Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic. 

This week, over a splendid seasonal cocktail, Ian and Robert discuss the apparent shift in LinkedIn from a community platform we perceive it to be to an attention-grabbing ad platform, with reported changes in the algorithm and the experience of folks with big audiences not getting the impressions they once did. 

They ask if LinkedIn is still a great platform for organic reach or is now pay-to-play, and Robert shares some advice on how content needs to perform rather than depend on individual follower counts.

If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn

Robert Rose on LinkedIn

Mentioned this week

Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Ian’s firm - Velocity B

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube

Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

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