This week, as his chums continue their holiday breaks, as it’s predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights.   

The predictions or hot trends that he picks we should be thinking about in 2025 are: 

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

The source of the predictions:

Rockstar CMO:

Track List:

Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s quiet in the Rockstar CMO FM studios this week as Ian’s chums take their holiday breaks, and so, without his bandmates, Ian celebrates the 250th episode with a solo, discussing podcasting, if you should start one, his experience of producing this podcast for 250 episodes and some marketing lessons learned.  

In this episode, Ian discusses:

Enjoy!

—

The Links

The people on LinkedIn:

• Ian Truscott on LinkedIn and Bluesky

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the marketing studio, special guest and friend of Rockstar CMO Dennis Shiao, founder of B2B agency Attention Retention, is sharing his tips on how he created a successful content marketing community, its impact on his career and personal brand, what marketers can learn from his experience, and how B2B brands can benefit from creating a community.

Ian then joins Robert Rose, Chief Trouble Maker at Seventh Bear (the artist formerly known as The Content Advisory), in our virtual bar for a holiday cocktail and a marketing thought. This week, Robert thinks that after marketers were advised to move fast and break stuff, and now things are all broken, maybe it’s time we slow down and fix stuff. 

The Links

The people on LinkedIn:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Cathy McKnight, The Chief Solver of Problems at The Content Advisory, makes her monthly visit to the podcast and shares with Ian their 5 D’s for personal development that their firm has developed, kicking off with a quick update on why we need personas.

They discuss the 5 D’s: define, Discover, Design, Decide, and Draft, which provides a framework for persona development. They also stray into the buyer's journey, their needs, how not to define them, and the value of being different. 

Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in our virtual bar for a cocktail and a marketing thought. This week’s thought continues the theme of buyer insight, as they discuss valuable friction during the buyer's journey. 

Enjoy!

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The Links

The people on LinkedIn:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Learn more about your ad choices. Visit megaphone.fm/adchoices

It's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before he goes off on his holiday break: 5 reasons why CMOs get fired. 

Jeff crosses the aisle from Forrester to Gartner as he is inspired by a LinkedIn post by Chris Ross, Vice President and Analyst at Gartner for CMOs / Marketing, who shares some recent Gartner research of C suite executives into “Which scenarios would most likely lead to the removal of your CMO from their role”. 

Jeff and Ian discuss:

And they share their tips on how to avoid these pitfalls.

Enjoy!

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The Links:

The people on LinkedIn:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s budget season, and whether your financial year kicks off in January or April, we need to think about what we are doing next year, especially as various surveys from Forrester, Gartner, and Marketing Profs indicate that B2B marketing teams will need to do more with less, a hackneyed expression that makes it no less true. 

So, our host Ian Truscott joins Jeff Clark in the studio to explore 5 ideas for making the most of your marketing budget and the value of investing some time in the deep work of planning. 

BTW - Just to be correct on the quote Ian used, it should have been: “Those are my principles, and if you don't like them... well, I have others” by Groucho Marx. We have no idea how Karl Marx felt on this topic. 

Ian then joins Robert in the virtual bar for a post-Thanksgiving holiday cocktail and dives into asking why and how it’s more than that book by Simon Sinek. 

Enjoy!

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The people on LinkedIn:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode. 

Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into:

Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction. 

Enjoy!

—

The Links

The people on LinkedIn:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel. 

They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss:

Enjoy!

—

The people 

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover:

Enjoy!

—

The people 

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having:

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he’ll be exploring in 2025.

Enjoy!

—

The people 

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Learn more about your ad choices. Visit megaphone.fm/adchoices