the RocketMSP Podcast

In this episode of RocketMSP, host Steve Taylor is joined by Nate Freedman, digital marketing expert and founder of TechProMarketing and MSPsites.com. Together they delve into the effective website strategy for managed service providers (MSPs), emphasizing lead generation, user experience, and simplification.

• Emphasizing the simplicity and consistency in marketing strategy for MSP websites.
• Focusing on a lead dashboard to track chats, phone leads, and form leads, and measure marketing effectiveness.
• Using an email course as a lead magnet delivery method and avoiding complicated ebook designs.
• Prioritizing real people over AI for customer interaction and the impact of responsive live chat support on closing deals.

[00:00:45] The significance of a basic lead dashboard for MSPs

[00:07:12] Recommendations for simplifying lead magnet content and delivery

[00:15:28] Importance of real people in customer interaction over AI

[00:25:03] Strategies for enhancing professionalism in client communication

[00:35:40] Utilizing marketing automation platforms and MSP site solutions

In this episode, host Steve Taylor and guest Matt Lee dive into the critical process of building and executing effective incident response plans in the MSP industry. They emphasize the importance of readiness and preparation, highlighting the value of conducting tabletop exercises to simulate and practice incident response scenarios.

*Key Takeaways*

• The importance of clear incident response plans and cybersecurity awareness training within organizations
• Conducting tabletop exercises to identify areas for improvement and potential upselling opportunities with clients
• The value of using generative AI to create tabletop scenarios for simulating cyberattacks and improving response capabilities
• The significance of developing incident response plans and fostering readiness in the MSP industry
• Not striving for perfection but focusing on iteration and continuous improvement in incident response planning

*Timestamps and Topics*

[00:23] Importance of Incident Response Plans

[08:45] Value of Tabletop Exercises

[17:12] Utilizing Generative AI for Simulations

[27:39] Challenges and Importance of Iteration

[34:56] Billing and Client Protection

[42:18] Changing Operational Layout

[48:10] Learning Through Simulations

[54:32] DHS Alerts and Tabletop Materials

[01:05:17] Engaging Employees & Testing Components

[01:12:05] Building Incident Response Plan

In this video, Steve and Brian engage in a role play to discuss cybersecurity risk assessment and its implications for business decisions.

In this video, we cover:

- Best case scenarios for a cybersecurity risk assessment.

- What to do if issues are found during the assessment.

- Addressing cost differences in proposed solutions.

- Gathering information about the client's current spending.

- Timely decision-making and considerations for transitioning to a new provider.

MessageSpecs is a marketing and communications consultancy founded by Joel Benge that specializes in helping technical companies, like managed service providers (MSPs), nail their messaging and communications.

Steve Taylor, host of the RocketMSP Podcast, interviews Joel Benge, Founder & CEO of MessageSpecs.

Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.

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Mentioned in this episode:

Comet Backup

We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop.

Comet Backup

If you're an MSP or channel vendor, there's a good chance you've got a microphone at your desk. We all get stuck doing Zoom and Teams meetings every day, but there's something YOU can do to make the experience better for everyone else.

I've got some great tips on how to get broadcast-quality sound without having to spend a ton of money.

Shure MV7 Microphone

Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.

Start running backups in 15 minutes or less!

Get started with Comet Backup here.

Mentioned in this episode:

Comet Backup

We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop.

Comet Backup

Overe offers a free Microsoft 365 security assessment tool for MSPs and their small business clients. In this interview, host Steve talks with Overe CEO Paul Barnes about how the platform helps MSPs easily evaluate and improve their customers’ #Microsoft365 #Office365 security posture.

Paul explains how Overe integrates with Microsoft environments to provide actionable recommendations based on license types and business specifics. The software identifies misconfigurations, policy gaps, and other issues that leave data and systems vulnerable. Overe helps guide MSPs and clients toward better #cybersecurity hygiene and compliance.

Key topics include:

• Simplifying #Microsoft365 security management
• Automating monitoring and protection
• Generating customized improvement recommendations
• Integrating with other security products for fuller threat visibility
• Giving unified visibility across SaaS environments

Whether you’re an MSP helping clients or an SMB needing better security assurance, Overe can rapidly uncover risks and priorities for hardening your Microsoft 365 environment.

Check out the free Overe Microsoft 365 assessment at https://www.overe.io to evaluate your security status today!

Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.

Start running backups in 15 minutes or less! Get started with Comet Backup here: https://drp.li/Qzgtd

#Overe #CyberSecurity #MSPs #SaaSSecurity #TechDemo #LiveDemo

SaaS Alerts helps MSPs secure and monitor SaaS applications for their SMB clients. Their platform centralizes security across apps like Office 365, Google Workspace, Salesforce, and more.

In this episode, I interview SaaS Alerts CEO Jim Lippie to learn about the latest enhancements to their platform and research on the SaaS security landscape. We discuss:

• Fortify: Their new automated policy engine to instantly improve Microsoft Secure Scores.
• Key findings from the 2023 SaaS Application Security Insights report on emerging threats and risky end-user behaviors.
• How SaaS Alerts is helping MSPs simplify compliance automation and governance.
• Their roadmap and what new integrations and capabilities MSPs can expect.

If you support SaaS apps for SMBs, this conversation with Jim will give you an insider's view of the SaaS Alerts roadmap. You'll learn how they aim to help MSPs improve security, meet compliance needs, and gain operational efficiencies.

Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.

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Looking to expand your MSP offerings into a lucrative new area? Compliance services could be the perfect addition.

In this exclusive interview, compliance guru Alex Spigel shares her proven framework for profitably delivering compliance assessments and solutions to clients.

As COO of Choice Cyber Solutions, Alex has equipped over 500 MSPs to provide compliant managed services. She's also pioneered programs with CompTIA to simplify cybersecurity compliance for the MSP community.

Alex reveals insider tips to help you:

• Identify the top 1-2 compliance areas to focus on first
• Deliver compliant services efficiently without overspending
• Generate leads and attract ideal compliance clients
• Establish credibility with key certifications
• Significantly increase recurring revenue

If you want to future-proof your MSP with new offerings, don't miss Alex's advice on getting started the right way.

Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.

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Are you relying on legacy, siloed security tools that leave dangerous gaps? In this episode, Matt Holland of Field Effect shares how MSPs can implement truly unified cybersecurity without the tool overload.

We discuss:

• Rising threats SMBs face compared to 5 years ago
• Why a holistic approach is critical
• Consolidating key capabilities into a unified system
• Evaluating new security options wisely
• Avoiding common mistakes MSPs make
• Tracking metrics that reveal security impact
• Preparing for emerging regulations
• The recent SEC charges against SolarWinds's CISO

Whether you're looking to evolve your security offerings or interested in a new partner, this episode has great insights for MSPs.

Check out the links below for additional resources mentioned in this episode:

Field Effect: www.fieldeffect.com

Channel Program 2023 Technology Map: https://channelprogram.com/technologymap

Channel Program NaviStack: https://channelprogram.com/navistack

Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.

Start running backups in 15 minutes or less!

Get started with Comet Backup here.

I sat down with Tom Lin, Chief Revenue Officer of AvePoint, to discuss their governance, risk, and compliance platform designed specifically for managed service providers. In this wide-ranging interview, Tom shares details about AvePoint's unique approach to GRC that allows MSPs to easily manage client Microsoft 365 and Google Workspace environments.