By Rockstar CMO
5
99 ratings
The podcast currently has 246 episodes available.
This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and what this kind of AI tool means for marketers.
Enjoy!
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The people:
Mentioned in this week’s episode:
Rockstar CMO:
Track List:
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s Dreamforce.
The key points they discuss:
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his view on why the obvious solution is not always the obvious solution.
Enjoy!
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The people:
Mentioned in this week’s episode:
Rockstar CMO:
Track List:
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he’s written for a book called Collecting Jellybeans, published this week. Ian’s chapter is called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age”.
They discuss how marketing leaders can make the right technology decisions, asking why, getting off the hamster wheel, implementing a strategy, ART (Awareness, Revenue, Trust), marketing magpies, staying current with technology, and YAGNI (You Ain’t Gonna Need It).
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares a quick take on some recent research from The Content Marketing Institute about AI and its impact on marketing jobs.
Enjoy!
—
The people:
Mentioned in this week’s episode:
Rockstar CMO:
Track List:
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers.
Enjoy!
—
The people:
Mentioned in this week’s episode:
Rockstar CMO:
Track List:
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implications for marketers when using the STARS model from Michael D Watkins’ classic business book “The First 90 Days” to evaluate your company.
STARS stands for Startups, Turnarounds, Accelerated Growth, Realignment, and Sustained Success, and when discussing “Realignment” - Ian and Jeff recognized this could be many things, so this week, they dive into five activities that could be happening to companies going through realignment:
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss gating content, which remains a hot topic, especially given the changes influencing digital marketing today.
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps:
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss signal and noise, and an astonishing story of a company that is really cranking the handle on AI-generated content.
Enjoy!
—
The people:
Mentioned in this week’s episode:
Rockstar CMO:
Track List:
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed:
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss what
Enjoy!
—
The people:
Mentioned in this week’s episode:
Rockstar CMO:
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F’in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of B2B Market Calc.
They discuss:
// Benchmark Your Budget vs. Peers
// Separate program expenses into Campaigns vs. Shared Services
// Find your path to ROI (past and future)
// Determine if you have the right budget allocation mode
// Identify the best opportunities to experiment, even though the budget is tight.
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss renting success over a cocktail.
Enjoy!
—
The people:
// Ian Truscott on LinkedIn
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// LinkedIn Post about marketing by budgets by Mike Raimondi
// B2B CMOs Don’t Expect 2025 Growth To Come From Budget Increases on the Forrester Blog
// Take the Stairs - Book by Rory Vaden
// Can You Rent Success by Publishing Beyond the Website? - Robert’s article on the CMI blog
// Robert’s firm: The Content Advisory
// Robert’s podcast – This Old Marketing
Rockstar CMO:
// Monday Mojo - our monthly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Money by Pink Floyd on Spotify
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals.
Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about creating content beyond your website, in this era of social media algorithm changes and zero-click.
Enjoy!
—
The people:
// Ian Truscott on LinkedIn
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Picking the Right Transition Strategy by Michael D Watkins on HBR
// The First 90 Days by Michael D Watkins
// Zero Click Research by SparkToro
// The New Facts About Your Owned Media Strategy by Robert on the CMI Blog
// Robert’s firm: The Content Advisory
// Robert’s podcast – This Old Marketing
Rockstar CMO:
// Monday Mojo - our monthly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Star Man by David Bowie on Spotify
Listen on Apple, Amazon, Spotify or wherever you get your podcast.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business’s needs that they’ve lifted from Michael D Watkins’ classic business book The First 90 Days—STARS:
// Startups
// Turnarounds
// Accelerated Growth
// Realignment
// Sustained Success
And discuss the challenges and opportunities for marketers working in each of these kinds of companies.
Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about balancing generalist and specialist skills in your career and team.
Enjoy!
—
The people:
// Ian Truscott on LinkedIn
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Picking the Right Transition Strategy by Michael D Watkins on HBR
// The First 90 Days by Michael D Watkins
// How To Balance Marketing Specialists and Generalists by Robert on the CMI Blog
// Robert’s firm: The Content Advisory
// Robert’s podcast – This Old Marketing
Rockstar CMO:
// Monday Mojo - our monthly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Lucky Star by Madonna on YouTube
Listen on Apple, Amazon, Spotify or wherever you get your podcast.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The podcast currently has 246 episodes available.
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