This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on five forces they’ve identified:

B2B buying dynamics shift

AI moves from pilot to priority

Growth bets consolidate

The demand engine rebalances

Capability gaps emerge

Which they share in a report and a webinar (links below).

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn

Jeff Clark on LinkedIn

Mentioned this week:

Marketing Priorities Survey 2025 - MomentumABM

2026 Marketing Reset: Why the Old Playbook Won’t Win - MomentumABM

Girl You Know It's True - The Latest Beat Newsletter

Ian’s firm - Velocity B

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Stienski & Mass Media - We'll be right back

Papa's Got A Brand New Bag - James Brown

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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