This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, discuss creating a joined up sales and marketing team - The Revenue Department - and if we can use the ART (Awareness, Revenue and Trust) framework and their 5 F’in’ Marketing Fundamentals to guide that process. 

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

Ian Truscott on LinkedIn

Jeff Clark on LinkedIn

Mentioned this week:

The Revenue Department - on Ian’s blog

Creating ART - on Ian’s website

Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals

Ian’s firm - Velocity B

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Stienski & Mass Media - We'll be right back

Marcus Miller-Come Together

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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