Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford for a Wednesday edition of our normal Monday show!

On the docket today:

• The crew reacts to last week's rollback to all but 10% (unless you're China) of Trump's tariffs (05:00)
• Will the tariff situation help boost secondhand business (17:24)?
• The other big story of last week was the acquisition of Jack Wolfskin by ANTA who is the majority owner of Amer Sports. Eoin breaks it down (18:15)!
• REI says sorry and backs off of their endorsement of Doug Burgum (33:12).
• The Parting Shot! Producer Dave answers a listener question about Rock Fight's choice to promote our work with AI generated images (40:30).

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Today Colin and Outdoor Industry Insider Eoin Comerford are joined by Jonathan Cedar, BioLite's founder and CEO to discuss the breaking news that BioLite is acquiring Goal Zero.

Jonathan talks about the background of BioLite and why this deal makes sense particularly due to the alignment in mission and product offerings between the two companies.

Lastly during their conversation news breaks about the roll back of the more retaliatory tariffs that had been announced. So we get breaking news inside of breaking news!

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Today on the show Colin and Justin Housman open things up by talking about the news that scientists have brought back the extinct dire wolf and read a pretty epic listener defense of Colorado.

Then they're joined by the owner of Garage Grown Gear, Lloyd Vogel, who lists off five US made outdoor brands that many of our listeners have likely not heard of. Check them out!

• Igneous Gear
• Chicken Tramper Ultralight Gear
• allmansright
• Brautigam Expedition Works
• Timmermade

Lastly, for The Parting Shot, Colin offers a retraction for last week's Parting Shot at footwear brand Lems.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Today on the show we start by helping to break the news about Brands For Public Lands, a coalition of outdoor industry businesses who are speaking up on behalf of our sacred public spaces.

Colin is joined by the Executive Director of The Conservation Alliance, Paul Hendricks, who gives the background on this new coalition, how it came together, and what will happen next.

Then Mountain Gazette's Kyle Frost returns to The Rock Fight. Last weeks edition of Kyle's newsletter, Here & There, discussed partisanship in nature. He and Colin dig into the examples Kyle offered that show we are not always united when it comes to outdoor conversations. They also talk about the current tariff situation and get Kyle's point of view from an American currently living abroad.

To learn more about participating in Brands For Public Lands click here.

Subscribe to Here & There by clicking here or by subscribing to Mountain Gazette.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

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What else could The Rock Fight's normal Monday crew of Colin, Outdoor Industry Insider Eoin Comerford, and Producer Dave be talking about today but the recent announcement of tariffs and their impact on the business of going outside.

They start off by getting into the broader impact of the announcement and the idea that higher tariffs could drive manufacturing back to the US. Then they talk about the how the tariffs will specifically impact the outdoor industry and offer suggestions on what brands and retailers should expect ahead of the delivery of Fall 25 products.

They wrap things up with The Parting Shot where they take a look at some of the better 2025 attempts by brands to pull off an April Fools Day joke on social media including the following posts:

• Eoin: The Hoka Speed Loafer
• LIVSN: Adventure Pants Capital
• Garage Grown Gear: Move To Analog
• Gnara: Netflix n Chill Pant
• Wild Rye: Ski Ballet
• Darn Tough: Dating App
• Skratch Labs: Marathong

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

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Today on the show Colin takes a look back at an age old outdoor industry problem.

The 'outdoor boys club' and a continued lack of gender representation is something that has persisted in the outdoor industry since there has been an outdoor industry. Today on the show Colin is joined by Cassie Abel, the founder and CEO of Wild Rye, who provides a unique perspective on the challenges and progress regarding women's inclusion in outdoor spaces.

Throughout their conversation, Cassie & Colin take a look at the historical patterns of inequality, significant steps taken been taken, and the ongoing obstacles that hinder true equity. Cassie also articulates the necessity for women in leadership positions to in order to create meaningful change and highlights the importance of collaboration over competition among outdoor brands.

Basically as Cassie puts it, "it's time to prop up the girls club."

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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Today Colin is joined by our regular Wednesday co-host Justin Housman to talk through some recent stories to come out of the outdoor community!

• They open the show with the news that the fallout from the Trump layoffs have caused the Fiery Furnace Trail in Arches National Park to close indefinitely. Buckle up because we're probably gonna be getting news like this for a while. (07:57)
• Lady Gaga is being sued by surf brand ...Lost. Apparently her new album, Mayhem is also the trademarked nickname of ...Lost's founder/boardmaker. So....what's the connection here? (13:04)
• Cybertruck owners can now get a pop up camper because even the lamest vehicle of all time deserves after market accessories...I guess? (17:15)
• Q&A Corner: Reddit edition! What if you don't want to do outdoor activities but you still have the urge to go outside? (25:55)

They of course wrap things up with The Parting Shot (38:52). Colin has a stone to throw at footwear maker Lems while Justin would like us to pick a firm date for Easter.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

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Today on show Colin is joined by the regular Monday crew (Producer Dave, Outdoor Industry Insider Eoin Comerford) to talk about the recent movement that is encouraging outdoor enthusiasts in Europe to look locally for their outdoor products in protest of recent "political" developments in the US. (06:46)

They also talk about Academy forging ahead with plans to open 25 new doors in 2025 and Lululemon's recent earnings report showing double digit growth. (21:10)

Then they crack open listener feedback that came in after last week's episode regarding the evolution of innovation in the outdoor industry. (30:38)

They of course wrap things up with The Parting Shot where this week we have a look back on a busy first quarter of 2025 in the Outdoor Industry. (44:34)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

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Today Rock Fight's resident brand, culture, and media experts, Shawnté Salabert and Producer Dave, join Colin to review some recently released outdoor brand videos by On, Puma, & Outdoor Research.

First the hosts rely on their experience working in the outdoor industry and media to breakdown what makes a great brand video including the best way to deploy these types of brand assets and what we should expect from the finished product. (02:26)

Then they take a detailed look at the following videos:

• On: Dream Together, with Zendaya (22:43)
• Outdoor Research: Rooted (35:51)
• Puma: Go Wild (44:15)

After offering a detailed description of each video Colin, Shawnté, and Producer Dave give their thoughts and then rate each video with a thumbs up or thumbs down. Which will be their favorite? You'll have to listen to find out!

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Register For Obōz Trails For Tree Challenge at trailsfortrees.com.

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].

The Rock Fight is once again breaking news to the outdoor industry!

On Wednesday an alert listener of The Rock Fight sent us this article on PE Hub which reports outdoor brand Stio is being shopped for acquisition.

Players in the mix to take over the venerable Jackson brand being Columbia, YETI, or potentially several PE firms.

On this emergency reaction podcast, Colin and outdoor industry insider Eoin Comerford take a few minutes to offer some context and run through what they know.

On this emergency reaction podcast, Colin and outdoor industry insider Eoin Comerford take a few minutes to offer some context and run through what they know.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].