventurer and the first woman to complete the Iditarod Trail Invitational on skis, shares her insights on the challenges women face in gaining recognition for their accomplishments in the outdoor world. She highlights the disparity in media coverage between male and female athletes, particularly in light of her own experiences following her notable achievements.

Throughout the conversation, Sunny emphasizes the importance of amplifying women’s stories to inspire future generations and address the systemic issues that perpetuate the gender gap. Additionally, she discusses her efforts through the Alliance for Gender Equity in Outdoor Adventure, which aims to provide scholarships and resources to help women and marginalized genders access transformative outdoor experiences.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show taking a closer look at this weeks big story: YETI telling retailers they will be sunsetting Mystery Ranch after 2025.

YETI's decision to phase out Mystery Ranch's consumer-facing business while retaining its military operations has raised eyebrows in the outdoor industry. Colin looks at the implications of this move and questions why YETI wouldn't continue to leverage Mystery Ranch as a specialty brand alongside its broader offerings.

Producer Dave contributes insights on the industry's dynamics, reflecting on how acquisitions often reshape brand identities and market strategies.

Then Colin and Producer Dave talk about the odd move of French ski brand blackcrowes setting up a shop-in-shop at two Rapha clubhouses.

Lastly the duo offer their Parting Shots. Producer Dave brings back his book club with another recommendation while Colin defends the real consumer who buys outdoor apparel.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Aaron Provine, the president and owner of Geartrade, returns to discuss the evolving landscape of secondhand gear and recommerce in the outdoor industry.

Aaron highlights the growing momentum toward secondhand products and picks a fight with Colin's criticism of brand recommerce platforms as he believes that these brand initiatives are giving consumers more reasons than ever to put secondhand first.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Multiple sources have reached out to THE ROCK FIGHT from the GOA Connect show happening in Kansas City this week with the news that after acquiring the brand just this past January, Yeti will be sunsetting the consumer arm of Mystery Ranch after 2025 while retaining their military business.

Colin & Justin talk about the implications of this move and then address the other big news story of the week, REI's hire of Abigail Jacobs as their new Chief Marketing Officer.

They also talk about new images of Ernest Shackleton's sunken Endurance as well as tech that is enabling big ships to stop the annual slaughter of thousands of whales.

They of course wrap up the show with their Parting Shots. Colin addresses Sunny Stroeer's AZ Trail FKT attempt and the misogyny that has followed (click here to support Sunny's effort to close the gender gap in the outdoors) while Justin shows support for some newbies who tried to haul a lot of stuff up Mt. Whitney.

Hurricane Helene Relief Links:

• Fuel Goods
• Outdoor Business Alliance Hurricane Relief Fund
• GoFundMe for Bubba O'Learys
• Western North Carolina Hurriance Helene Resource Guide
• East Tennessee Foundation Relief Fund

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.