The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today Colin & Justin are prepping for the apocalypse... 10 Barrel's Apocalypse IPA that is!

But before the end of the world arrives we first get Justin's review of the Softopper.

The Softopper eliminates the need for immovable and expensive camper shells while still giving you some piece of mind when you pull off at the fishing hole with a half loaded Yeti cooler in the back (this oddly specific example will make sense after you click play on this episode).

Then 10 Barrel Brewing month continues as their flagship brew, the Apocalypse, makes the perfect Softopper pairing.

Because that's what you get here on Gear & Beer... the pairings that matter most!

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're digging into how the brands of the outdoor industry talks about sustainability.

Chris Goddard is the founder of CGPR, a PR agency that works with outdoor brands like Houdini, Lowa and Nite Ize. Chris recently posted on LinkedIn an article about Patagonia's new marketing campaign Fashion Is None Of Our Business which promptly blew up.

The engagement on that post was off the charts with many supporting Patagonia's new messaging and many detractors calling the brand out.

Today Colin sits down with Chris to talk about how brands engage on a topic like sustainability and how those on the messaging side need to approach working with brands on sensitive topics.

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin & Colin break down some of the more notable headlines to come out of the outdoor industry and community over the past week.

On today's slate:

• What is Justin doing this weekend? Volunteering and Dad'ing, apparently. (02:45)
• Per Gearjunkie, details have emerged from the Kona drama at the Sea Otter Classic. (07:37)
• The new report from Athletics Weekly of a campaign to include trail running in future Olympics games. (15:40)
• Per Footwear News REI exits house branded footwear and doubles down on running. (21:36)
• SGB reports on Puma's new compostable sneaker. (28:10)

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today THE ROCK FIGHT (an outdoor podcast that aims for the head) we present another episode of the pairings that matter most...GEAR & BEER!

How did Justin & Colin actually meet? Their origin story is rooted in a shared love of Bedrock Sandals. And on today's episode they'll break down the updated Bedrock Cairn Evo 3D PRO's as well as the brand new Bedrock Cairn Evo C's.

And then we begin 10 Barrel month here on Gear & Beer.

Our pals at 10 Barrel Brewing Co have graciously donated four brews for our next four episodes. To kick it off? We're popping our Bedrock clad dawgs up and sampling the Cloud Mentality Hop Burst Hazy IPA.

Gear & Beer... a winning combination!

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reveals if he'll be attending the Outside Festival!

He also discusses how the recent article written by Outside CEO Robin Thurston played into his decision and he takes a look at the opportunities that exist in the current outdoor media landscape that have arisen since Outside has shifted their focus.

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on the very special 200th episode of THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin tackle a jam packed slate of headlines and topics!

On the docket for today:

• What Is Justin Doing This Weekend? Did Kona just go out of business at Sea Otter? (03:49)
• Earth Day trivia (10:21)
• The big brain behind the Stanley boom is heading to HeyDude (15:43)
• VF deploys TNF to elevate icebreaker in an apparel collaboration (17:39)
• Patagonia debuts new a marketing campaign claiming that fashion is 'none of our business' (spoiler: it's totally their business) (23:27)
• A New York runner becomes the public face of rejection for the 2024 New York City Marathon (38:05)
• It's National Parks Week! This week the entrance fees to all 400 NPS properties will be waived (40:00)

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Are you ready for the pairings that matter most?

It's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and today we are going old school!

Chances are that if you do any camping whatsoever you have a lantern. But do you have an OG fuel burning Coleman Lantern? Justin does and today he is going to break down why you should too.

And what is the perfect pairing for the classic lantern? How about a classic craft beer like a Sierra Nevada Pale Ale. Because nothing is better than sitting outside on a pleasant evening enjoying the warm light of a timeless lantern while sipping an ice cold Sierra Nevada.

Is summer here yet?

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reflects on how sea kayaking was a formative activity in his outdoor adventure career and ponders what has happened to the paddling category since it's heyday in the 1990's. Has it's popularity decreased?

Then Joe Potoczak, Digital Editor of Paddling Magazine, joins Colin and provides updates on paddling's growth, the effect of the Stand Up Paddle board boom and how user generated content has impacted the paddling media scene.

For all of Paddling Magazine's content (and to subscribe) click here!

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Start your day off the right way with a healthy dose of headlines from your pals here at THE ROCK FIGHT (an outdoor podcast that aims for the head)!

Today your humble rock fighting duo Colin True & Justin Housman tackle the following topics (with time codes):

• What is Justin doing this weekend? Will he try indoor rock climbing? (01:03)
• What foods can be described as a flavor and is Colin actually AI? (07:00)
• Mail time! Responding to listener feedback on resoleable footwear and should THE ROCK FIGHT include hunting talk in future episodes. (14:50)
• Crocs and Pringles launch a collaboration that is the latest and clearest sign that we are in the end times. (27:00)
• The EXPLORE Act passes through the House of Representatives in part thanks to THE ROCK FIGHT. (31:08)
• Teqball freakin' rules. Suck it Pickleball. (33:42)

Send your suggestions for things Justin should do during future weekends to [email protected]

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're loading up the bikes!

For the first time in G&B history both Justin and Colin are reviewing a piece of gear and today it's all about bike bags. First up Colin reviews the Oveja Negra Lunchbox handlebar bag and then Justin breaks down the Old Mountain Mountain Juniper Trunk. They talk about what makes them great and then they rank them on the official Rock Fight STUFFOMETER.

After that Justin, the official Cicerone of our outdoor community, pairs the bike bags they reviewed with the Cali Squeeze Blood Orange. The perfect beer to drink after hauling around a bunch of stuff (and yourself) on your bike.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.